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I'm a self-driven SEO and PPC expert with over eight years of experience across professional and freelance projects. I specialise in B2B SaaS, real estate, and ecommerce, driving high-intent traffic and conversions through SEO, PPC, and content strategies. I pride myself on turning data into clear strategies and collaborating with stakeholders to align marketing with business goals. I have led content marketing and integrated campaigns for global clients, managed freelance teams, and consistently improved organic traffic and pipeline metrics. My approach blends creative storytelling with technical optimization to deliver measurable results across diverse industries.…I'm a self-driven SEO and PPC expert with over eight years of experience across professional and freelance projects. I specialise in B2B SaaS, real estate, and ecommerce, driving high-intent traffic and conversions through SEO, PPC, and content strategies. I pride myself on turning data into clear strategies and collaborating with stakeholders to align marketing with business goals. I have led content marketing and integrated campaigns for global clients, managed freelance teams, and consistently improved organic traffic and pipeline metrics. My approach blends creative storytelling with technical optimization to deliver measurable results across diverse industries.

Lauren Farrell

PRO

PPC Manager, SEO Expert, Digital Marketer, +5

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I'm a self-driven SEO and PPC expert with over eight years of experience across professional and freelance projects. I specialise in B2B SaaS, real estate, and ecommerce, driving high-intent traffic and conversions through SEO, PPC, and content strategies. I pride myself on turning data into clear strategies and collaborating with stakeholders to align marketing with business goals. I have led content marketing and integrated campaigns for global clients, managed freelance teams, and consistently improved organic traffic and pipeline metrics. My approach blends creative storytelling with technical optimization to deliver measurable results across diverse industries.…I'm a self-driven SEO and PPC expert with over eight years of experience across professional and freelance projects. I specialise in B2B SaaS, real estate, and ecommerce, driving high-intent traffic and conversions through SEO, PPC, and content strategies. I pride myself on turning data into clear strategies and collaborating with stakeholders to align marketing with business goals. I have led content marketing and integrated campaigns for global clients, managed freelance teams, and consistently improved organic traffic and pipeline metrics. My approach blends creative storytelling with technical optimization to deliver measurable results across diverse industries.

Available to hire

Dublin, Ireland

I’m a self-driven SEO and PPC expert with over eight years of experience across professional and freelance projects. I specialise in B2B SaaS, real estate, and ecommerce, driving high-intent traffic and conversions through SEO, PPC, and content strategies. I pride myself on turning data into clear strategies and collaborating with stakeholders to align marketing with business goals.

I have led content marketing and integrated campaigns for global clients, managed freelance teams, and consistently improved organic traffic and pipeline metrics. My approach blends creative storytelling with technical optimization to deliver measurable results across diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketing Consultant at Self-Employed

April 1, 2022 - Present

Own SEO strategy, execution, and performance analysis for clients across B2B SaaS, real estate, and eCommerce; manage and optimize PPC campaigns on Google Ads and social platforms for high-intent traffic and conversions; write and optimize long-form content, web copy, and case studies targeting C-Suite decision-makers; execute SEO content strategy including keyword research, on-page optimization, and technical SEO improvements; work with international clients in the UK, US, Europe, Japan, and Australia, providing localized digital marketing solutions; client results and references available on request.

Content Marketing Manager at Synapse/Cognota

February 1, 2024 - September 9, 2025

Own content marketing strategy planning, development, execution, and reporting; create and manage content calendar; write and design content including eBooks, infographics, blogs and more; select, onboard and manage freelance writers and other marketing vendors; grew organic traffic from 2k to 20k per month in 1.5 years with a team of 1 freelance writer; achieved 75% marketing-sourced pipeline through organic channels.

Social Media Campaign Manager at Yellow Pages

April 1, 2019 - September 9, 2025

Consistently achieved low CPC and high CTR in paid social campaigns for a broad portfolio of clients; managed client relationships and achieved contract renewal with all clients; initiated and implemented internal processes to enhance team efficiencies; continuously optimized campaigns in line with new social platform updates (Facebook and Instagram).

Marketing Executive at Irish Whiskey Museum

July 1, 2018 - September 9, 2025

Created and implemented integrated marketing strategy; developed analytics matrices and identified digital KPIs; increased online bookings by 20% in one year; created and implemented content marketing strategy; managed digital marketing budget and reallocated according to revised strategy; initiated cross-functional collaboration within the business to enhance overall organization effectiveness.

Freelance Digital Marketing Consultant at Self-employed / Freelance

April 1, 2022 - Present

Full ownership of SEO strategy, execution, and performance analysis for clients across B2B SaaS, real estate, and eCommerce; Management and optimization of PPC campaigns across Google Ads and social platforms; Writing and optimization of long-form content, web copy, and case studies targeted at C-Suite decision-makers; SEO content strategy execution, including keyword research, on-page optimization, and technical SEO improvements; Worked with international clients in the UK, US, Europe, Japan, and Australia, providing localized digital marketing solutions.

Content Marketing Manager at Synapse/Cognota

February 1, 2024 - October 13, 2025

Full ownership of content marketing strategy planning, development, execution, and reporting; Creation and management of content calendar; Writing and design of all content including eBooks, infographics, blogs and more; Selection, onboarding and management of freelance writing team and other marketing vendors; Grew organic traffic from 2k per month to 20k per month in 1.5 years with a team of 1 freelance writer; Achieved 75% marketing-sourced pipeline through organic channels.

Social Media Campaign Manager at Yellow Pages

April 1, 2019 - October 13, 2025

Consistently achieved low CPC and high CTR in paid social campaigns for a broad portfolio of clients; Managed client relationships and achieved contract renewal with all clients; Initiated and successfully implemented internal processes to enhance team efficiencies; Continuously optimized campaigns in line with new social platform updates (Facebook and Instagram).

Marketing Executive at Irish Whiskey Museum

July 1, 2018 - October 13, 2025

Created and implemented integrated marketing strategy; Developed analytics matrices and identified digital KPIs; Increased online bookings by 20% in one year; Created and implemented content marketing strategy; Managed digital marketing budget and reallocated according to revised strategy; Initiated cross-functional collaboration within the business to enhance overall organization effectiveness.