Aarathiraman Nath

Senior Product Marketing Manager at Rival Group (B2B - SaaS)

Owned and executed the go-to-market strategy, including positioning, messaging, competitive analysis, sales enablement, and campaign management. Created multi-channel content and conducted in-depth market and competitor research to refine messaging and strategy, battle cards, and talking points. Launched Voice of Market, a Rival solution offering, closing 3 enterprise deals in 8 months and enabling business expansion. Led the creation and execution of a multi-channel content plan across all channels, including training materials for sales and cross-functional collaboration with product and sales to improve win rates. Implemented a data-driven approach to monitor performance and ROI.