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I’m Maribeth “Check” Odulio, a seasoned Integrated Marketing Communications, copywriting, and sales professional with a track record in brand marketing strategy, content creation, and business development. I specialize in sustainable and B2B storytelling, edutainment content, and high-conversion copy that resonates with ethically-minded audiences. My approach blends research-driven messaging, SEO-informed tactics, and cross-channel storytelling to drive engagement, readership, and leads. I partner with CEOs, founders, and marketers to craft cohesive brand messaging across funnel stages, optimize content for search and social impact, and deliver results—from LinkedIn ghostwriting and blog articles to case studies and sales pages. I value collaboration, data-informed decisions, and clear, friendly communication that brings ambitious sustainability and growth goals to life.…I’m Maribeth “Check” Odulio, a seasoned Integrated Marketing Communications, copywriting, and sales professional with a track record in brand marketing strategy, content creation, and business development. I specialize in sustainable and B2B storytelling, edutainment content, and high-conversion copy that resonates with ethically-minded audiences. My approach blends research-driven messaging, SEO-informed tactics, and cross-channel storytelling to drive engagement, readership, and leads. I partner with CEOs, founders, and marketers to craft cohesive brand messaging across funnel stages, optimize content for search and social impact, and deliver results—from LinkedIn ghostwriting and blog articles to case studies and sales pages. I value collaboration, data-informed decisions, and clear, friendly communication that brings ambitious sustainability and growth goals to life.

Maribeth Grace Odulio

Copywriter, Social Media Freelancer, Digital Marketer, +5

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I’m Maribeth “Check” Odulio, a seasoned Integrated Marketing Communications, copywriting, and sales professional with a track record in brand marketing strategy, content creation, and business development. I specialize in sustainable and B2B storytelling, edutainment content, and high-conversion copy that resonates with ethically-minded audiences. My approach blends research-driven messaging, SEO-informed tactics, and cross-channel storytelling to drive engagement, readership, and leads. I partner with CEOs, founders, and marketers to craft cohesive brand messaging across funnel stages, optimize content for search and social impact, and deliver results—from LinkedIn ghostwriting and blog articles to case studies and sales pages. I value collaboration, data-informed decisions, and clear, friendly communication that brings ambitious sustainability and growth goals to life.…I’m Maribeth “Check” Odulio, a seasoned Integrated Marketing Communications, copywriting, and sales professional with a track record in brand marketing strategy, content creation, and business development. I specialize in sustainable and B2B storytelling, edutainment content, and high-conversion copy that resonates with ethically-minded audiences. My approach blends research-driven messaging, SEO-informed tactics, and cross-channel storytelling to drive engagement, readership, and leads. I partner with CEOs, founders, and marketers to craft cohesive brand messaging across funnel stages, optimize content for search and social impact, and deliver results—from LinkedIn ghostwriting and blog articles to case studies and sales pages. I value collaboration, data-informed decisions, and clear, friendly communication that brings ambitious sustainability and growth goals to life.

Available to hire

I’m Maribeth “Check” Odulio, a seasoned Integrated Marketing Communications, copywriting, and sales professional with a track record in brand marketing strategy, content creation, and business development. I specialize in sustainable and B2B storytelling, edutainment content, and high-conversion copy that resonates with ethically-minded audiences. My approach blends research-driven messaging, SEO-informed tactics, and cross-channel storytelling to drive engagement, readership, and leads.

I partner with CEOs, founders, and marketers to craft cohesive brand messaging across funnel stages, optimize content for search and social impact, and deliver results—from LinkedIn ghostwriting and blog articles to case studies and sales pages. I value collaboration, data-informed decisions, and clear, friendly communication that brings ambitious sustainability and growth goals to life.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Sustainability & B2B Copywriter at Triforce Digital Marketing (Freelance)

April 1, 2023 - Present

Remote freelance role delivering rapid-turnaround meta ad scripts, website copy, landing pages, sustainability reports, and ghostwriting for various campaigns. Activities include LinkedIn ghostwriting, content strategy, edutainment content, and SEO-driven blog articles to support brand messaging across multiple clients (including Edenark Group, Softly Solutions, Good Illustrator, Smits SusTour, Buena Onda Games).

Sales Engineer at Computer Support Center Inc.

March 1, 2019 - March 1, 2023

Proactively led marketing initiatives in the write-up and design of sales tools (Product and Corporate AVP, presentation decks, scripts, email blast materials). Closed and managed high-profit, multi-million-peso power facility projects delivering MVA capacity UPS and AVR systems.

Channel Account Manager at HP Philippines, Inc.

January 1, 2017 - February 1, 2019

Marketing and sales plans for Channels and End-users by spearheading trade shows, end-user events, incentives, and other programs that grew the database by 400%. Includes pitch presentations, eDMs, and other collaterals.

Channel Sales Executive at MSI-ECS Philippines, Inc.

November 1, 2010 - May 1, 2017

Hit and exceeded monthly, quarterly, and annual sales targets for UPS, rack and data center solutions with over 200% sales growth achievement.

Product Assistant at Canon Marketing Philippines, Inc.

April 1, 2008 - October 31, 2009

Lead content creation, layout design, production, and procurement of trade materials; supported growth campaigns for the camcorder brand nationwide including end-user promos, dealer incentives, product launches, and sponsorships.

Digital Marketing Specialist at AUCEC

November 1, 2009 - November 1, 2010

Successfully create and manage online marketing communications plan for a start-up launch; wrote full website copy in Joomla; produced graphics and promotional materials to build the brand.

Digital Marketing Strategist at World Wide Web

November 1, 2009 - November 1, 2010

Roll out marketing strategy and communications plan to rebrand the current website and drive more traffic and affiliate sign-ups; provide competitive/industry analysis to drive data-driven decisions; implement UX-designed layout and microcopy to optimize conversions.