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My name is Sergio Maglalang, but most people call me Serge. I was born in Manila, Philippines. I am married and have two children, although only my wife is currently here with me in Saudi Arabia. I have been living in this country since July 1996, so it has become my home away from home for more than two decades now. I spent most of my time in Saudi Arabia in Jeddah, but I relocated to Riyadh about seven years ago. Additionally, I had the opportunity to work in Jubail for six months in 2018 on a special project assignment for SABIC, a client of my company at that time. Throughout my years in Saudi Arabia, I have primarily been involved in full-service advertising work. However, when I joined my current company, I shifted to B2B graphic design as an in-house senior graphic designer. I find my current graphic design projects to be challenging in a new way, and I consider them an exciting addition to the enrichment of my creative experience and perspectives.…My name is Sergio Maglalang, but most people call me Serge. I was born in Manila, Philippines. I am married and have two children, although only my wife is currently here with me in Saudi Arabia. I have been living in this country since July 1996, so it has become my home away from home for more than two decades now. I spent most of my time in Saudi Arabia in Jeddah, but I relocated to Riyadh about seven years ago. Additionally, I had the opportunity to work in Jubail for six months in 2018 on a special project assignment for SABIC, a client of my company at that time. Throughout my years in Saudi Arabia, I have primarily been involved in full-service advertising work. However, when I joined my current company, I shifted to B2B graphic design as an in-house senior graphic designer. I find my current graphic design projects to be challenging in a new way, and I consider them an exciting addition to the enrichment of my creative experience and perspectives.

Sergio V. Maglalang

Graphic Designer, Art Director, Creative Director, +3

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My name is Sergio Maglalang, but most people call me Serge. I was born in Manila, Philippines. I am married and have two children, although only my wife is currently here with me in Saudi Arabia. I have been living in this country since July 1996, so it has become my home away from home for more than two decades now. I spent most of my time in Saudi Arabia in Jeddah, but I relocated to Riyadh about seven years ago. Additionally, I had the opportunity to work in Jubail for six months in 2018 on a special project assignment for SABIC, a client of my company at that time. Throughout my years in Saudi Arabia, I have primarily been involved in full-service advertising work. However, when I joined my current company, I shifted to B2B graphic design as an in-house senior graphic designer. I find my current graphic design projects to be challenging in a new way, and I consider them an exciting addition to the enrichment of my creative experience and perspectives.…My name is Sergio Maglalang, but most people call me Serge. I was born in Manila, Philippines. I am married and have two children, although only my wife is currently here with me in Saudi Arabia. I have been living in this country since July 1996, so it has become my home away from home for more than two decades now. I spent most of my time in Saudi Arabia in Jeddah, but I relocated to Riyadh about seven years ago. Additionally, I had the opportunity to work in Jubail for six months in 2018 on a special project assignment for SABIC, a client of my company at that time. Throughout my years in Saudi Arabia, I have primarily been involved in full-service advertising work. However, when I joined my current company, I shifted to B2B graphic design as an in-house senior graphic designer. I find my current graphic design projects to be challenging in a new way, and I consider them an exciting addition to the enrichment of my creative experience and perspectives.

Available to hire

My name is Sergio Maglalang, but most people call me Serge. I was born in Manila, Philippines. I am married and have two children, although only my wife is currently here with me in Saudi Arabia. I have been living in this country since July 1996, so it has become my home away from home for more than two decades now. I spent most of my time in Saudi Arabia in Jeddah, but I relocated to Riyadh about seven years ago. Additionally, I had the opportunity to work in Jubail for six months in 2018 on a special project assignment for SABIC, a client of my company at that time.

Throughout my years in Saudi Arabia, I have primarily been involved in full-service advertising work. However, when I joined my current company, I shifted to B2B graphic design as an in-house senior graphic designer. I find my current graphic design projects to be challenging in a new way, and I consider them an exciting addition to the enrichment of my creative experience and perspectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Blender

Intermediate

3D Animation

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer at Bidaya Home Finance

September 1, 2025 - September 9, 2025

First in-house Senior Graphic Designer on the marketing team, responsible for corporate branding, proposal presentations, and managing materials from concept to finalization; established and maintained the brand identity, collaborating with external agency when needed.

Art Director at Diwan Designs Agency

August 1, 2022 - September 9, 2025

Led corporate branding projects, overseeing conceptualization to finalization; SABIC-related collateral, infographics, PowerPoint materials, and video storyboarding; MEWA branding and MOH No Smoking campaign work; handled various other clients.

Art Director at Horizondraft/FCB

January 1, 2018 - September 9, 2025

Developed art concepts for advertising campaigns; collaborated with the creative team to produce artwork for marketing initiatives; contributed concepts for above-the-line and below-the-line campaigns for multiple clients.

Senior Graphic Designer at Dunes Graphics

May 1, 2008 - September 9, 2025

Conceptualized and executed BTL collateral materials; adapted main-office concepts from Dubai to POS materials; managed Pepsi-related accounts and other brand materials.

Graphic Designer at House of Colors

September 1, 2001 - September 9, 2025

In-house graphic designer focusing on color separation and later broader graphic design; supported major agencies in Saudi Arabia during department growth.

Graphic Designer at AB Communications

July 1, 1996 - September 9, 2025

Full-service agency; executed below-the-line design, coordinated with concept teams, and contributed to campaigns for LG, Lysol, M&M’s, Red Bull; created supermarket collateral materials and conceptual work.

Senior Graphic Designer at Bidaya Finance Company

September 1, 2025 - October 21, 2025

Led the in-house graphic design function for a finance company, establishing and maintaining the brand identity and delivering materials from concept to final production. Responsibilities included corporate branding, proposal presentations, and ensuring consistent brand implementation, often in collaboration with an external agency. Also supported marketing campaigns and stakeholder communications.

Art Director at Diwan Designs

August 1, 2022 - October 21, 2025

Directed branding and corporate collateral projects from concept to final materials. Worked extensively on SABIC projects, producing infographics, presentations, brochures, handbooks, and video storyboards. Led MEWA office branding and contributed to campaigns such as the Ministry of Health's No Smoking program.

Art Director at HorizondraftFCB

January 1, 2018 - October 21, 2025

Developed and expanded art concepts for advertising campaigns across multiple clients, collaborating with creative teams to produce artwork for marketing initiatives and conceptualizing print ads and marketing collateral for above-the-line and below-the-line campaigns. Notable clients included Garuda Airlines, Petromin, Hyundai, Perfetto, Gulf Oil and Al Madina Newspaper.

Senior Graphic Designer at Dunes Graphics

May 1, 2008 - October 21, 2025

Created concepts and executed BTL materials for supermarket collateral, adapting concepts from the Dubai main office to POS materials. Managed Pepsi and related brands such as Lays, Mirinda, Mountain Dew and Tropicana.

Graphic Designer at House of Colors

September 1, 2001 - October 21, 2025

Graphic designer in an in-house design agency; involved in color separation during the early digital design era and later contributed to graphic design projects including corporate materials.

Graphic Designer at AB Communications

July 1, 1996 - October 21, 2025

Executed below-the-line design concepts, coordinated with concept teams, and worked closely with Art Directors and Creative Directors. Contributed to campaigns for LG, Collins, Lysol, M&M's and Red Bull, and occasionally conceptualized supermarket collateral.

Senior Graphic Designer at Bidaya Finance Company

September 1, 2022 - September 1, 2025

First in-house Senior Graphic Designer on the marketing team; responsible for corporate branding, proposals, and managing everything from concept to final materials; responsible for establishing and maintaining the company's brand identity, coordinating with an external agency as needed.

Art Director at Diwan Design Agency

March 1, 2018 - August 1, 2022

Led branding and corporate collateral projects from concept to production, with significant SABIC-related work; produced infographics, PowerPoint materials, brochures, and video storyboards; contributed to MEWA branding projects and Ministry of Health campaign proposals.

Art Director at HorizondraftFCB

September 1, 2008 - January 1, 2018

Developed art concepts for advertising campaigns, collaborated with the creative team to produce artwork for marketing initiatives, and conceptualized designs for both above-the-line and below-the-line campaigns for various clients.

Senior Graphic Designer at Dunes Graphics

October 1, 2001 - May 1, 2008

Conceptualized and executed BTL materials, adapted concepts from the Dubai main office to POS materials, and managed accounts including PEPSI and related products.

Graphic Designer at House of Colors

July 1, 1996 - September 1, 2001

In-house designer focusing on color separation and later on graphic design; contributed to various projects for major advertising agencies in Saudi Arabia.

Graphic Designer at AB Communications

March 1, 1993 - July 1, 1996

Visualiser and finalizer in a full-service advertising agency; executed below-the-line design concepts, coordinated with concept teams, and supported campaigns with art direction.