Kieran Short

Retail Marketing Manager at Palfish

Led retail marketing initiatives and content strategy to unify branding across channels for Palfish. Built and maintained a strong brand identity worldwide, ensuring consistency across social media, website banners, and email marketing. Developed partnerships with clients and investors to support product launches and expansion. Leveraged market insights and AI tools to enhance creative output and campaign efficiency, delivering high-quality social media content, website banners, and email campaigns. Drove significant customer base growth through targeted campaigns and improved user engagement. Traveled as needed to support regional expansion and brand events.

Marketing Specialist at Quality Professionals (QA & Testing Services)

Developed and executed marketing initiatives to promote products in international markets. Led content creation, social media campaigns, and SEO-focused activities to increase visibility and lead generation. Leveraged AI tools to optimize workflows and maintain organization, ensuring timely and impactful results. Collaborated with cross-functional teams to align strategy with sales goals.

Marketing & Operations Lead at Lead Scholars International Group

Directed daily operations to ensure seamless execution of business processes and strategic initiatives. Led the marketing team, strengthened online presence, cultivated strategic corporate partnerships, and drove lead generation and revenue growth. Managed financial operations and oversaw transactions and workflows; led recruitment and training programs to improve team quality and performance.

Marketing & Operations Lead at Scholars International Group

Directed daily operations to ensure seamless execution of business processes and strategic initiatives. Led the marketing team in spearheading social media and digital initiatives to strengthen online presence and brand visibility. Cultivated strategic corporate partnerships and led sales opportunities to drive market expansion and revenue growth. Managed financial operations and oversaw transactions ensuring efficiency and compliance. Led recruitment and training program development to improve tutor quality and performance. Organized and hosted live seminars to position the company as a thought leader in education.

Marketing and Operations Lead at Scholars International Group

Led daily operations to ensure seamless execution of business processes and strategic initiatives; spearheaded social media and digital initiatives to strengthen online presence and brand visibility; cultivated strategic corporate partnerships and led sales operations to drive market expansion and revenue growth; directed the marketing team in spearheading social media and digital initiatives to strengthen online presence.

Marketing & Operations Lead at Scholars International Group

Directed daily operations to ensure seamless execution of business processes and strategic initiatives. Led marketing and digital initiatives, cultivated strategic corporate partnerships, and drove market expansion and revenue growth. Managed recruitment and training programs to improve tutor quality and performance; organized live seminars to position the company as a thought leader.

Social Media Marketing Manager at Palfish

Led international influencer programs, identified key opinion leaders to drive content creation and brand visibility on platforms including Douyin and Red Book; built and managed onboarding videos and content pipelines; scripted short-form social media videos; managed influencer outreach and partnerships; collaborated with cross-functional teams to ensure timely content production and drive engagement and conversions.

Social Media Marketing Manager at Palfish

Led the international influencer program, identifying and recruiting key opinion leaders to drive content creation and brand visibility on Douyin, Red Book, and other platforms. Collaborated with cross-functional teams (designers, content creators, translators, UX) to produce high-traffic content for creators, tutors, and students. Authored scripts for short-form social videos to drive traffic and user acquisition. Hosted influencer onboarding videos, improving the onboarding experience. Directed day-to-day international marketing operations, ensuring flawless execution and high productivity. Traveled to China for the official launch of the Thailand branch, supporting expansion efforts. Created monthly content calendars and tracked performance to optimize engagement.

Social Media Marketing Manager at Palfish

Led international influencer program, recruited key opinion leaders, and drove content creation across Douyin, Redbook, and other channels. Directed cross-functional collaboration with design and web teams to refresh brand, extend across social media, events and corporate communications. Delivered a new company website within two months; managed international marketing ops; grew LinkedIn followers from 20k to 50k; crafted short-form social scripts; supported international events including StarEast and GITEx Singapore; collaborated with external agencies for photoshoots and video production. Developed monthly KPIs for website and social analytics to drive engagement across platforms.