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I am a senior marketing professional with over 12 years of international experience in marketing strategy, market development, product management, and solution selling across healthcare, technology, and consumer goods. I thrive on turning complex needs into strategic, customer-focused solutions and excel in fast-paced, cross-functional environments. I am passionate about mentoring and coaching teams to unlock potential and deliver exceptional results. My intercultural experience across six countries informs my collaborative approach to growth, accountability, and customer value.…I am a senior marketing professional with over 12 years of international experience in marketing strategy, market development, product management, and solution selling across healthcare, technology, and consumer goods. I thrive on turning complex needs into strategic, customer-focused solutions and excel in fast-paced, cross-functional environments. I am passionate about mentoring and coaching teams to unlock potential and deliver exceptional results. My intercultural experience across six countries informs my collaborative approach to growth, accountability, and customer value.

Cristiana Bulearca

Marketing Strategist, Brand Strategist, Product Marketer, +2

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I am a senior marketing professional with over 12 years of international experience in marketing strategy, market development, product management, and solution selling across healthcare, technology, and consumer goods. I thrive on turning complex needs into strategic, customer-focused solutions and excel in fast-paced, cross-functional environments. I am passionate about mentoring and coaching teams to unlock potential and deliver exceptional results. My intercultural experience across six countries informs my collaborative approach to growth, accountability, and customer value.…I am a senior marketing professional with over 12 years of international experience in marketing strategy, market development, product management, and solution selling across healthcare, technology, and consumer goods. I thrive on turning complex needs into strategic, customer-focused solutions and excel in fast-paced, cross-functional environments. I am passionate about mentoring and coaching teams to unlock potential and deliver exceptional results. My intercultural experience across six countries informs my collaborative approach to growth, accountability, and customer value.

Available to hire

I am a senior marketing professional with over 12 years of international experience in marketing strategy, market development, product management, and solution selling across healthcare, technology, and consumer goods. I thrive on turning complex needs into strategic, customer-focused solutions and excel in fast-paced, cross-functional environments.

I am passionate about mentoring and coaching teams to unlock potential and deliver exceptional results. My intercultural experience across six countries informs my collaborative approach to growth, accountability, and customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Beginner

French

Fluent

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Sr Product Marketing Manager Digital Devices, CRM EMEA at Medtronic

July 1, 2025 - September 1, 2025

Led development and execution of portfolio marketing strategies for Medtronic's Digital Devices and CRM across EMEA. Created and deployed 100+ omnichannel campaigns (LinkedIn, GDN, PPC, webinars, podcast series) to build customer pipelines and engagement. Built custom KOL engagement plans and value-based narratives for CRM, Pelvic Health, Spine & Cranal Urology, and Coloproctology therapies, increasing adoption and trust. Drove cross-functional collaboration to improve commercial readiness and product availability. Achieved 30% revenue growth for InterStim X within 6 months post-launch; created a subscriber digital newsletter (Pelvic Health Pulse) reaching 1000+ subscribers in 3 months; developed competitive playbooks to articulate value against competitors. Led a cross-functional team of 5 with a culture of accountability and performance.

Sr Product Marketing Manager, Pelvic Health EMEA at Medtronic

November 1, 2022 - December 1, 2024

Led go-to-market strategies and product adoption for Pelvic Health across EMEA. Developed value-based messaging and sales enablement; partnered with cross-functional teams to accelerate uptake and market access; oversaw market research and competitive intelligence to inform strategy.

Marketing Manager, Power & Energy (team of 5) at Medtronic

March 1, 2022 - October 1, 2022

Led marketing activities for Power & Energy, building and guiding a five-person team. Designed and executed omnichannel campaigns aligned with product launches, and ensured alignment with demand generation and customer engagement objectives.

Product Portfolio Manager, Surgical Drills EMEA at Medtronic

May 1, 2021 - February 1, 2022

Led portfolio marketing strategies, tactical activities, and global product launches (Aquamantys, Plasmablade X, MidasRex MR8, InterStim X), contributing to double-digit market share growth in EMEA. Built yearly marketing plans and omnichannel campaigns to raise awareness and foster loyalty; developed KOL engagement and sales enablement tools across multiple units.

Market Development Manager, Advanced Energy EMEA at Medtronic

December 1, 2018 - April 1, 2021

Led market development initiatives across EMEA for Advanced Energy, contributing to strategic planning, demand forecasting, and cross-functional collaboration to optimize product availability and adoption.

Global Marketing Officer at Sophia Genetics

July 1, 2017 - November 1, 2018

Directed global marketing strategy and events; maximized impact of 70 annual events through alignment with product launches, boosting lead generation and brand visibility. Led client-focused events, brand positioning, and educational events to build long-term HCP relationships.

Marketing Strategy & Performance Consultant at Nissan International

January 1, 2017 - June 1, 2017

Analyzed market data structures and delivered dashboards and strategic insights to guide regional marketing and commercial decisions. Coordinated product launches and digital content for new Micra and Qashqai models.

Junior Sales Consultant at Swatch Group

November 1, 2014 - June 1, 2015

Managed Tissot, Certina, Calvin Klein & Balmain brands in Canton de Vaud; increased revenue by 30% during winter holidays and optimized retail operations through data-driven insights and improved customer experience.

Campaign and Tradeshow Marketing Specialist at Renault

March 1, 2013 - March 1, 2014

Conducted brand perception analyses for Dacia and Renault; supported Product Management with car launches and automotive shows.