Available to hire
Hi, I’m Minahil Zaib, a results-driven PPC Account Manager with 5+ years of experience optimizing campaigns, driving traffic, and improving ROI. I specialize in end-to-end paid search and social campaigns that boost engagement and conversions.
I have a solid foundation in Computer Science from Faisalabad, with MS research in human-computer interaction and wearable textiles, plus hands-on experience turning data into actionable insights. I enjoy collaborating with teams to craft data-backed strategies and deliver measurable outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
PPC Specialist at Medier Limited LTD
September 1, 2024 - PresentLed strategic B2B and B2C marketing campaigns in Cyprus, driving engagement, brand visibility, and ROI. Executed end-to-end PPC strategies across Google, YouTube, and Bing platforms; managed budgets, bids, and targeting; delivered performance reports with insights and recommendations.
PPC Specialist at Medier Limited LTD
September 1, 2024 - PresentLed strategic B2B and B2C marketing campaigns that drove engagement, brand visibility, and leads. Launched and scaled video and search campaigns across Google, YouTube and Bing; managed full-funnel strategies combining performance marketing with awareness campaigns; ensured budget management, targeting, and cross-platform optimization. Stayed updated with industry trends to deliver exceptional PPC advertising outcomes.
PPC Specialist at Medier Limited LTD
September 1, 2024 - PresentDevelopment & execution of PPC strategies to drive targeted traffic, conversions, and ROI for client campaigns. Keyword research, structure and optimization of PPC campaigns. Monitoring and adjusting campaign budgets, bids, and targeting to maximize performance. Proven track record of maximizing performance through continuous optimization and A/B testing. Regular performance reports to clients with insights and recommendations.
PPC Specialist at Medier Limited LTD
September 1, 2024 - PresentLed development and execution of PPC campaigns across Google, YouTube, and Bing for both B2B and B2C marketing. Managed full-funnel strategies to drive brand lift and ROI, delivered performance-driven app install campaigns across iOS and Android, and collaborated on budgeting, targeting, and optimization plans. Produced regular client reports highlighting metrics, insights, and optimization recommendations.
PPC Specialist at Medier Limited LTD
September 1, 2024 - PresentLed B2B and B2C marketing campaigns that drove engagement, brand visibility, and leads. Launched and scaled video and search campaigns across Google, YouTube and Bing. Leveraged UA and ASA to deliver performance-driven app install campaigns across iOS and Android. Managed full-funnel strategies combining PMAX for performance and awareness campaigns for brand lift. Strong in budget management, ad targeting, problem-solving, and communication.
PPC Specialist at Medier Limited Ltd
September 1, 2024 - PresentLaunched and scaled video and search campaigns across Google, YouTube and Bing; leveraged UA and ASA to deliver performance-driven app install campaigns across iOS and Android; managed full-funnel strategies including P Max for performance and awareness campaigns for brand lift; strong budget management, targeting, problem-solving and communication.
PPC Specialist at Medier Limited
September 1, 2024 - PresentLed strategic B2B and B2C marketing campaigns that drove engagement, brand visibility, and leads. Launched and scaled video and search campaigns across Google, YouTube and Bing platforms. Leveraged UAC and ASA to deliver performance-driven app install campaigns across iOS and Android. Managed full-funnel strategy combining PMax for performance and awareness campaigns for brand lift. Strong budget management, ad targeting, problem solving, and communication. Committed to staying updated with industry trends for exceptional outcomes in PPC advertising.
PPC Specialist at Globital Marketing LTD
August 1, 2024 - October 7, 2025Developed and executed PPC strategies to drive targeted traffic, conversions, and ROI for client campaigns. Conducted keyword research and structured and optimized PPC campaigns. Monitored and optimized campaign budgets, bids, and ad targeting to maximize performance. Proven track record of maximizing performance through continuous optimization and A/B testing. Regular performance reports to clients with insights and recommendations.
PPC Specialist at Globital Marketing LTD
August 1, 2024 - October 7, 2025Developed and executed PPC strategies to drive targeted traffic, conversions and ROI for client campaigns. Conducted keyword research, built and optimized PPC campaigns, monitored budgets and bids, and performed A/B tests to maximize performance. Provided regular performance reports with insights and recommendations.
PPC Specialist at Globital Marketing LTD
August 1, 2024 - October 7, 2025Development & execution of PPC strategies to drive targeted traffic, conversions and ROI for client campaigns. Keyword research as well as structure and optimize PPC campaigns. Monitoring and optimizing campaign budgets, bids, and ad targeting to maximize campaign performance. Proven track record of maximizing performance through continuous optimization & A/B testing. Regular performance reports to clients, highlighting key metrics, insights, and recommendations.
PPC Specialist at Globital Marketing LTD
August 1, 2024 - September 10, 2025Developed and executed PPC strategies to drive targeted traffic, conversions, and ROI for client campaigns. Conducted keyword research, campaign structure optimization, and ongoing optimization. Monitored budgets, bids, and ad targeting to maximize performance. Maintained a proven track record of maximizing performance through continuous optimization and A/B testing; provided regular performance reports with insights and recommendations.
PPC Specialist at Globital Marketing LTD
August 1, 2024 - September 10, 2025Development and execution of PPC strategies to drive targeted traffic, conversions, and ROI for client campaigns. Keyword research as well as structured and optimized PPC campaigns. Monitoring and optimizing campaign budgets, bids, and ad targeting to maximize campaign performance. Proven track record of maximizing performance through continuous optimization and A/B testing. Regular performance reports to clients, highlighting key metrics, insights, and recommendations.
PPC Specialist at Global Marketing Ltd
August 1, 2024 - September 10, 2025Development and execution of PPC strategies to drive targeted traffic, conversions and ROI for client campaigns; keyword research and structured/optimized PPC campaigns; monitoring and optimizing campaign budgets, bids, and targeting to maximize performance; regular performance reports to clients.
PPC Specialist at Globital Marketing LTD
August 1, 2024 - September 10, 2025Development & execution of PPC strategies to drive targeted traffic, conversions, and ROI for client campaigns. Keyword research as well as structured and optimized PPC campaigns. Monitoring and optimizing campaign budgets, bids, and ad targeting to maximize campaign performance. Proven track record of maximizing performance through continuous optimization & A/B testing. Regular performance reports to clients, highlighting key metrics, insights, and recommendations.
Education
MS (Computer Science) at National Textile University Faisalabad
September 1, 2021 - June 1, 2024BS (Computer Science) at University of Agriculture Faisalabad
August 1, 2017 - August 1, 2021MS (Computer Science) at National Textile University Faisalabad
September 1, 2021 - June 1, 2024BS (Computer Science) at University Of Agriculture Faisalabad
August 1, 2017 - August 1, 2021MS (Computer Science) at National Textile University Faisalabad
September 1, 2021 - June 1, 2024BS (Computer Science) at University of Agriculture Faisalabad
August 1, 2017 - August 1, 2021MS (Computer Science) at National Textile University Faisalabad
September 1, 2021 - June 1, 2024BS (Computer Science) at University Of Agriculture Faisalabad
August 1, 2017 - August 1, 2021BS (Computer Science) at University Of Agriculture Faisalabad
August 1, 2017 - August 1, 2021MS (Computer Science) at National Textile University Faisalabad
September 1, 2021 - June 30, 2024Master of Science in Computer Science at National Textile University, Faisalabad
September 1, 2021 - June 1, 2024Bachelor of Science in Computer Science at University of Agriculture, Faisalabad
August 1, 2017 - August 1, 2021Bachelor of Science in Computer Science at University of Agriculture Faisalabad
August 1, 2017 - August 1, 2021Master of Science in Computer Science at National Textile University Faisalabad
September 1, 2021 - June 1, 2024Qualifications
Google Ads Certification
January 11, 2030 - September 10, 2025AI-Powered Performance Ads
January 11, 2030 - September 10, 2025Grow Offline Sales
January 11, 2030 - September 10, 2025Google Ads Video
January 11, 2030 - September 10, 2025Google Ads Certification (Search)
January 11, 2030 - September 10, 2025AI-Powered Performance Ads Certification
January 11, 2030 - September 10, 2025Google Ads Search Certification
January 11, 2030 - September 10, 2025AI-Powered Performance Ads Certification
January 11, 2030 - September 10, 2025Grow Offline Sales Certification
January 11, 2030 - September 10, 2025Google Ads Video Certification
January 11, 2030 - September 10, 2025Google Ads Display Certification
January 11, 2030 - September 10, 2025Google Ads Search Certification
January 11, 2030 - September 10, 2025AI-Powered Performance Ads Certification
January 11, 2030 - September 10, 2025Growth Offline Sales Certification
January 11, 2030 - September 10, 2025Google Ads Video Certification
January 11, 2030 - September 10, 2025Google Ads Search Certification
January 11, 2030 - October 7, 2025AI-Powered Performance Ads Certification
January 11, 2030 - October 7, 2025Google Ads Video Certification
January 11, 2030 - October 7, 2025Grow Offline Sales
January 11, 2030 - October 7, 2025Google Ads Search
January 11, 2030 - October 7, 2025AI-Powered Performance Ads
January 11, 2030 - October 7, 2025Google Ads Search
January 11, 2030 - October 7, 2025AI-Powered Performance Ads
January 11, 2030 - October 7, 2025Growth Offline Sales
January 11, 2030 - October 7, 2025Google Ads Video
January 11, 2030 - October 7, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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