Hi, I’m Ghinwa Fayyad—a Beirut-born creative who blends media studies with hands-on branding and digital marketing. I design compelling content across social media and marketing channels, and I love turning ideas into visuals that tell a story. I hold a Bachelor of Arts in Media and Communications from the American University of Beirut and a Master of Arts in Creative Direction, Content and Branding from IE Business School, where I also served as class representative and ranked in the top 20% of my class. Over the past few years I’ve worked with agencies and as a self-employed artist, building brands, managing communities, and delivering creative campaigns from Beirut to Dubai. I’m passionate about cross-cultural storytelling and collaborative projects that connect people, and I’m always eager to contribute to new branding and content initiatives that resonate with audiences.

Ghinwa Fayyad

Hi, I’m Ghinwa Fayyad—a Beirut-born creative who blends media studies with hands-on branding and digital marketing. I design compelling content across social media and marketing channels, and I love turning ideas into visuals that tell a story. I hold a Bachelor of Arts in Media and Communications from the American University of Beirut and a Master of Arts in Creative Direction, Content and Branding from IE Business School, where I also served as class representative and ranked in the top 20% of my class. Over the past few years I’ve worked with agencies and as a self-employed artist, building brands, managing communities, and delivering creative campaigns from Beirut to Dubai. I’m passionate about cross-cultural storytelling and collaborative projects that connect people, and I’m always eager to contribute to new branding and content initiatives that resonate with audiences.

Available to hire

Hi, I’m Ghinwa Fayyad—a Beirut-born creative who blends media studies with hands-on branding and digital marketing. I design compelling content across social media and marketing channels, and I love turning ideas into visuals that tell a story. I hold a Bachelor of Arts in Media and Communications from the American University of Beirut and a Master of Arts in Creative Direction, Content and Branding from IE Business School, where I also served as class representative and ranked in the top 20% of my class.

Over the past few years I’ve worked with agencies and as a self-employed artist, building brands, managing communities, and delivering creative campaigns from Beirut to Dubai. I’m passionate about cross-cultural storytelling and collaborative projects that connect people, and I’m always eager to contribute to new branding and content initiatives that resonate with audiences.

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Language

English
Fluent
Arabic
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Content Marketer at Stryde
October 1, 2024 - Present
Design all content for Instagram, LinkedIn, TikTok, and emails; collaborate with Marketing team to develop and create strategic content across channels.
Part-time Graphic Designer at Basil & Co.
September 1, 2023 - Present
Create social media content for clients; design branding, logos, business cards, websites, newsletters, and PowerPoint templates.
Community Manager at Book-ink.co
September 1, 2023 - September 10, 2025
Managed the Instagram account and created content calendars, social media campaigns and marketing strategies; scheduled meetings with customers and resolved queries.
Self-employed Artist at Ghinwa’s Art
September 1, 2023 - September 10, 2025
Launched and developed my own art business; created customized paintings for clients and managed finances, social media accounts, and deliveries.
Digital Marketing Performance Intern at Publicis Media
February 1, 2023 - September 10, 2025
Created, executed and managed paid social campaigns; analyzed and optimized campaign performances.
Marketing Intern at Omnicom Media Group
August 1, 2022 - September 10, 2025
Created media plans, social media strategies, content calendars and marketing strategies for clients; analyzed post-campaign results and delivered competitor insights to guide strategic decision-making; promoted and sponsored ads on all social media platforms, and created follow-up campaign reports.
Social Media Intern at L-Spoons
January 1, 2021 - September 10, 2025
Developed, implemented and managed the social media strategy; collaborated with other businesses and influencers.
Content Marketer at Stryde
October 1, 2024 - Present
Design all content for Instagram, LinkedIn, TikTok, and emails; collaborate with Marketing team to develop and execute strategic content across channels; monitor performance and optimize creative assets.
Part-time Graphic Designer at Basil & Co.
September 1, 2023 - Present
Create social media content for clients; design branding, logos, business cards, websites, newsletters, and PowerPoint templates.
Community Manager at Book-ink.co
September 1, 2023 - September 10, 2025
Managed the Instagram account and created content calendars, social media campaigns and marketing strategies; scheduled meetings with customers and resolved queries.
Self-employed Artist at Ghinwa's Art
September 1, 2023 - September 10, 2025
Launched and developed my own art business; created customized paintings for clients and managed finances, social media accounts, and deliveries.
Digital Marketing Performance Intern at Publicis Media
February 1, 2023 - September 10, 2025
Created, executed and managed paid social campaigns; analyzed and optimized campaign performances.
Marketing Intern at Omnicom Media Group
August 1, 2022 - September 10, 2025
Created media plans, social media strategies, content calendars and marketing strategies for clients; analyzed post-campaign results and delivered competitor insights to guide decisions; promoted and sponsored ads on all social platforms, and created follow-up campaign reports.
Social Media Intern at L-Spoons
January 1, 2021 - September 10, 2025
Developed, implemented and managed the social media strategy; collaborated with other businesses and influencers.

Education

Bachelor of Arts in Media and Communications at American University of Beirut (AUB)
September 1, 2020 - June 1, 2023
Master of Arts in Creative Direction, Content and Branding at IE Business School (IE)
September 1, 2023 - July 1, 2024
Bachelor of Arts in Media and Communications at American University of Beirut
September 1, 2020 - June 1, 2023
Master of Arts in Creative Direction, Content and Branding at IE Business School
September 1, 2023 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education