Hi, I’m Xuan Zhang, a product designer based in Vancouver, Canada with 6+ years of experience shaping B2C and B2B SaaS products. I craft scalable, user-centered systems by combining research, prototyping, and data-informed design to drive measurable business impact. I thrive in cross-functional teams, translating business goals into high-fidelity prototypes, design systems, and clear UX documentation. I’m passionate about creating delightful, accessible experiences that boost growth, retention, and user satisfaction.

Xuan Zhang

Hi, I’m Xuan Zhang, a product designer based in Vancouver, Canada with 6+ years of experience shaping B2C and B2B SaaS products. I craft scalable, user-centered systems by combining research, prototyping, and data-informed design to drive measurable business impact. I thrive in cross-functional teams, translating business goals into high-fidelity prototypes, design systems, and clear UX documentation. I’m passionate about creating delightful, accessible experiences that boost growth, retention, and user satisfaction.

Available to hire

Hi, I’m Xuan Zhang, a product designer based in Vancouver, Canada with 6+ years of experience shaping B2C and B2B SaaS products. I craft scalable, user-centered systems by combining research, prototyping, and data-informed design to drive measurable business impact.

I thrive in cross-functional teams, translating business goals into high-fidelity prototypes, design systems, and clear UX documentation. I’m passionate about creating delightful, accessible experiences that boost growth, retention, and user satisfaction.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

English
Fluent

Work Experience

Product Designer at Temu
December 1, 2023 - December 1, 2023
Designed growth-oriented experiences for the Temu App. Delivered 6 gamified strategies, 10+ in-app promotions, and 5+ referral features. Achieved 60K+ DAU, 18.6% increase in retention, and 25% contribution to user growth. Redesigned the New User Zone and onboarding flow, boosting first-time engagement by 22% and enhancing overall conversion efficiency. Contributed to a design system informed by KPIs and A/B test results, standardizing successful patterns for reuse across key growth touchpoints. Partnered with cross-functional teams to shape product strategy and translate business goals into high-impact design deliverables, including high-fidelity prototypes and detailed UX documentation.
Product Designer at Temu
December 1, 2023 - September 10, 2025
Designed growth-oriented experiences for the Temu App, delivering 6 gamified strategies, 10+ in-app promotions, and 5+ referral features. Achieved 60K+ DAU, 18.6% increase in retention, and 25% contribution to user growth. Redesigned the New User Zone and onboarding flow, boosting first-time engagement by 22% and enhancing overall conversion efficiency. Contributed to a design system informed by KPIs and A/B test results, standardizing successful patterns for reuse across key growth touchpoints. Partnered with cross-functional teams to shape product strategy and translate business goals into high-impact design deliverables, including high-fidelity prototypes and detailed UX documentation.
Experience Product Designer at Temu
December 1, 2023 - September 10, 2025
Designed growth-oriented experiences for the Temu App. Delivered 6 gamified strategies, 10+ in-app promotions, and 5+ referral features. Achieved 60K+ DAU, 18.6% increase in retention, and 25% contribution to user growth. Redesigned the New User Zone and onboarding flow, boosting first-time engagement by 22% and enhancing overall conversion efficiency. Contributed to a design system informed by KPIs and A/B test results, standardizing successful patterns for reuse across key growth touchpoints. Partnered with cross-functional teams to shape product strategy and translate business goals into high-impact design deliverables, including high-fidelity prototypes and detailed UX documentation.
Product Designer at SF Express
June 1, 2022 - June 1, 2022
Led design of 5 B2B SaaS platforms (OMS, ERP, WMS, CRM, AMS), improving enterprise workflow efficiency. Key impact: enabled luxury brand Fendi to reduce PR sample loss by 50%. Defined product direction through user research and competitive analysis; turned ambiguous needs into scalable solutions with journey maps, wireframes, and prototypes in Adobe XD and Figma. Designed the Givmefy B2B SaaS marketplace and built a unified design system with component libraries. Improved development speed by 40% and design consistency to 90% across all enterprise products. Identified gaps between product features and operational workflows through 20+ stakeholder interviews; collaborated with customer success teams to address them and improve product adoption.
Product Designer at SF Express
June 1, 2022 - September 10, 2025
Led design of 5 B2B SaaS platforms (OMS, ERP, WMS, CRM, AMS), improving enterprise workflow efficiency. Key impact: enabled luxury brand Fendi to reduce PR sample loss by 50%. Defined product direction through user research and competitive analysis; turned ambiguous needs into scalable solutions with journey maps, wireframes, and prototypes in Adobe XD and Figma. Designed the Givmefy B2B SaaS marketplace and built a unified design system with component libraries. Improved development speed by 40% and design consistency to 90% across all enterprise products. Identified gaps between product features and operational workflows through 20+ stakeholder interviews; collaborated with customer success teams to address them and improve product adoption.
Product Designer at SF Express
June 1, 2022 - September 10, 2025
Led design of 5 B2B SaaS platforms (OMS, ERP, WMS, CRM, AMS), improving enterprise workflow efficiency. Key impact: enabled luxury brand Fendi to reduce PR sample loss by 50%. Defined product direction through user research and competitive analysis; turned ambiguous needs into scalable solutions with journey maps, wireframes, and prototypes in Adobe XD and Figma. Designed the Givmefy B2B SaaS marketplace and built a unified design system with component libraries. Improved development speed by 40% and design consistency to 90% across all enterprise products. Identified gaps between product features and operational workflows through 20+ stakeholder interviews; collaborated with customer success teams to address them and improve product adoption.
UX Designer at Tianrang Intelligent
February 1, 2020 - February 1, 2020
Led UX design for data-heavy, AI-powered B2B platforms in city management and criminal intelligence. Produced wireframes, journey maps, and prototypes using Adobe XD and Sketch. Delivered complex system interactions and interactive data visualizations through stakeholder research and close collaboration with algorithm engineers.
UX Designer at Tianrang Intelligent
February 1, 2020 - September 10, 2025
Led UX design for data-heavy, AI-powered B2B platforms in city management and criminal intelligence. Produced wireframes, journey maps, and prototypes using Adobe XD and Sketch. Delivered complex system interactions and interactive data visualizations through stakeholder research and close collaboration with algorithm engineers.
Product Designer at Tianrang Intelligent
February 1, 2020 - September 10, 2025
Led UX design for data-heavy, AI-powered B2B platforms in city management and criminal intelligence. Produced wireframes, journey maps, and prototypes using Adobe XD and Sketch. Delivered complex system interactions and interactive data visualizations through stakeholder research and close collaboration with algorithm engineers.
UX Designer at DREP Foundation
December 1, 2018 - December 1, 2018
Served as Design Lead at a blockchain startup, overseeing product, website, and brand design while managing a 3-person team. Led design for a decentralized debating app and launched an SEO-optimized Web3 site.
UX Designer at DREP Foundation
December 1, 2018 - September 10, 2025
Design Lead at a blockchain startup, overseeing product, website, and brand design while managing a 3-person team. Led design for a decentralized debating app and launched an SEO-optimized Web3 site.
UX Designer at DREP Foundation
December 1, 2018 - September 10, 2025
Served as Design Lead at a blockchain startup, overseeing product, website, and brand design while managing a 3-person team. Led design for a decentralized debating app and launched an SEO-optimized Web3 site.

Education

Master of Applied Computer Science at Fairleigh Dickinson University
January 1, 2024 - May 1, 2025
Master of Human-Computer Interaction at University of Maryland, College Park
August 1, 2015 - May 1, 2017
Bachelor of E-Finance (CS Specialization) at University of Liverpool
September 1, 2013 - July 1, 2015
Master of Applied Computer Science at Fairleigh Dickinson University
January 1, 2024 - May 1, 2025
Master of Human-Computer Interaction at University of Maryland, College Park
August 1, 2015 - May 1, 2017
Bachelor of E-Finance (CS Specialization) at University of Liverpool
September 1, 2013 - July 1, 2015
Master of Applied Computer Science at Fairleigh Dickinson University
January 1, 2024 - May 1, 2025
Master of Human-Computer Interaction at University of Maryland, College Park
August 1, 2015 - May 1, 2017
Bachelor of E-Finance (CS Specialization) at University of Liverpool
September 1, 2013 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Transportation & Logistics, Professional Services, Media & Entertainment