Available to hire
I’m an Art Director and multidisciplinary designer, driven by a comprehensive approach that bridges visual design with creative production and project management. I lead with curiosity and care, translating concepts into cohesive brand and cultural experiences.
I’m self-driven and resourceful, experienced in managing end-to-end processes in remote and collaborative environments, with a focus on the production and organization of cultural events and brand initiatives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Catalan; Valencian
Advanced
Work Experience
Brand Designer / Event Designer at SoundCheck_
January 1, 2024 - September 10, 2025Brand design and event design for SoundCheck_, an independent electronic music project. Responsible for the development of a self-built sound system and for producing bi-monthly events across Barcelona.
Product Designer at SoundCheck_
January 1, 2023 - September 10, 2025Design and construction of a Sound System—the central focus of SoundCheck_ events—and a subject of sound research.
Freelance Graphic Designer at Self-employed (Spain)
January 1, 2024 - September 10, 2025Independent graphic image projects; direct, close interaction with clients; work spans print and digital formats.
Co-founder at Totts.scp / Totts.org
January 1, 2020 - September 10, 2025Design and coordination of visual communication projects and brand creation. Projects include campaigns, illustrations, cartography, photography, filming and editing, animations, brand activation, advertising, and website design. Collaborated with brands such as Estrella Damm, Mercado de la Boqueria, Nike, Desigual, McDonald’s, Pepsico, among others.
Web Designer at United Nations Environment Programme (Mexico)
January 1, 2001 - September 10, 2025Designing communication strategies and managing the Internet portal for the Communications and Public Information unit.
Festival / Event & Graphic Communication Manager at 80 Voltes / Dilla / Jazztrònica Festival
January 1, 2025 - September 10, 2025Dilla Barcelona: Management and booking of artists, event organization, and development of graphic communication design. Jazztrònica Festival Barcelona: Artist booking, second stage production, digital and printed graphic design for the 2024 Fall edition.
Festival Manager / Artist Booking / Event Organizer at 80 Voltes / Dilla / Jazztrònica Festival
December 31, 2025 - September 10, 2025Management and booking of artists, event organization, and development of graphic communication design for Dilla Barcelona; Jazztrònica Barcelona: Artist booking, second stage production, digital and printed graphic design for the 2024 Fall edition.
Brand Designer / Event Designer at SoundCheck_
December 31, 2024 - September 10, 2025An independent electronic music event, amplified with a self-built sound system. SoundCheck_ currently takes place bi-monthly in various locations around the city of Barcelona, featuring local and international DJs.
Product Designer at SoundCheck_
December 31, 2023 - September 10, 2025Design and construction of a Sound System for electronic music, the central focus of SoundCheck_ events, and a subject of sound research.
Freelance Graphic Designer at Self-employed / Freelance (Spain)
December 31, 2024 - September 10, 2025Independent graphic image projects developed with a client-centered approach, covering print and digital formats.
Co-founder at Totts.scp (Totts.org)
December 31, 2020 - September 10, 2025Co-founded a design and graphic communication studio; led visual communication projects, brand creation, and collaborations with brands such as Estrella Damm, Nike, Desigual, McDonald’s, among others.
Web Designer at United Nations Environment Programme (Mexico)
January 1, 2001 - September 10, 2025Designing communication strategies and managing the Internet portal for the Communications and Public Information unit.
Creative Director and Founder at SoundCheck_
January 1, 2021 - PresentCreative Direction: Brand creation, direction, and coordination of cultural events. Design of visual content for social media, print media, and communication campaigns via newsletters. Product Design (2020-2023): Design and construction of a handcrafted Sound System for electronic music, the central axis of the brand experience and an object of sonic research.
Independent Graphic Designer at Freelance
January 1, 2021 - January 1, 2024Direct management: Development of visual identity projects through close client interaction for the effective translation of concepts into communicative solutions. Multi-format development: Execution of small and large format pieces for print media, as well as brand implementation on digital platforms. Notable collaborations include Estrella Damm, Boqueria Market, and Amics de la Rambla.
Graphic Designer and Partner at Totts.scp
January 1, 2005 - January 1, 2020Studio direction: Co-founding and leadership of a design and graphic communication studio specialized in comprehensive identity and visual communication projects. Multidisciplinary production including campaigns, illustration, cartography, photography, audiovisual content, and web design. Projects for Mercado de la Boqueria and Amics de la Rambla; collaborations with Desigual, Hard Rock Cafe, Pepsico, El Triangle, L’Aquàrium, Gran Teatre del Liceu, and Estrella Damm.
Web Design and Content Management at UNEP (UN) Mexico
January 1, 2001 - January 1, 2001Visual communication: Design and content management for the Internet portal of the Communications and Public Information Unit of the United Nations Environment Programme (UNEP) Mexico.
Creative Director and Booking Manager at 80 Voltes / Dilla / Jazztrónica Festival
January 1, 2024 - January 1, 2026Jazztrónica Festival: Design of the graphic identity (digital and print) for autumn 2024 edition. Artist booking and executive production. Dilla Barcelona: Responsible for artist booking, graphic design, and comprehensive event organization.
Volunteer at Arthost Festival
January 1, 2023 - January 1, 2024Graphic design, logistics, and technical support for a Bulgarian culture and art festival.
Volunteer / Facility Maintenance at Can Batlló
January 1, 2022 - January 1, 2024Facility maintenance (Infrastructure Commission).
Volunteer at Reforesta
January 1, 2023 - January 1, 2023Volunteering in reforestation days and planting of native species.
Volunteer at Fixing the Future
January 1, 2019 - January 1, 2019International Movement Against Climate Change.
Volunteer - Climate Change at Fixing the Future
January 1, 2019 - January 1, 2019International Movement Against Climate Change volunteering for Barcelona initiatives.
Volunteer - Reforestation at Reforesta
January 1, 2023 - January 1, 2023Volunteering in reforestation days and planting of native species (Cataluña).
Volunteer - Facility Maintenance at Can Batlló (Barcelona)
January 1, 2022 - January 1, 2024Infrastructure and facility maintenance contributions.
Volunteer - Bulgarian Culture and Art Festival at Arthost Festival (Barcelona)
January 1, 2023 - January 1, 2024Graphic design, logistics, and technical support.
Freelance Graphic Designer at Independent Graphic Designer (Freelance)
January 1, 2021 - January 1, 2024Development of visual identity projects through close client interaction; execution of print and digital pieces; brand implementation on digital platforms. Notable collaborations include Estrella Damm, Boqueria Market, and Amics de la Rambla.
Graphic Designer and Independent Producer at Arbitrary - (Freelance)
January 1, 2021 - January 1, 2024Notable collaborations and independent design work for various clients.
Education
Master, Multimedia Design at ELISAVA (Barcelona)
January 1, 2002 - January 1, 2003University Studies, Industrial Design at Universidad Autónoma Metropolitana (UAM), México
January 1, 1993 - January 1, 1997Professional Production and DJ Training Course at Microfusa Barcelona
January 1, 2014 - January 1, 2016Workshop on ChatGPT and Artificial Intelligence Applied to Your Project at Barcelona Activa
January 1, 2024 - January 1, 2024Industrial Design (Bachelor) at Universidad Autónoma Metropolitana, México
January 1, 1993 - January 1, 1997Master, Multimedia Design at ELISAVA, Barcelona
January 1, 2002 - January 1, 2003Professional Production and DJ Training Course at Microfusa Barcelona
January 1, 2014 - January 1, 2016Workshop on ChatGPT and Artificial Intelligence - Applied to Your Project at Barcelona Activa
January 1, 2024 - January 1, 2024Master's in Multimedia Design at ELISAVA, Barcelona
January 1, 2002 - January 1, 2003Bachelor’s Degree in Industrial Design at Universidad Autónoma Metropolitana (UAM), Mexico
January 1, 1993 - January 1, 1997Master’s in Multimedia Design at ELISAVA, Barcelona
January 1, 2002 - January 1, 2003Bachelor’s Degree in Industrial Design at UAM Universidad Autónoma Metropolitana, Mexico
January 1, 1993 - January 1, 1997Qualifications
Moebius Premios Multimedia - Award for Best Project: SONDA
January 1, 2004 - September 10, 2025Moebius Premios Multimedia 2004 Award for Best Project: SONDA
January 1, 2004 - September 10, 2025Professional Production and DJ Training Course
January 1, 2014 - January 1, 2016Workshop on ChatGPT and Artificial Intelligence - Applied to Your Project
January 1, 2024 - January 1, 2024ChatGPT and AI Workshop applied to projects
January 1, 2024 - January 1, 2024Professional Production and DJ
January 1, 2014 - January 1, 2016AI in Audiovisual Specialization
January 1, 2025 - June 22, 2026Moebius Multimedia Award - First prize for 'SONDA Explorador sonoro'
January 1, 2004 - June 22, 2026Specialization in AI in Audiovisual
January 1, 2025 - June 22, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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