Art Director & Multidisciplinary Designer | Applied Creativity & Cultural Events Art Director & Multidisciplinary Designer with a holistic approach that merges visual design, creative production, and project management. Specializing in cultural projects and brand identity, I combine creative vision with extensive experience in artist booking and event organization. With an extensive background in the field of visual communication and art direction, I have developed a comprehensive perspective on design methodologies, enabling me to solve complex visual and conceptual challenges between brands and audiences. My career is defined by a hybrid profile that balances graphic design with creative management. My most recent professional milestones, as reflected in my updated profile, include: • Art Direction & Executive Production (Jazztrónica / Dilla Bcn): Leading the 2024 graphic identity and artistic programming for music festivals in Barcelona, managing all aspects from visual concepts to artist booking and on-site production. • Strategic Branding & Accounts: Proven track record managing identity projects for iconic clients such as Boqueria Market and Estrella Damm, ensuring brand consistency across multi-format campaigns. I also created and managed the Ramblamap and Boqueriamap projects from scratch, overseeing the entire lifecycle from design and commercialization to distribution for over 10 years. • Creative Tech Integration: I incorporate AI tools (Midjourney, ChatGPT, Gemini) into my creative workflow as a support for conceptual exploration and to optimize creative production processes, keeping my practice updated with industry trends. • Entrepreneurial & Proactive Vision: As the founder of SoundCheck_, I integrate my passion for acoustic research and handcrafted Sound Systems with brand strategy, demonstrating a versatile mindset capable of managing projects from inception to final delivery. My strengths include a resolution-oriented approach, the ability to lead end-to-end processes in remote or collaborative environments, and a deep commitment to cultural impact. I focus on delivering functional and authentic value through the intersection of creative design and sound culture.

Dafnis Casado Alvarado

Art Director & Multidisciplinary Designer | Applied Creativity & Cultural Events Art Director & Multidisciplinary Designer with a holistic approach that merges visual design, creative production, and project management. Specializing in cultural projects and brand identity, I combine creative vision with extensive experience in artist booking and event organization. With an extensive background in the field of visual communication and art direction, I have developed a comprehensive perspective on design methodologies, enabling me to solve complex visual and conceptual challenges between brands and audiences. My career is defined by a hybrid profile that balances graphic design with creative management. My most recent professional milestones, as reflected in my updated profile, include: • Art Direction & Executive Production (Jazztrónica / Dilla Bcn): Leading the 2024 graphic identity and artistic programming for music festivals in Barcelona, managing all aspects from visual concepts to artist booking and on-site production. • Strategic Branding & Accounts: Proven track record managing identity projects for iconic clients such as Boqueria Market and Estrella Damm, ensuring brand consistency across multi-format campaigns. I also created and managed the Ramblamap and Boqueriamap projects from scratch, overseeing the entire lifecycle from design and commercialization to distribution for over 10 years. • Creative Tech Integration: I incorporate AI tools (Midjourney, ChatGPT, Gemini) into my creative workflow as a support for conceptual exploration and to optimize creative production processes, keeping my practice updated with industry trends. • Entrepreneurial & Proactive Vision: As the founder of SoundCheck_, I integrate my passion for acoustic research and handcrafted Sound Systems with brand strategy, demonstrating a versatile mindset capable of managing projects from inception to final delivery. My strengths include a resolution-oriented approach, the ability to lead end-to-end processes in remote or collaborative environments, and a deep commitment to cultural impact. I focus on delivering functional and authentic value through the intersection of creative design and sound culture.

Available to hire

Art Director & Multidisciplinary Designer | Applied Creativity & Cultural Events

Art Director & Multidisciplinary Designer with a holistic approach that merges visual design, creative production, and project management. Specializing in cultural projects and brand identity, I combine creative vision with extensive experience in artist booking and event organization.
With an extensive background in the field of visual communication and art direction, I have developed a comprehensive perspective on design methodologies, enabling me to solve complex visual and conceptual challenges between brands and audiences.

My career is defined by a hybrid profile that balances graphic design with creative management. My most recent professional milestones, as reflected in my updated profile, include:

• Art Direction & Executive Production (Jazztrónica / Dilla Bcn): Leading the 2024 graphic identity and artistic programming for music festivals in Barcelona, managing all aspects from visual concepts to artist booking and on-site production.

• Strategic Branding & Accounts: Proven track record managing identity projects for iconic clients such as Boqueria Market and
Estrella Damm, ensuring brand consistency across multi-format campaigns. I also created and managed the Ramblamap and
Boqueriamap projects from scratch, overseeing the entire lifecycle from design and commercialization to distribution for over 10 years.

• Creative Tech Integration: I incorporate AI tools (Midjourney, ChatGPT, Gemini) into my creative workflow as a support for conceptual exploration and to optimize creative production processes, keeping my practice updated with industry trends.

• Entrepreneurial & Proactive Vision:
As the founder of SoundCheck_, I integrate my passion for acoustic research and handcrafted Sound Systems with brand strategy, demonstrating a versatile mindset capable of managing projects from inception to final delivery.

My strengths include a resolution-oriented approach, the ability to lead end-to-end processes in remote or collaborative environments, and a deep commitment to cultural impact. I focus on delivering functional and authentic value through the intersection of creative design and sound culture.

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Language

Spanish; Castilian
Fluent
English
Advanced
Catalan; Valencian
Advanced

Work Experience

Brand Designer / Event Designer at SoundCheck_
January 1, 2024 - September 10, 2025
Brand design and event design for SoundCheck_, an independent electronic music project. Responsible for the development of a self-built sound system and for producing bi-monthly events across Barcelona.
Product Designer at SoundCheck_
January 1, 2023 - September 10, 2025
Design and construction of a Sound System—the central focus of SoundCheck_ events—and a subject of sound research.
Freelance Graphic Designer at Self-employed (Spain)
January 1, 2024 - September 10, 2025
Independent graphic image projects; direct, close interaction with clients; work spans print and digital formats.
Co-founder at Totts.scp / Totts.org
January 1, 2020 - September 10, 2025
Design and coordination of visual communication projects and brand creation. Projects include campaigns, illustrations, cartography, photography, filming and editing, animations, brand activation, advertising, and website design. Collaborated with brands such as Estrella Damm, Mercado de la Boqueria, Nike, Desigual, McDonald’s, Pepsico, among others.
Web Designer at United Nations Environment Programme (Mexico)
January 1, 2001 - September 10, 2025
Designing communication strategies and managing the Internet portal for the Communications and Public Information unit.
Festival / Event & Graphic Communication Manager at 80 Voltes / Dilla / Jazztrònica Festival
January 1, 2025 - September 10, 2025
Dilla Barcelona: Management and booking of artists, event organization, and development of graphic communication design. Jazztrònica Festival Barcelona: Artist booking, second stage production, digital and printed graphic design for the 2024 Fall edition.
Festival Manager / Artist Booking / Event Organizer at 80 Voltes / Dilla / Jazztrònica Festival
December 31, 2025 - September 10, 2025
Management and booking of artists, event organization, and development of graphic communication design for Dilla Barcelona; Jazztrònica Barcelona: Artist booking, second stage production, digital and printed graphic design for the 2024 Fall edition.
Brand Designer / Event Designer at SoundCheck_
December 31, 2024 - September 10, 2025
An independent electronic music event, amplified with a self-built sound system. SoundCheck_ currently takes place bi-monthly in various locations around the city of Barcelona, featuring local and international DJs.
Product Designer at SoundCheck_
December 31, 2023 - September 10, 2025
Design and construction of a Sound System for electronic music, the central focus of SoundCheck_ events, and a subject of sound research.
Freelance Graphic Designer at Self-employed / Freelance (Spain)
December 31, 2024 - September 10, 2025
Independent graphic image projects developed with a client-centered approach, covering print and digital formats.
Co-founder at Totts.scp (Totts.org)
December 31, 2020 - September 10, 2025
Co-founded a design and graphic communication studio; led visual communication projects, brand creation, and collaborations with brands such as Estrella Damm, Nike, Desigual, McDonald’s, among others.
Web Designer at United Nations Environment Programme (Mexico)
January 1, 2001 - September 10, 2025
Designing communication strategies and managing the Internet portal for the Communications and Public Information unit.

Education

Master, Multimedia Design at ELISAVA (Barcelona)
January 1, 2002 - January 1, 2003
University Studies, Industrial Design at Universidad Autónoma Metropolitana (UAM), México
January 1, 1993 - January 1, 1997
Professional Production and DJ Training Course at Microfusa Barcelona
January 1, 2014 - January 1, 2016
Workshop on ChatGPT and Artificial Intelligence Applied to Your Project at Barcelona Activa
January 1, 2024 - January 1, 2024
Industrial Design (Bachelor) at Universidad Autónoma Metropolitana, México
January 1, 1993 - January 1, 1997
Master, Multimedia Design at ELISAVA, Barcelona
January 1, 2002 - January 1, 2003
Professional Production and DJ Training Course at Microfusa Barcelona
January 1, 2014 - January 1, 2016
Workshop on ChatGPT and Artificial Intelligence - Applied to Your Project at Barcelona Activa
January 1, 2024 - January 1, 2024

Qualifications

Moebius Premios Multimedia - Award for Best Project: SONDA
January 1, 2004 - September 10, 2025
Moebius Premios Multimedia 2004 Award for Best Project: SONDA
January 1, 2004 - September 10, 2025
Professional Production and DJ Training Course
January 1, 2014 - January 1, 2016
Workshop on ChatGPT and Artificial Intelligence - Applied to Your Project
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other