I am a results-driven Business Development & Marketing Specialist with 5+ years across APAC, UKI, and EMEA markets. I drive sales growth, build strong client relationships, and deliver GTM strategies. I have worked with SaaS, tech companies, and am proficient in using CRM platforms like Salesforce, Eloqua, Marketo, and HubSpot to align sales and marketing for faster pipeline and long-term success. I thrive in cross-functional teams, create ABM campaigns, support events, and localise content for regional markets. I’m passionate about turning data into action and empowering teams to win new business.

Abijith SRIKANTH

I am a results-driven Business Development & Marketing Specialist with 5+ years across APAC, UKI, and EMEA markets. I drive sales growth, build strong client relationships, and deliver GTM strategies. I have worked with SaaS, tech companies, and am proficient in using CRM platforms like Salesforce, Eloqua, Marketo, and HubSpot to align sales and marketing for faster pipeline and long-term success. I thrive in cross-functional teams, create ABM campaigns, support events, and localise content for regional markets. I’m passionate about turning data into action and empowering teams to win new business.

Available to hire

I am a results-driven Business Development & Marketing Specialist with 5+ years across APAC, UKI, and EMEA markets. I drive sales growth, build strong client relationships, and deliver GTM strategies. I have worked with SaaS, tech companies, and am proficient in using CRM platforms like Salesforce, Eloqua, Marketo, and HubSpot to align sales and marketing for faster pipeline and long-term success.

I thrive in cross-functional teams, create ABM campaigns, support events, and localise content for regional markets. I’m passionate about turning data into action and empowering teams to win new business.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Advanced
French
Beginner
Tamil
Fluent
Hindi
Fluent
Malayalam
Fluent

Work Experience

Demand Generation & Field Marketing - UK & Ireland at Aircall
April 15, 2025 - Present
Delivered automated multi-touch campaigns using Oracle Eloqua, including segmentation, A/B testing, and reporting. Managed content localization and asset creation for campaigns across UK, Poland, Czechia, Romania. Built ABM campaigns to support strategic partnerships. Supported execution of events, liaising with vendors and preparing internal comms. Coordinated event materials, messaging approvals, and stakeholder registrations. Worked with Salesforce to maintain CRM data integrity and align marketing data with sales insights. Promoted product go-to-market activity in the UK. Designed and executed field marketing campaigns including virtual summits, sponsorships, social media content, and partner events. Led flagship virtual events targeting Sales & Support professionals. Ran post-event nurture campaigns and alignment with BDR outreach. Managed third-party sponsorships and improved inbound ROI via local SEO/content optimization using Marketo & HubSpot. Delivered enablement content and
Field Marketing Intern - UK & Ireland at Amadeus IT Group
January 8, 2024 - July 8, 2024
Delivered automated multi-touch campaigns using Oracle Eloqua, including segmentation, A/B testing, and reporting. Managed content localization and asset creation for campaigns across UK, Poland, Czechia, and Romania. Built ABM campaigns to support strategic partnerships (e.g., British Airways with Nevio) promoting NDC bookings. Supported execution of BT Show London, liaising with vendors, managing logistics, and preparing internal comms. Coordinated event materials, messaging approvals, and stakeholder registrations. Worked with Salesforce to maintain CRM data integrity and align marketing data with sales insights. Promoted Amadeus Cytric software during its go-to-market phase in the UK. Designed and executed field marketing campaigns including virtual summits, sponsorships, social media content, and partner events. Led strategy and rollout of Aircall Summit 2025, a flagship virtual global event targeting Sales & Support professionals. Ran post-event nurture campaigns, SPIFF's email c

Education

MSc International Marketing & Business Development at SKEMA Business School - Lille, France
January 2, 2023 - December 29, 2023
Bachelor of Commerce in Accounting & Finance at PSG College of Arts & Science - India
January 11, 2016 - May 13, 2019

Qualifications

Google Analytics Certified Sales Professional
January 11, 2030 - September 10, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality