Available to hire
I am a dynamic and results-driven Community Builder and Social Media Marketing Specialist with proven experience in developing, managing, and growing online communities and digital campaigns.
I am Google-certified in Digital Marketing & E-commerce with expertise in community engagement, analytics, and brand strategy. I am passionate about creating authentic online connections, building inclusive digital spaces, and using data insights to drive measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Xhosa
Advanced
Work Experience
Crew Member at McDonald's
January 1, 2017 - PresentDelivered high-quality customer service in a fast-paced environment. Resolved customer complaints, trained new staff, and maintained accurate cash handling and order processing.
E-commerce & Digital Marketing Specialist at Self-employed / Freelance
January 1, 2024 - PresentBuilt and managed e-commerce stores (WooCommerce and Ecwid); maintained product listings; site optimization; planned and ran social media content calendars and short-form video for TikTok and Facebook; launched email campaigns (welcome flows, promo emails); used segmentation to improve open and click performance.
Crew Member / Customer Service at McDonald's
January 1, 2017 - PresentDelivered high-quality customer service in a fast-paced environment. Resolved customer complaints, trained new staff, and maintained accurate cash handling and order processing.
Crew Member at McDonald's Edleen (Johannesburg)
January 1, 2017 - PresentDelivered high-quality customer service in a fast-paced environment. Resolved customer complaints, trained new staff, and maintained accurate cash handling and order processing.
Social Media Marketing Specialist & Business Owner at Runner Plug SA
December 31, 2024 - December 31, 2024Launched and marketed a Johannesburg-based delivery service with a 10% runner-fee model. Designed a five-pillar content framework: service excellence, transparency, customer stories, community, and innovation. Grew brand reach to 1,505 people organically with zero ad spend. Created customer-focused content to build trust and drive awareness. Managed all brand communications and engagement tracking. Key achievements: 1,505 organic reach, 2,182 views, 12 link clicks within first campaign.
Social Media Marketing Specialist & Business Owner at Runner Plug SA | Delivery Service Startup
December 31, 2024 - December 31, 2024Launched and marketed a Johannesburg-based delivery service with a 10% runner-fee model. Designed a five-pillar content framework: service excellence, transparency, customer stories, community, and innovation. Grew brand reach to 1,505 people organically with zero ad spend. Created customer-focused content to build trust and drive awareness. Managed all brand communications and engagement tracking. Key Achievements: 1,505 organic reach, 2,182 views, 12 link clicks within first campaign. Built digital brand credibility through consistent storytelling.
Independent Projects | Remote Digital Advertising Campaign Manager
January 1, 2009 - November 20, 2025Planned and managed 20+ paid campaigns for small businesses across South Africa. Optimized ad performance across objectives: engagement, traffic, and lead generation. Monitored performance metrics including reach, impressions, CTR. Selected Campaign Results: Waist Trainer Campaign: 720 engagements @ R0.12 per result; 6,511 reach. Page Likes Campaign: 535 followers @ R0.18 cost per like. Pre-loved Campaign: 42 qualified conversations @ R1.19 per conversion. Summary of Results: Total Reach: 25,000+ | Impressions: 30,000+ | Avg. Cost/Engagement: R0.50–R1.50. Managed R600+ ad spend across all campaigns.
Education
Certificate at Coursera - Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - October 22, 2024Matric Certificate at Luphindo Senior Secondary School, Matatiele
January 11, 2030 - October 1, 2009Foundations of Digital Marketing and E-Commerce at Online
October 1, 2024 - October 1, 2024Matric Certificate at Luphindo Sinior Secondary School
January 1, 2009 - January 1, 2009Matric (Grade 12) at Matatiele Senior Secondary School
January 1, 2009 - January 1, 2009Foundations of Digital Marketing and E-commerce at Online
January 1, 2024 - December 31, 2024Google Digital Marketing & E-commerce Professional Certificate at Google / Online
January 11, 2030 - October 22, 2024Google Digital Marketing & E-commerce Professional Certificate at Google Career Certificates
January 11, 2030 - October 22, 2024High School Diploma at Lupindo Senior Secondary School
January 11, 2030 - November 18, 2025Professional Certificate at Coursera - Foundations of Digital Marketing & E-commerce (Google)
January 11, 2030 - October 22, 2024High School Diploma at Lupindo Sinio Senior Secondary School
January 11, 2030 - November 18, 2025Google Digital Marketing & E-commerce Professional Certificate at Coursera (Google)
January 11, 2030 - November 19, 2025High School Diploma at Lupindo Sinio Senior Secondary School
January 11, 2030 - November 19, 2025Google Digital Marketing & E-commerce Professional Certificate at Coursera (Google)
January 11, 2030 - November 19, 2025High School Diploma at Lupindo Senior Secondary School
January 11, 2030 - November 19, 2025High School Diploma at Lupindo Sinior Secondary School
January 11, 2030 - November 20, 2025Qualifications
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - October 22, 2024Google Digital Marketing & E-commerce Professional Certificate
October 22, 2024 - September 10, 2025Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - October 22, 2024Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - October 22, 2024Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - October 22, 2024Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - November 19, 2025Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - November 19, 2025Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - October 22, 2024Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Education, Other, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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