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I'm a strong, conceptual thinker with extensive design industry experience. I'm passionate about creating 'big idea' led concepts encapsulating what a brand stands for and bringing it to life as a simple, compelling design. Effective branding is about creating real differences, beautifully executed. My CV shows my well-rounded experience, working within several respected creative agencies (London & NYC) such as Coley Porter Bell and WMH, as well as working directly with various clients such as Unilever & Mondelez. In contrast, I have designed packaging, retail, and SM within smaller independent brands such as Cutler Salons, Mustard Stationery, and Curlsmith. I'm intuitively innovative with an entrepreneurial spirit, and I've always believed in pushing boundaries and challenging the creative norm. Strong brands are those that dare to break the mould. I push myself and encourage others to think outside the box.…I'm a strong, conceptual thinker with extensive design industry experience. I'm passionate about creating 'big idea' led concepts encapsulating what a brand stands for and bringing it to life as a simple, compelling design. Effective branding is about creating real differences, beautifully executed. My CV shows my well-rounded experience, working within several respected creative agencies (London & NYC) such as Coley Porter Bell and WMH, as well as working directly with various clients such as Unilever & Mondelez. In contrast, I have designed packaging, retail, and SM within smaller independent brands such as Cutler Salons, Mustard Stationery, and Curlsmith. I'm intuitively innovative with an entrepreneurial spirit, and I've always believed in pushing boundaries and challenging the creative norm. Strong brands are those that dare to break the mould. I push myself and encourage others to think outside the box.

Ruth Waddingham

Designer, Brand Designer, Creative Director, +2

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I'm a strong, conceptual thinker with extensive design industry experience. I'm passionate about creating 'big idea' led concepts encapsulating what a brand stands for and bringing it to life as a simple, compelling design. Effective branding is about creating real differences, beautifully executed. My CV shows my well-rounded experience, working within several respected creative agencies (London & NYC) such as Coley Porter Bell and WMH, as well as working directly with various clients such as Unilever & Mondelez. In contrast, I have designed packaging, retail, and SM within smaller independent brands such as Cutler Salons, Mustard Stationery, and Curlsmith. I'm intuitively innovative with an entrepreneurial spirit, and I've always believed in pushing boundaries and challenging the creative norm. Strong brands are those that dare to break the mould. I push myself and encourage others to think outside the box.…I'm a strong, conceptual thinker with extensive design industry experience. I'm passionate about creating 'big idea' led concepts encapsulating what a brand stands for and bringing it to life as a simple, compelling design. Effective branding is about creating real differences, beautifully executed. My CV shows my well-rounded experience, working within several respected creative agencies (London & NYC) such as Coley Porter Bell and WMH, as well as working directly with various clients such as Unilever & Mondelez. In contrast, I have designed packaging, retail, and SM within smaller independent brands such as Cutler Salons, Mustard Stationery, and Curlsmith. I'm intuitively innovative with an entrepreneurial spirit, and I've always believed in pushing boundaries and challenging the creative norm. Strong brands are those that dare to break the mould. I push myself and encourage others to think outside the box.

Available to hire

I’m a strong, conceptual thinker with extensive design industry experience. I’m passionate about creating ‘big idea’ led concepts encapsulating what a brand stands for and bringing it to life as a simple, compelling design.

Effective branding is about creating real differences, beautifully executed. My CV shows my well-rounded experience, working within several respected creative agencies (London & NYC) such as Coley Porter Bell and WMH, as well as working directly with various clients such as Unilever & Mondelez. In contrast, I have designed packaging, retail, and SM within smaller independent brands such as Cutler Salons, Mustard Stationery, and Curlsmith. I’m intuitively innovative with an entrepreneurial spirit, and I’ve always believed in pushing boundaries and challenging the creative norm. Strong brands are those that dare to break the mould. I push myself and encourage others to think outside the box.