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I'm Mohamed Zidane, a Creative Media Director with over 20 years of experience. I started behind the editing desk and evolved into leading full-scale campaigns across TV, digital platforms, and live events throughout the MENA region. Today I’m exploring how to integrate emerging AI tools into creative work performance teams, driving audience engagement through data-informed content, and delivering campaigns that align story with strategy. I adapt to new technologies and evolving industry trends.…I'm Mohamed Zidane, a Creative Media Director with over 20 years of experience. I started behind the editing desk and evolved into leading full-scale campaigns across TV, digital platforms, and live events throughout the MENA region. Today I’m exploring how to integrate emerging AI tools into creative work performance teams, driving audience engagement through data-informed content, and delivering campaigns that align story with strategy. I adapt to new technologies and evolving industry trends.

Mohamed Zidane

Creative Director, Art Director, Video Editor, +2

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I'm Mohamed Zidane, a Creative Media Director with over 20 years of experience. I started behind the editing desk and evolved into leading full-scale campaigns across TV, digital platforms, and live events throughout the MENA region. Today I’m exploring how to integrate emerging AI tools into creative work performance teams, driving audience engagement through data-informed content, and delivering campaigns that align story with strategy. I adapt to new technologies and evolving industry trends.…I'm Mohamed Zidane, a Creative Media Director with over 20 years of experience. I started behind the editing desk and evolved into leading full-scale campaigns across TV, digital platforms, and live events throughout the MENA region. Today I’m exploring how to integrate emerging AI tools into creative work performance teams, driving audience engagement through data-informed content, and delivering campaigns that align story with strategy. I adapt to new technologies and evolving industry trends.

Available to hire

I’m Mohamed Zidane, a Creative Media Director with over 20 years of experience. I started behind the editing desk and evolved into leading full-scale campaigns across TV, digital platforms, and live events throughout the MENA region.

Today I’m exploring how to integrate emerging AI tools into creative work performance teams, driving audience engagement through data-informed content, and delivering campaigns that align story with strategy. I adapt to new technologies and evolving industry trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Freelance & Short Contract Roles at Qatar & UAE

January 1, 2025 - October 15, 2025

Shot and edited fast-turnaround branded content for government and commercial clients. Delivered event coverage for major productions like COP28, RAK NYE, and World Government Summit. Collaborated with 10+ top-tier agencies (Al Jazeera, The Mob, 9Yards, Yum! Brands, etc.). Specialized in digital content. Supported video formatting and compositing on high-end post-production pipelines.

Promo & Campaign Producer at Weyyak (Zee Entertainment), Dubai

October 1, 2024 - October 15, 2025

Delivered 20+ promo campaigns across digital and TV with 100% on-time execution. Increased audience engagement by 30% through targeted storytelling adjustments. Designed visual identities for unsponsored programs, enhancing viewer recognition. Supported the team with technical troubleshooting and training on editing platforms.

Digital Video Producer at Al Ain News (IMI), Abu Dhabi

May 1, 2020 - October 15, 2025

Produced documentaries and reports for government and corporate clients across the UAE. Filmed and edited live events in all 7 Emirates under tight broadcast deadlines. Conducted visual research to align footage with scripts and storytelling goals. Ensured content met broadcast and brand standards for various platforms.

Content Inspector at On Board International, Dubai

November 1, 2018 - October 15, 2025

Reviewed and censored airline content for Saudia, Air Arabia, and Turkish Airlines. Reduced delivery time by 15% through workflow improvements. Ensured content compliance with cultural and regulatory guidelines. Contributed to content approval workflow and compliance processes.

Senior Promo Producer at Check Inn TV, Doha

November 1, 2015 - October 15, 2025

Produced promos and documentaries focused on the tourism and history sectors. Managed post-production, including scripting, editing, music, and audio mix. Delivered content aligned with broadcast standards and creative briefs. Enhanced brand storytelling across regional content.

Post-Production Manager (Promoted from Jr. Video Editor) at Style HD Video & Photography, Cairo

January 1, 2014 - October 15, 2025

Editing and post-production for events, documentaries, and commercial content. Built and trained a 5-member editing team, improving output consistency. Oversaw creative development and contributed to pacing and storytelling.