Growth Manager at SIKSA Agency

Led performance marketing initiatives for iGaming clients, developing and executing strategies to drive user acquisition, engagement, and revenue growth. Directed end-to-end customer journeys, optimizing onboarding, activation, and retention. Implemented VIP programs to boost loyalty and satisfaction. Implemented advanced tracking and attribution methodologies to measure ROI and player lifetime value. Managed multi-channel campaigns (PPC, SEM, display, affiliate marketing, programmatic) and tailored strategies to client objectives. Grew affiliate programs by cultivating key partners, expanding reach, and driving high-quality traffic. Negotiated commission structures to sustain growth while staying competitive. Focused on data-driven GTM execution and delivering measurable revenue impact. Built go-to-market strategies from product-market fit validation to channel development. Led cross-functional teams across design, product, and customer service.

Marketing Team Lead at FINVEO MN

Designed and executed paid search campaigns; increased website traffic and conversions. Led development and implementation of native advertising campaigns with Taboola and AdRoll. Conducted extensive market research to identify target audiences and develop effective ad strategies with continuous optimization based on KPIs. Implemented A/B testing and optimization to continually improve campaign performance. Provided analytics and insights to inform strategic decision-making and drive business growth. Monitored campaign performance using analytics tools and data-driven optimizations to improve campaign effectiveness and meet KPIs. Implemented and managed marketing automation platforms, increased lead generation, and improved customer engagement. Oversaw LinkedIn, social media, affiliate, and email marketing campaigns. Collaborated with cross-functional teams including design, product, and customer service.

Co-Founder / Project Manager at Simple Robotics

Successfully managed cross-functional project teams, including designers, engineers, and production staff, to deliver high-quality products. Coordinated with government agencies to prepare and secure incentives. Led development from concept to launch, including market research, product design, prototyping, testing, and production. Managed 3D printing processes for prototypes, ensuring designs met industry standards for functionality, reliability, and cost-effectiveness. Directed embedded systems software development, including requirement definition, coding, and testing. Managed and executed the company's e-commerce marketing strategy, overseeing paid search, social media, native and email marketing campaigns; collaborated with cross-functional teams in design, product, and customer service.

Growth Manager at SIKS Agency

Led performance marketing initiatives for iGaming clients, developing and executing strategies to drive user acquisition, engagement, and revenue growth. Directed the user journey and experience for iGaming clients, implementing tailored VIP programs to enhance loyalty and satisfaction, and deploying advanced tracking and attribution methodologies to measure ROI and player lifetime value. Managed multi-channel digital campaigns (PPC, SEM, display, affiliate, programmatic) and built scalable growth models. Negotiated commission structures and partnered with affiliates to drive high-quality traffic and sustainable growth.

Co-Founder / Project Manager at Simple Robotics

Co-founded and led Simple Robotics, coordinating a cross-functional team (designers, engineers, production staff) to deliver a high-quality product. Guided development from concept to launch through market research, product design, prototyping, testing, and production. Managed the 3D printing process for prototypes and ensured designs met industry standards for functionality, reliability, and cost-effectiveness. Directed embedded software development requirements, coding, and testing. Led the company’s e-commerce marketing strategy, overseeing paid search, social media, native and email marketing campaigns, and collaborating with cross-functional teams to ensure customer satisfaction.

Growth Manager at SIKSA Agency

Led performance marketing initiatives and optimized user acquisition, engagement, and revenue growth for iGaming clients; designed comprehensive strategies to improve engagement and retention; implemented tailored VIP programs; built multi-channel digital marketing campaigns including PPC, SEM, display advertising, affiliate marketing, and programmatic advertising.