Sinan Yigin

Led performance marketing initiatives for iGaming clients, developing and executing strategies to drive user acquisition, engagement, and revenue growth. Directed end-to-end customer journeys, optimizing onboarding, activation, and retention. Implemented VIP programs to boost loyalty and satisfaction. Implemented advanced tracking and attribution methodologies to measure ROI and player lifetime value. Managed multi-channel campaigns (PPC, SEM, display, affiliate marketing, programmatic) and tailored strategies to client objectives. Grew affiliate programs by cultivating key partners, expanding reach, and driving high-quality traffic. Negotiated commission structures to sustain growth while staying competitive. Focused on data-driven GTM execution and delivering measurable revenue impact. Built go-to-market strategies from product-market fit validation to channel development. Led cross-functional teams across design, product, and customer service.

Led performance marketing initiatives and optimized user acquisition, engagement, and revenue growth for iGaming clients; designed comprehensive strategies to improve engagement and retention; implemented tailored VIP programs; built multi-channel digital marketing campaigns including PPC, SEM, display advertising, affiliate marketing, and programmatic advertising.

Led performance marketing initiatives for iGaming clients, developing and executing strategies to drive user acquisition, engagement, and revenue growth. Directed the user journey and experience for iGaming clients, implementing tailored VIP programs to enhance loyalty and satisfaction, and deploying advanced tracking and attribution methodologies to measure ROI and player lifetime value. Managed multi-channel digital campaigns (PPC, SEM, display, affiliate, programmatic) and built scalable growth models. Negotiated commission structures and partnered with affiliates to drive high-quality traffic and sustainable growth.