I am a digital marketing professional with over six years of hands-on experience planning, executing, and optimizing online campaigns across social media, Google Ads, SEO, and content marketing. I thrive in fast-paced environments, coordinating with designers to deliver informative and visually appealing content while focusing on data-driven optimization to improve ROI. I earned a Bachelor's Degree in Sociology from Al-Azhar University in Cairo in 2022 and have completed multiple certificates in digital marketing, media buying, and analytics. I am passionate about staying current with industry trends and helping brands connect with their audiences through smart strategy and creative execution.

Somaya Alaa Roshdy

I am a digital marketing professional with over six years of hands-on experience planning, executing, and optimizing online campaigns across social media, Google Ads, SEO, and content marketing. I thrive in fast-paced environments, coordinating with designers to deliver informative and visually appealing content while focusing on data-driven optimization to improve ROI. I earned a Bachelor's Degree in Sociology from Al-Azhar University in Cairo in 2022 and have completed multiple certificates in digital marketing, media buying, and analytics. I am passionate about staying current with industry trends and helping brands connect with their audiences through smart strategy and creative execution.

Available to hire

I am a digital marketing professional with over six years of hands-on experience planning, executing, and optimizing online campaigns across social media, Google Ads, SEO, and content marketing. I thrive in fast-paced environments, coordinating with designers to deliver informative and visually appealing content while focusing on data-driven optimization to improve ROI.

I earned a Bachelor’s Degree in Sociology from Al-Azhar University in Cairo in 2022 and have completed multiple certificates in digital marketing, media buying, and analytics. I am passionate about staying current with industry trends and helping brands connect with their audiences through smart strategy and creative execution.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Social Media Specialist at Pro Shutter & Dowindo
June 1, 2024 - September 11, 2025
Manage all social media channels; create, implement, and manage social media strategy; define KPIs; measure campaign success; collaborate with designers to ensure content is informative and engaging; brainstorm ideas for campaigns.
Social Media Specialist at Pro Shutter & Dowindo
June 1, 2024 - September 11, 2025
Manage and optimize all social media channels; create and publish daily content; design materials for events; contribute to content strategy and creative campaigns; track and report on performance; coordinate with designers to ensure content quality.
YouTube Content Specialist at Digisay
May 1, 2024 - September 11, 2025
Create, improve and maintain YouTube content; develop a content strategy aligned with marketing targets; collaborate with design teams; optimize content for SEO; distribute content across online channels to increase traffic and engagement.
YouTube Content Specialist at Digisay
May 1, 2024 - September 11, 2025
Create, improve, and maintain YouTube content to achieve business goals; develop content strategy aligned with marketing targets; collaborate with design teams to plan content; optimize for SEO and distribute across channels.
Digital Marketing Manager at Adsela Marketing Solutions
March 1, 2023 - Present
Maintain and develop branding ads for clients; establish cooperation with enterprises and agencies; formulate advertising/marketing plans; ensure timely advertising and resolve client/agency issues; achieve branding advertising sales targets.
Digital Marketing Manager at Adsela Marketing Solutions
March 1, 2023 - Present
Mar 2023 – Present: Maintain branding ads, build client-agency relationships, formulate comprehensive marketing plans, and drive brand advertising revenue; ensure timely feedback across departments and meet targets.
Digital Marketing Manager at Adsela Marketing Solutions
February 1, 2023 - September 11, 2025
Maintain and develop branding ads; establish cooperation with enterprises and agencies; formulate advertising/marketing plans; assist in solving client/agency problems; ensure timely feedback and reporting; achieve branding advertising targets.
Marketing Manager at Adsela Marketing Solutions
February 1, 2023 - September 11, 2025
Oct 2022 – Feb 2023: Maintain and develop branding ads, establish cooperation with enterprises and agencies, formulate advertising/marketing plans, and support in solving client/agency problems; achieve branding advertising targets.
Digital Marketing Specialist at Keden International
October 1, 2022 - September 11, 2025
Manage digital marketing tools including social media channels (Facebook, Instagram, Twitter, Snapchat, TikTok), Google AdWords, and SEO. Plan and execute advertising campaigns, monitor and report performance, optimize campaigns, manage budgets, conduct keyword and demographic research, and collaborate with designers to produce informative content. Track KPIs and report monthly to optimize current and future plans.
Digital Marketing Manager at Keden International
October 1, 2022 - September 11, 2025
Manage digital marketing tools including social media, Google AdWords, and SEO; plan and execute advertising campaigns; monitor, report, and optimize performance; research keywords and demographics to improve targeting and ROI; collaborate with designers to ensure informative and appealing content.
Digital Marketing Specialist at Keden International
October 1, 2022 - September 11, 2025
Manage digital marketing tools across social media channels (Facebook, Instagram, Twitter, Snapchat, TikTok), Google Ads, and SEO. Plan and execute advertising campaigns, including setup, monitoring, reporting, analysis, optimization, budgeting, keyword and demographic research. Track and report on campaign performance to optimize current and future plans. Collaborate with designers to ensure informative and appealing content; develop ideas for creative campaigns; stay updated on trends and KPIs; measure ROI via backend tracking URLs.
Social Media Specialist at Pro Shutter & Dowindo
October 1, 2021 - September 11, 2025
Manage all social media channels; develop and publish creative content; implement social campaigns; track efficiency and report results to the marketing manager; maintain brand consistency across channels.
Social Media Specialist at Egyptian Business School
November 1, 2020 - September 11, 2025
Create and implement social media marketing plans; manage Facebook, Instagram, and LinkedIn; generate, edit, publish, and share daily content; create advertising campaigns; monitor data and prepare reports; collaborate with sales.
Social Media Specialist at Egyptian Business School
November 1, 2020 - September 11, 2025
Create and implement a social media marketing plan; manage all channels; generate, edit, and publish daily content; run ad campaigns and measure against goals; collaborate with sales and design teams; monitor data and reports.
Social Media Specialist at Travel Mall
October 1, 2020 - September 11, 2025
Build and execute social media strategy; manage channels; create high-quality content; create and optimize campaigns; develop new ideas for events and campaigns.
Social Media Specialist at Travel Mall
October 1, 2020 - September 11, 2025
Build and execute social media content strategy; create advertising campaigns across platforms; monitor performance with daily/weekly KPIs; collaborate with design teams to improve user experience.
Social Media Specialist at Travel Mall
October 1, 2020 - September 11, 2025
Build and execute social media strategy; manage all channels; create high-quality content; design events and campaigns; monitor performance and adjust strategies.
Marketing Specialist at Anwar Resale
April 1, 2019 - Present
Build monthly social media plans, manage and moderate all channels, and create daily content. Design materials for events and campaigns.
Marketing Specialist at Anwar Resale
April 1, 2019 - Present
Build monthly social media plans; manage and moderate all social media channels; create, publish, and optimize content; design marketing materials; coordinate with designers; measure and report on social media performance to improve engagement and ROI.
Marketing Specialist at Anwar Resale
April 1, 2019 - Present
Manage all social media marketing channels; create, publish, and analyze content; develop and implement social media strategy; monitor KPIs and coordinate with designers; build networks with media influencers for campaigns.

Education

Bachelor's Degree at Al-Azhar University
January 11, 2030 - January 1, 2022
Bachelor's Degree at Al-Azhar University, College of Humanities, Department of Sociology
January 11, 2030 - January 1, 2022
Bachelor's Degree in Sociology at Al-Azhar University
January 11, 2030 - January 1, 2022

Qualifications

Facebook Ads Advanced
January 11, 2030 - September 11, 2025
Media Buying Diploma
January 11, 2030 - September 11, 2025
Udacity Digital Marketing Diploma
January 11, 2030 - September 11, 2025
Presidents of Marketing
January 11, 2030 - September 11, 2025
Presidents of Marketing
January 11, 2030 - September 11, 2025
Social Media Marketing
January 11, 2030 - September 11, 2025
Facebook Ads Advanced
January 11, 2030 - September 11, 2025
Media Buying Diploma
January 11, 2030 - September 11, 2025
Facebook Ads Advanced
January 1, 2021 - September 11, 2025
Media Buying Diploma
September 1, 2022 - September 11, 2025
Udacity Digital Marketing Diploma
June 1, 2019 - September 11, 2025
Graphic Design (Photoshop – Illustrator)
December 1, 2019 - September 11, 2025
Presidents of Marketing
January 11, 2030 - September 11, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail