I am a passionate, results-driven designer, educator, and consultant with over 10 years of experience shaping the intersection of media, education, and business. I thrive on a hands-on approach, blending creativity with strategic thinking to deliver measurable impact. My journey started at Pakistan's leading English daily, where I helped steer the digital transition. Since then, I’ve collaborated with a wide range of industries as creator and mentor, from pioneering online media initiatives to partnering with top influencers. I am relentlessly focused on innovation and empowering others through design, education, and community building.…

Eefa Khalid

I am a passionate, results-driven designer, educator, and consultant with over 10 years of experience shaping the intersection of media, education, and business. I thrive on a hands-on approach, blending creativity with strategic thinking to deliver measurable impact. My journey started at Pakistan's leading English daily, where I helped steer the digital transition. Since then, I’ve collaborated with a wide range of industries as creator and mentor, from pioneering online media initiatives to partnering with top influencers. I am relentlessly focused on innovation and empowering others through design, education, and community building.…

Available to hire

I am a passionate, results-driven designer, educator, and consultant with over 10 years of experience shaping the intersection of media, education, and business. I thrive on a hands-on approach, blending creativity with strategic thinking to deliver measurable impact.

My journey started at Pakistan’s leading English daily, where I helped steer the digital transition. Since then, I’ve collaborated with a wide range of industries as creator and mentor, from pioneering online media initiatives to partnering with top influencers. I am relentlessly focused on innovation and empowering others through design, education, and community building.

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Skills

Experience Level

Language

English
Fluent
Urdu
Advanced
Hindi
Advanced

Work Experience

Adjunct Faculty – IVSAA at Indus Valley School of Art & Architecture (IVSAA)
June 30, 2022 - September 11, 2025
Designed and taught university-level courses on the History of Design and Visual Research; curated the Tehqeeq (Search) student exhibition exploring Karachi through design students; initiated and led a research project connecting 60+ students with Logo Archive to elevate discourse on Pakistan's visual heritage.
Adjunct Faculty – IVSAA at IVSAA
June 1, 2022 - September 11, 2025
Designed and taught university-level courses on critical design concepts, fostering creativity and critical thinking; empowered learners to approach design challenges with a strategic and innovative mindset, helping build a solid foundation for their future careers.
Adjunct Faculty – SZABIST at SZABIST
May 31, 2017 - September 11, 2025
Developed and delivered the History of Graphic Design curriculum; implemented innovative teaching strategies to enhance student engagement and learning; mentored students on design book projects.
Adjunct Faculty – SZABIST at SZABIST
May 1, 2017 - September 11, 2025
Developed and delivered History of Graphic Design curriculum, blending historical insights with practical design skills to engage students and enhance understanding of design evolution.
Adjunct Faculty – IVSAA at IVSAA
December 31, 2016 - September 11, 2025
Taught Design history and related coursework, contributing to curriculum and student mentorship.
Adjunct Faculty – IVSAA at IVSAA
December 1, 2016 - September 11, 2025
Designed and taught university-level courses on the History of Design and Visual Research for Design; curated and organized the Tehqeeq (Search) student exhibition, gaining praise for its ethnographic approach; initiated and led a research project connecting 60+ students with Logo Archive to elevate discourse on Pakistan's visual heritage.
Adjunct Faculty – SZABIST at SZABIST
May 31, 2016 - September 11, 2025
Developed and delivered History of Graphic Design curriculum; mentored students and fostered critical design thinking.
Adjunct Faculty – SZABIST at SZABIST
May 1, 2016 - September 11, 2025
Developed and delivered History of Graphic Design curriculum, blending historical insights with practical design skills; implemented innovative teaching strategies to ensure student engagement and effective learning; assessed and mentored students on design book projects.
Design & Business Consultant at Mudpie Studio
April 1, 2015 - Present
Hybrid consultant providing strategic design and business development support; orchestrated and executed events from concept to completion; developed PR campaigns and partnerships with influencers; crafted targeted marketing strategies that delivered measurable growth; led team development workshops to inspire creativity and collaboration.
Design & Business Consultant at Mudpie Studio
April 1, 2015 - Present
Hybrid role delivering strategic design and business growth support. I orchestrated events from concept to completion, developed PR campaigns and influencer partnerships to expand online presence, crafted targeted marketing strategies resulting in measurable growth, and led design consulting plus team development workshops to foster creativity and collaboration.
Design Manager | Production at Dawn.com
August 31, 2013 - September 11, 2025
One of the first designers in Dawn's newsroom during the transition to the online platform; integrated multimedia content to enhance storytelling; designed website templates; conducted interviews and photographed prominent figures; covered diverse photojournalism beats and managed the Entertainment & Lifestyle page.
Design Manager | Production at Dawn.com
August 1, 2013 - September 11, 2025
Key role as one of the first designers in the newsroom during the transition to Dawn’s online platform. Collaborated with editors, reporters, and non-design staff to bridge creative and editorial work. Pioneered multimedia storytelling by integrating audio, video, slideshows, photographs, and graphics; designed website templates; conducted interviews and photographed prominent figures; covered diverse beats from bomb blasts to culture; managed the Entertainment and Lifestyle pages to boost reader engagement.
Freelance Designer at Self-employed
January 1, 2008 - Present
Developed social media strategy and content for clients, including a Dubai-based actor, driving visibility and engagement across platforms. Managed a YouTube channel reviewing popular dramas and cinema with insightful commentary. Led brand identity work for Soul Sisters Pakistan and Sugarplum Bakery (Houston). Produced marketing materials for Liberty Books, Teachers Resource Center, and Sharmeen Obaid Chinoy. Also contributed entertainment content as a writer for Dawn.com.
Freelance Designer at Freelance
January 1, 2008 - Present
Provided Social Media Strategy & Content Creation for clients including a Dubai-based actor; managed a YouTube channel reviewing dramas and entertainment with insightful commentary; led Brand Identity development for diverse clients; produced marketing materials for major brands and events; contributed content writing for prominent publications.

Education

Bachelor's in Graphic Design at Indus Valley School of Art & Architecture
January 1, 2005 - January 1, 2008
Bachelor of Graphic Design at Indus Valley School of Art & Architecture
January 1, 2005 - January 1, 2008

Qualifications

Digital Journalism Workshop
January 11, 2030 - September 11, 2025
Theater Workshop (British Council & Goethe Institute)
January 11, 2030 - September 11, 2025
Mobile Photography Workshop (Gulf Photo Plus)
January 11, 2030 - September 11, 2025
Creative Karachi Festival (Exhibitor)
January 11, 2030 - September 11, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Other

Skills

Experience Level