Hands-on management of Google & Bing campaigns generating 27% of monthly online sales. Optimized $1.5M monthly paid search and YouTube budgets to meet ROAS/ROI goals. Revamped YouTube and programmatic lead-gen tactics. Delivered $120M in revenue and $22M in profit at 23% ROI; improved YoY sales by 76% and ROI by 11%; restructured search campaigns recovering from a $4.5M loss in 2021 to $0.8M profit in 2022.

Senior Marketing Manager at Digital Room LLC

January 1, 2022 - September 11, 2025

Holding company for 9 brands in online printing; drove profitable sales for PrintRunner.com and PrintPlace.com. Achievements included 114% YoY revenue for PrintRunner.com in 2020 vs 2019; ROI up to 75% in 2021; SEM leads up 21% in 2021 vs 2020; launched and optimized YouTube campaigns generating 4x leads vs Display.

Paid Search Manager at InterMedia Advertising

January 1, 2019 - September 11, 2025

Led paid search, display and YouTube campaigns for tourism and education clients; lowered education CPL by 50% while maintaining lead volume; travel leads grew 12% YoY; launched and optimized YouTube campaigns that generated 4x leads vs. Display.

Assistant Vice President, Online Marketing (promoted to Vice President) at PennyMac Loan Services

January 1, 2017 - September 11, 2025

Mortgage lender digital lead generation; stopped money-losing programs; started programmatic remarketing; produced $70M in funded loans; loan applications up 52%; saved $500K YoY; PPC conversions up 134% after A/B ad copy testing; negotiated terms with LendingTree, NerdWallet, iLeads and Zillow.

Director of Marketing at Nations Info Corporation

January 1, 2013 - September 11, 2025

Led online credit report market entry; researched competitors and data providers; estimated data element costs, CAC and LTV for a subscription-based site; contributed to website design and launched paid search campaigns for the new site.

Director, Vertical Management at LeadClick Media (a division of CoreLogic)

December 31, 2011 - September 11, 2025

Spearheaded marketing and sales initiatives for CoreLogic’s new B2C credit report product; grew order volume from 1K/month to 12K/month within five months; negotiated 27% lower pricing with main partner while maintaining traffic.

Director, Online Marketing at CreditReport.com/Experian

January 1, 2011 - September 11, 2025

Managed $18M annual paid search budget across multiple credit-product sites; lowered CPL and increased conversions via PPC copy and landing-page testing; analyzed LTV by price points and improved SEO orders; helped MSN home-page orders grow via display optimization.

Vice President, Online Search Marketing (promoted from Assistant VP Online Marketing) at Countrywide Financial

January 1, 2007 - September 11, 2025

Managed paid search for Sub-Prime Loans, Brand, and Online Deposits; conducted PPC agency search; grew annual PPC budget from $0.6M to $24M; expanded search lead volume 314% and funded loans 410%; increased PPC leads 400% while reducing costs 50% YoY.