Marzio Lopes Aguiar

Data Marketing Analyst at Fluency Academy (acquired Awari)

Use business intelligence to support strategic decision-making within the Social Intelligence team. Conduct predictive analyses and create trend visualizations to understand consumer behavior. Provide data-driven insights to optimize marketing performance, contributing to planning efforts aimed at enhancing marketing strategies. Implemented SEO strategies and managed CRM processes to increase traffic and sales efficiency. Created performance campaigns, developed content, and produced visual materials for digital marketing.

Performance Marketing Specialist at Pantelope

Manage and optimize paid media campaigns across Meta Ads, Google Ads, Microsoft Advertising and other digital platforms. Conduct keyword and audience research to maximize targeting efficiency and budget allocation. Track key metrics such as CTR, CPL, and ROAS, implementing A/B tests and creative experiments to improve performance. Prepare detailed performance reports with actionable recommendations for stakeholders.

Marketing Specialist at TheInterfaceList

Plan and execute marketing strategies combining paid media, content marketing, and CRM automation. Manage Meta Ads campaigns aligned with brand goals, ensuring consistent messaging and performance across channels. Collaborate with design, content, and product teams to create campaigns that connect creativity and data-driven insights.