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Marketing and communications specialist with deep experience in digital and content marketing. Strong familiarity with martech and adept at campaign strategy, execution and analysis. A creative problem-solver, I am passionate about data-driven marketing and design thinking.…

Cindy

Digital Marketer, Copywriter, Brand Strategist, +5

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Marketing and communications specialist with deep experience in digital and content marketing. Strong familiarity with martech and adept at campaign strategy, execution and analysis. A creative problem-solver, I am passionate about data-driven marketing and design thinking.…

Available to hire

Marketing and communications specialist with deep experience in digital and content marketing. Strong familiarity with martech and adept at campaign strategy, execution and analysis. A creative problem-solver, I am passionate about data-driven marketing and design thinking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Vice President, Digital Bank Brand and Engagement Strategy Lead at Citi Bank

January 31, 2024 - September 12, 2025

Led digital bank branding and engagement initiatives; guided brand strategy and cross-channel campaigns for retail, digital banking and business banking products. Managed a team of creatives and strategists to deliver integrated campaigns and drive new business leads.

Vice President, Brand & Digital Marketing Manager at UOB

February 1, 2024 - Present

Group-level governance of strategic communications and brand initiatives; oversight of online brand presence and digital marketing programs across regional markets.

Senior Account Manager at TBWA Singapore

March 31, 2014 - September 12, 2025

Account lead for Mastercard and related campaigns; managed a creative and strategy team to deliver integrated campaigns and drive client outcomes across financial services and retail channels.

Brand & Digital Marketing Manager at Inform Group Pte Ltd

December 31, 2014 - September 12, 2025

Led brand and digital marketing for agency clients; developed brand strategy and sales kits for client services; managed email automation and integrated campaigns.

Regional Marketing Executive at Discovery Networks Asia Pacific

July 31, 2015 - September 12, 2025

Curation and publishing of content and assets for APAC titles on digital channels; ensured alignment with global and regional brand strategies.

Senior Account Manager at Standard Chartered Bank

July 31, 2018 - September 12, 2025

Account lead for Mastercard, managing a team of creatives and strategists to launch integrated campaigns across regional retail, digital and business banking products; oversaw media planning and budget with emphasis on channel effectiveness.

Senior Account Manager at Citi Bank (APAC)

January 31, 2024 - September 12, 2025

Overseeing brand and engagement initiatives for digital banking products across APAC regions; collaborated with regional teams to optimize campaigns and measurement.