I am a dynamic and results-driven Digital Marketing Specialist with a strong foundation in Systems Engineering. My journey in the creative and digital marketing sectors allows me to bring unique insights to brand management and engagement strategies. I believe in fostering connections through innovative digital channels, ensuring that brands not only reach but resonate with their audiences. My expertise spans brand management, campaign execution, and graphic design, all of which I passionately apply to help businesses grow. Whether leading marketing campaigns for high-profile clients or collaborating with organizations to enhance brand visibility, I strive for excellence in every project. My keen eye for design and strategic thinking enables me to create impactful narratives that engage and inspire.

WILLARD PHIRI

I am a dynamic and results-driven Digital Marketing Specialist with a strong foundation in Systems Engineering. My journey in the creative and digital marketing sectors allows me to bring unique insights to brand management and engagement strategies. I believe in fostering connections through innovative digital channels, ensuring that brands not only reach but resonate with their audiences. My expertise spans brand management, campaign execution, and graphic design, all of which I passionately apply to help businesses grow. Whether leading marketing campaigns for high-profile clients or collaborating with organizations to enhance brand visibility, I strive for excellence in every project. My keen eye for design and strategic thinking enables me to create impactful narratives that engage and inspire.

Available to hire

I am a dynamic and results-driven Digital Marketing Specialist with a strong foundation in Systems Engineering. My journey in the creative and digital marketing sectors allows me to bring unique insights to brand management and engagement strategies. I believe in fostering connections through innovative digital channels, ensuring that brands not only reach but resonate with their audiences.

My expertise spans brand management, campaign execution, and graphic design, all of which I passionately apply to help businesses grow. Whether leading marketing campaigns for high-profile clients or collaborating with organizations to enhance brand visibility, I strive for excellence in every project. My keen eye for design and strategic thinking enables me to create impactful narratives that engage and inspire.

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Experience Level

Intermediate

Language

English
Fluent
Chichewa; Chewa; Nyanja
Advanced

Work Experience

Digital Marketing Specialist at Famous Brands SA & Wink Media ZM Limited
January 1, 2024 - Present
Developed and executed digital marketing strategies to increase brand visibility, engagement, and customer loyalty for multiple brands. Managed social media campaigns, including content creation and strategy, to enhance brand awareness.
Editor at Concrete Pastures US-African Diaspora Organization
January 1, 2022 - September 12, 2025
Oversaw video production and editing for content aimed at enhancing the US-African diaspora experience. Collaborated with various teams to develop multimedia content that resonated with diverse audiences.
Freelance Graphic Designer & Photographer at Famous Brands
January 1, 2024 - Present
Provided graphic design services, creating visuals for logos, advertisements, and packaging while managing professional photoshoots across various industries.
Editor at Concrete pertains US-African Diaspora Organization
January 1, 2020 - Present
Oversaw publication and editing for content aimed at informing the US-African diaspora audience. Collaborated with team members to deliver multimedia content and ensured alignment with organizational goals.
Editor at Concrete pastures US-African Diasporan Organization
January 1, 2020 - Present
Oversaw video production and editing aimed at engaging the US-African diasporan audience. Collaborated with team members to develop multimedia content, ensuring alignment with the organization's mission and goals.

Education

Bachelor of Science at Information and Communications University
June 1, 2021 - June 1, 2024
Bachelor of Science at Information and Communications University
June 1, 2021 - June 1, 2024
Bachelor of Science at INFORMATION AND COMMUNICATIONS UNIVERSITY
June 1, 2021 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services