Available to hire
I’m Rich De Sisto, a results-driven producer, editor, and content strategist who loves telling compelling stories through audio and video. I specialize in audience development, multi-channel content, and brand messaging that resonates with listeners and viewers.
I lead teams, coach aspiring talent, and build scalable production processes that boost engagement, growth, and ROI. From on-air campaigns to podcast launches, I focus on collaboration, storytelling, and sonic branding to make brands unforgettable.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Intermediate
Intermediate
Intermediate
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Intermediate
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Intermediate
Work Experience
Podcast Coach & Content Strategist at PodCoach (Audio & Video)
June 1, 2024 - PresentCoach clients on microphone and on camera; develop podcast content strategies to drive SEO and audience growth; conduct content audits; guide planning, recording, editing, publishing; apply storytelling and sonic branding to improve retention; optimize visibility across Apple Podcasts, Spotify, and YouTube; analyze performance metrics to deliver measurable ROI and sustained audience growth.
Podcast Producer (Audio & Video) at Philly Prime Podcast / In the Pocket Podcast
December 1, 2022 - PresentLead episodic development, research, and content creation for interview-based podcast series; manage recording, editing, and video presentation; create compelling visuals and promotional assets for social media distribution.
Digital Project Manager / Creator & Co-Host at Aircheck Podcast (Audio & Video)
January 1, 2019 - PresentOversee episodic development, scheduling, research, and interview planning; lead production from virtual recording to editing, sound mixing, and publishing; grew audience engagement by 75% through strategic promotional content; recognized by Forbes, All Access, Radio INK, and Inside Radio.
PD Assistant / On-Air Personality / Brand Manager / Assistant PD at Beasley Media Group
October 1, 2009 - May 1, 2025Spearheaded a full station rebrand with new music formatting and morning show launch; developed programming strategies that increased Nielsen ratings and audience engagement; created signature features, promotions, and partnerships; managed marketing and sales teams to align campaigns with audience growth goals; led station to Top 5 Nielsen ranking (P25-54) for five consecutive quarters.
Instructor & Mentor at CSB Media Center
February 1, 2005 - PresentDesigned and taught curriculum in studio operations, digital audio editing, and podcasting; taught 'The Art of the Tease' to capture attention that leads to conversions and retentions; coached students in live broadcasting, content curation, and media strategy; developed workshops that provide hands-on industry experience.
Brand Manager / Afternoon Drive Host at Townsquare Media
May 1, 2021 - October 1, 2021Integrated nationally syndicated personalities into local programming to enhance engagement; directed content, promotions, and digital strategy, increasing web and app audience; developed interactive afternoon drive show through music presentation and storytelling to strengthen brand presence.
Director of Programming / On-Air Personality at Atlantic Broadcasting
March 1, 2008 - July 1, 2009Led a team of 25 across three stations, refining workflows and increasing Arbitron diary ratings; created engaging music programming, benchmarks, and promotions; boosted WMGM’s Arbitron ratings to #1 Men 25-54 in 2008; developed and hosted 'Overtime', a weekly live Q&A with Eagles players, engaging fans in real-time.
Production Director / On-Air Personality at CBS Radio
February 1, 1998 - February 1, 2008Produced award-winning audio campaigns and compelling copy for radio ads; created major campaigns via storytelling and production including MLB All-Star Game ads (A.I.R. Award winner); served as Philadelphia Eagles Radio flagship voiceover coach for endorsements; produced 'Millennium Park' virtual concert recognized by the Pennsylvania Association of Broadcasting.
Education
Associate Degree in Communications at Mercer County Community College
January 11, 2030 - February 17, 2026Certificate in Radio & Television Broadcasting at Center for Broadcast Training
January 11, 2030 - February 17, 2026Qualifications
Certificate in Radio & Television Broadcasting
January 11, 2030 - February 17, 2026Industry Experience
Media & Entertainment, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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