Michele Valentinuz

Specialized in creating lead-generation funnels and digital marketing strategies to improve clients' online performance. Conducted target-audience analysis, funnel design, and content/online ads integration to attract new customers and increase loyalty.

Coordinated marketing operations across 5 e-commerce platforms and 3 Amazon seller accounts in parallel, each with its own budget, timeline, and stakeholders. Designed and implemented a Notion-based task/project management system with dedicated status stages to control deadlines and priorities from intake to closure. Standardized templates and workflows across brands so specialists can execute independently while maintaining process consistency. Introduced product-level performance analysis for Amazon and Meta (TACOS), eliminating loss-making campaigns/products. Reduced ad spend by €30,000 (July–December 2021) while holding sales volume flat versus H1, and improved TACOS from 22% to 16% in 2022 through real-time budget monitoring and recurring KPI reporting. Drove organic growth using a structured SEO methodology (quadrupled organic traffic in four months on a pilot site), and built B2B lead generation funnels with strong conversion on qualified segmented leads.

Led the digital marketing strategy for five corporate e-commerce platforms and three Amazon seller accounts. Implemented SEO strategies that doubled organic traffic within five months and improved the average SERP position by 10 points (26 to 16). Monitored and balanced advertising investments, reducing costs while increasing profit margins. Achieved a TACOS reduction in 2022 from 22% to 16%. Designed multichannel promotion routines (content marketing, social media, email marketing, influencer marketing) and created structured lead-generation frameworks delivering high-quality leads to the sales force with a 45% closing rate. Introduced Notion-based project management to improve team efficiency and resource integration.