Available to hire
Project management and digital marketing professional with 15+ years of experience coordinating multi-workstream operations across B2B and B2C environments. I focus on building structured tracking systems (priorities, deadlines, stakeholder visibility) so teams can execute independently and deliver on time.
I manage performance marketing and KPI reporting end-to-end—budgets, optimization, and ROI—having reduced ad spend by €30,000 while keeping sales volume stable and improving TACOS from 22% to 16% through real-time monitoring.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
French
Beginner
Italian
Fluent
Work Experience
Freelance Consultant at Self-employed / Freelance
December 31, 2021 - September 24, 2025Specialized in creating lead-generation funnels and digital marketing strategies to improve clients' online performance. Conducted target-audience analysis, funnel design, and content/online ads integration to attract new customers and increase loyalty.
Digital Marketing Manager / Project Management & Process Coordination at Wimex S.r.l.
January 1, 2021 - PresentCoordinated marketing operations across 5 e-commerce platforms and 3 Amazon seller accounts in parallel, each with its own budget, timeline, and stakeholders. Designed and implemented a Notion-based task/project management system with dedicated status stages to control deadlines and priorities from intake to closure. Standardized templates and workflows across brands so specialists can execute independently while maintaining process consistency. Introduced product-level performance analysis for Amazon and Meta (TACOS), eliminating loss-making campaigns/products. Reduced ad spend by €30,000 (July–December 2021) while holding sales volume flat versus H1, and improved TACOS from 22% to 16% in 2022 through real-time budget monitoring and recurring KPI reporting. Drove organic growth using a structured SEO methodology (quadrupled organic traffic in four months on a pilot site), and built B2B lead generation funnels with strong conversion on qualified segmented leads.
Digital Marketing Manager at WIMEX S.R.L.
January 1, 2021 - PresentLed the digital marketing strategy for five corporate e-commerce platforms and three Amazon seller accounts. Implemented SEO strategies that doubled organic traffic within five months and improved the average SERP position by 10 points (26 to 16). Monitored and balanced advertising investments, reducing costs while increasing profit margins. Achieved a TACOS reduction in 2022 from 22% to 16%. Designed multichannel promotion routines (content marketing, social media, email marketing, influencer marketing) and created structured lead-generation frameworks delivering high-quality leads to the sales force with a 45% closing rate. Introduced Notion-based project management to improve team efficiency and resource integration.
Freelance Consultant at Freelance
January 1, 2021 - September 14, 2025Specialized in creating lead-generation funnels and digital marketing strategies to improve clients' online commercial performance. Target audience analysis to identify pain points, funnel design to optimize conversions, and integration of content and online ads to attract customers and increase loyalty.
Digital Marketing Manager at WIMEX S.R.L.
January 1, 2021 - PresentLeading the digital marketing strategy for five corporate e-commerce platforms and three Amazon seller accounts. Implemented SEO strategies that doubled organic traffic within five months and improved the average SERP position from 26 to 16. Monitored and balanced advertising investments, achieving a 6-point reduction in TACOS in 2022 (22% to 16%). Designed multichannel promotion routines including content marketing, social media, email marketing, and influencer marketing. Created structured lead-generation frameworks based on customer analysis, delivering high-quality leads to the sales force with a 45% close rate. Introduced Notion for project and task management, boosting team efficiency and enabling resource integration.
Freelance Consultant at Self-employed / Various Clients
January 1, 2021 - September 14, 2025Created lead-generation funnels, defined target audiences, and developed value propositions. Managed online advertising campaigns to attract new customers and increase loyalty. Focused on funnel design, cost-per-lead optimization, and considering LTV.
Digital Marketing Manager at WIMEX S.R.L.
January 1, 2021 - PresentLeading the digital marketing strategy for five corporate e-commerce platforms and three Amazon seller accounts. Implemented SEO strategies that doubled organic traffic within five months and improved the average SERP position by 10 points (from 26 to 16). Balanced advertising investments to reduce costs while increasing profit margins; TACOS reduced from 22% to 16% in 2022. Designed multichannel promotion routines (content marketing, social media, email marketing, influencer marketing). Built structured lead-generation frameworks based on customer analysis, providing high-quality leads to sales with a 45% close rate. Introduced Notion for project and task management, boosting team efficiency and resource integration.
Freelance Consultant at Self-employed / Freelance
January 1, 2021 - September 12, 2025Specialized in lead-generation funnels and digital marketing strategies to improve clients' online performance. Conducted target-audience analysis, funnel design, and content/online ads integration to attract customers and foster loyalty.
Digital Marketing Manager at WIMEX S.R.L.
January 1, 2021 - PresentLeading the digital marketing strategy for five corporate e-commerce platforms and three Amazon seller accounts. Implemented SEO strategies that doubled organic traffic within five months and improved the average SERP position by 10 points. Reduced TACOS in 2022 from 22% to 16%. Designed multichannel communication routines and created structured lead-generation frameworks with a 45% success rate in closing new contracts. Introduced Notion-based project management to improve team efficiency.
Freelance Consultant at Self-employed (Udine, Italy)
January 1, 2021 - September 12, 2025Specialized in creating lead-generation funnels and digital marketing strategies to improve clients' online performance; conducted target-audience analysis, funnel design, and integrated content and online ads to attract customers and increase loyalty.
Digital Marketing Manager at WIMEX S.R.L.
January 1, 2021 - PresentLead digital marketing strategy for five corporate e-commerce platforms and three Amazon seller accounts; implemented SEO strategies doubling organic traffic and improving SERP position; optimized ad investments reducing TACOS from 22% to 16% in 2022; designed multichannel promotion routines (content, social, email, influencer marketing); built lead-generation frameworks with 45% sales-close rate; introduced Notion-based project management to boost team efficiency.
Freelance Consultant at Freelance
January 1, 2021 - September 12, 2025Specialized in creating lead-generation funnels and digital marketing strategies to improve clients' online performance. Conducted target-audience analysis to define pain points and value propositions, designed and optimized funnels, and managed content and online ad campaigns to attract new customers and increase loyalty.
Digital Marketing Manager at WIMEX S.R.L.
January 1, 2021 - PresentLed digital marketing strategy for five corporate e-commerce platforms and three Amazon seller accounts. Implemented SEO strategies that doubled organic traffic within five months and improved average SERP position by 10 points. Balanced advertising investments to reduce costs while increasing profit margins, achieving a TACOS reduction from 22% to 16% in 2022. Designed multichannel routines (content marketing, social media, email marketing, influencer marketing) and created structured lead-generation frameworks with a 45% close-rate for new contracts. Introduced Notion-based project management to improve team efficiency and resource integration.
Content and Web Marketing Manager at Quantility SRL
December 31, 2017 - September 24, 2025Co-founded Quantility SRL; managed digital projects and content development. Developed internal processes for project management, coordinated and trained a team of 5-6 people, and focused on content marketing, social media, and advertising.
Freelance Consultant at Udine, Italy
January 1, 2017 - January 1, 2021Provided targeted digital marketing strategies and lead-generation funnels for diverse clients, with emphasis on audience definition, value propositions, and cost-effective campaign design. Defined buyer personas, mapped customer journeys, and built funnels that balanced cost-per-lead with lifetime value. Integrated content and online advertising to attract new customers and nurture loyalty, delivering measurable improvements in acquisition and conversion rates.
Content and Web Marketing Manager at Quantility SRL
January 1, 2017 - September 14, 2025Co-founder; managed digital projects and content development; built internal processes for project management; led a team of 5-6; focused on content marketing, social media, and advertising.
Content and Web Marketing Manager at Quantility SRL
January 1, 2017 - September 14, 2025Co-founded Quantility SRL and managed digital projects and content development. Developed internal project-management processes and trained a team of 5-6. Focused on content marketing, social media, and advertising.
Content and Web Marketing Manager at Quantility SRL
January 1, 2017 - September 12, 2025Co-founder responsible for managing digital projects and content development. Built internal processes for project management, coordinated a team of 5-6 people, and focused on content marketing, social media, and advertising skills.
Content and Web Marketing Manager at Quantility SRL
January 1, 2017 - September 12, 2025Co-founded Quantility Srl; managed digital projects and content development; established internal project-management processes and trained a team of 5-6; focused on content marketing, social media, and advertising skills.
Content and Web Marketing Manager at Quantility Srl
January 1, 2017 - September 12, 2025Co-founded Quantility Srl; managed digital projects and content development, established internal project-management processes, and trained a team of 5-6 people. Focused on developing content marketing, social media, and advertising skills.
Senior Consultant and Communication Manager at PDFOR SRL
December 31, 2012 - September 24, 2025Provided consultancy on organizational analysis and project management; taught at several institutions, including IDI Foundation in Milan, CESM in Latina, PST-BIC in Livorno, Pd for in Bologna, and ALMA Graduate School in Bologna (now BBS).
Co-founder, Content and Web Marketing Manager at Quantility S.r.l.
January 1, 2012 - January 1, 2017Developed end-to-end internal project management processes from analysis through final delivery. Coordinated and trained a team of 5–6 people across content marketing, social media, and advertising. Managed client relationships directly on complex digital projects.
Content and Web Marketing Manager at Quantility Srl
January 1, 2012 - January 1, 2017Co-founded Quantility Srl and managed digital projects, content development, and internal processes for project management; led content marketing, social media, and advertising initiatives across multiple channels. Standardized processes to improve efficiency, quality, and knowledge sharing while maintaining client satisfaction and timely delivery.
Senior Consultant and Communication Manager at PDFOR SRL
January 1, 2012 - September 14, 2025Provided organizational analysis and project management consultancy. Taught at multiple institutions including IDI Foundation, CESM, PST-BIC, Pd For in Bologna, and ALMA Graduate School (now BBS).
Senior Consultant and Communication Manager at PDFOR SRL
January 1, 2012 - September 14, 2025Provided consultancy on organizational analysis and project management for Pd For Srl; taught at IDI Foundation (Milan), CESM (Latina), PST-BIC (Livorno), Pd For in Bologna, and ALMA Graduate School (Bologna).
Senior Consultant and Communication Manager at PdFor SRL
January 1, 2012 - September 12, 2025Provided consultancy on organizational analysis and project management. Taught at multiple institutions, including IDI Foundation in Milan, CESM in Latina, PST-BIC in Livorno, Pd For in Bologna, and ALMA Graduate School in Bologna (now BBS).
Senior Consultant and Communication Manager at PdFor SRL
January 1, 2012 - September 12, 2025Provided consultancy on organizational analysis and project management; taught at multiple institutions including IDI Foundation, CESM, PST-BIC, Pd For Bologna, and ALMA Graduate School.
Senior Consultant and Communication Manager at Pd For SRL
January 1, 2012 - September 12, 2025Provided consultancy on organizational analysis and project management. Taught at multiple institutions (IDI Foundation, CESM, PST-BIC, Pd For, ALMA Graduate School).
Senior Consultant and Communication Manager at Pd For S.r.l.
January 1, 2008 - January 1, 2012Provided consulting in organizational analysis, change-related process design, and project management. Delivered training at institutions including IDI Foundation (Milan), CESM (Latina), PST-BIC (Livorno), and ALMA Graduate School (Bologna, now BBS).
Senior Consultant and Communication Manager at PdFor Srl
January 1, 2008 - January 1, 2012Provided organizational analysis and project-management consultancy; delivered training and education programs at multiple institutions (IDI Foundation, CESM, PST-BIC, PdFor Bologna, ALMA). Advised on communication strategies and stakeholder engagement, supporting PdFor Srl's growth and knowledge transfer.
Education
GMP General Management Programme at Alma Graduate School (now BBS) – Bologna
January 1, 2009 - January 1, 2009Bachelor's Degree in Education Sciences at Università degli Studi di Padova (Italy)
January 1, 2000 - January 1, 2000ERASMUS Programme at Université Jean Monnet of Saint-Étienne (France)
January 1, 1996 - January 1, 1996GMP General Management Programme at Alma Graduate School (now BBS), Bologna
January 11, 2030 - January 1, 2009Bachelor's Degree in Education Sciences at Università degli Studi di Padova, Italy
January 1, 2000 - January 1, 2000ERASMUS Programme at Université Jean Monnet of Saint-Étienne, France
January 1, 1996 - January 1, 1996General Management Programme at Alma Graduate School (now BBS)
January 1, 2009 - September 12, 2025Bachelor's Degree in Education Sciences at Università degli Studi di Padova
January 1, 2000 - September 12, 2025ERASMUS Programme at Université Jean Monnet of Saint-Étienne
January 1, 1996 - September 12, 2025General Management Programme at Alma Graduate School (now BBS)
January 1, 2009 - September 14, 2025Bachelor's Degree in Education Sciences at Università degli Studi di Padova (Italy)
January 1, 2000 - September 14, 2025ERASMUS Programme at Université Jean Monnet of Saint-Étienne (France)
January 1, 1996 - September 14, 2025GMP General Management Programme at Alma Graduate School (now BBS) – Bologna
January 1, 2009 - January 1, 2009Bachelor's Degree in Education Sciences at Università degli Studi di Padova (Italy)
January 1, 2000 - January 1, 2000ERASMUS Programme at Université Jean Monnet of Saint-Étienne (France)
January 1, 1996 - January 1, 1996GMP General Management Programme at Alma Graduate School (now BBS) – Bologna
January 1, 2009 - December 31, 2009Bachelor's Degree in Education Sciences at Università degli Studi di Padova (Italy)
January 1, 2000 - December 31, 2000ERASMUS Programme at Université Jean Monnet of Saint-Étienne (France)
January 1, 1996 - September 24, 2025General Management Program at Alma Graduate School – Bologna (BBS)
January 1, 2009 - January 1, 2009Bachelor's Degree in Education Sciences at Università degli Studi di Padova
January 1, 2000 - January 1, 2000ERASMUS Programme at Université Jean Monnet of Saint-Étienne
January 1, 1996 - January 1, 1996General Management Program at Alma Graduate School (now BBS)
January 1, 2009 - January 1, 2009Bachelor's Degree in Education Sciences at Università degli Studi di Padova
January 1, 2000 - January 1, 2000Erasmus Programme at Université Jean Monnet, Saint-Étienne
January 1, 1996 - January 1, 1996Qualifications
Become an Implementation Machine
January 1, 2021 - September 12, 2025SEO Sprint
January 1, 2019 - September 12, 2025Fletcher Method
January 1, 2018 - September 12, 2025Choose Your Market
January 1, 2018 - September 12, 2025SEO Sprint
January 1, 2019 - September 12, 2025Fletcher Method
January 1, 2018 - September 12, 2025Choose Your Market
January 1, 2018 - September 12, 2025Become an Implementation Machine
January 1, 2021 - September 12, 2025Become an Implementation Machine
January 1, 2021 - September 12, 2025SEO Sprint
January 1, 2019 - September 12, 2025Fletcher Method
January 1, 2018 - September 12, 2025Choose Your Market
January 1, 2018 - September 12, 2025Become an Implementation Machine
January 1, 2021 - September 14, 2025SEO Sprint
January 1, 2019 - September 14, 2025Fletcher Method
January 1, 2018 - September 14, 2025Choose Your Market
January 1, 2018 - September 14, 2025GMP General Management Programme
January 1, 2009 - January 1, 2009Become an Implementation Machine
January 1, 2021 - January 26, 2026SEO Sprint
January 1, 2019 - January 26, 2026Fletcher Method
January 1, 2018 - January 26, 2026Choose Your Market
January 1, 2018 - January 26, 2026Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education, Consumer Goods, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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