GUILHERME MARQUES ACUNA

Available to hire

Language

English
Fluent
Spanish; Castilian
Advanced
Italian
Beginner

Work Experience

Head of Marketing at Brasil Design Award
January 1, 2022 - October 14, 2025
Directed communication, branding, and media strategy; created visual identity, tone of voice, and digital presence; managed agencies, media, and event programming; boosted media reach by 70% and social growth by 50%.
Marketing Leader at Fábrica de Criatividade
January 1, 2022 - Present
Led communication & design teams, delivering 40+ integrated campaigns; increased lead generation by 35% via digital platforms (landing pages, e-commerce, institutional sites); designed and facilitated creative workshops for top corporate clients; managed brand activations on social media and events, achieving high engagement; built performance dashboards with KPI-driven insights.
Head of Marketing at Brasil Design Award
January 1, 2022 - October 14, 2025
Directed communication, branding, and media strategy. Created visual identity, tone of voice, and digital presence. Managed agencies, media, and event programming. Boosted media reach by 70% and social growth by 50%.
Marketing Leader at Fábrica de Criatividade
January 1, 2022 - Present
Led communication and design teams, delivering 40+ integrated campaigns. Increased lead generation by 35% via digital platforms (landing pages, e-commerce, institutional sites). Designed and facilitated creative workshops for top corporate clients. Managed brand activations on social media and events, achieving high engagement. Built performance dashboards with KPI-driven insights.
Head of Marketing at Brasil Design Award
January 1, 2022 - October 14, 2025
Directed communication, branding, and media strategy. Created visual identity, tone of voice, and digital presence. Managed agencies, media, and event programming. Boosted media reach by 70% and social growth by 50%.
Marketing Leader at Fábrica de Criatividade
January 1, 2022 - Present
Led communication & design teams, delivering 40+ integrated campaigns. Increased lead generation by 35% via digital platforms (landing pages, e-commerce, institutional sites). Designed and facilitated creative workshops for top corporate clients. Managed brand activations on social media and events, achieving high engagement. Built performance dashboards with KPI-driven insights.
Marketing Leader at Fábrica de Criatividade
January 1, 2022 - Present
Responsible for sell-in and sell-out, CRM, ROI, and identifying new products; managed negotiations with clients and suppliers nationally and internationally; directed the in-house communication agency, handling B2C/B2B relationships and creative project development.
Head of Marketing at Brasil Design Award
January 1, 2022 - September 23, 2025
Led the communication and design teams, managing campaigns, creative development, and reporting; designed training sessions, workshops, landing pages, institutional websites, and e-commerce platforms; oversaw social media activations and organized events.
Marketing Leader at Fábrica de Criatividade
January 1, 2022 - Present
Responsible for sell-in and sell-out, CRM, ROI, and identifying new products; managed negotiations with clients and suppliers, nationally and internationally; directed the in-house communication agency, handling B2C/B2B relationships and creative project development.
Head of Marketing at Brasil Design Award
January 1, 2022 - September 23, 2025
Led the communication and design teams, managing campaigns, creative development, and reporting; designed training sessions, workshops, landing pages, institutional websites, and e-commerce platforms; oversaw social media activations and organized events.
Marketing Coordinator at FGX
January 1, 2018 - October 14, 2025
Managed B2B/B2C communication, CRM, and sell-in/sell-out strategies in LATAM; Negotiated with national & international stakeholders; Directed in-house creative agency, delivering ROI-driven campaigns.
Marketing Coordinator at FGX
January 1, 2018 - October 14, 2025
Managed B2B/B2C communication, CRM, and sell-in/sell-out strategies in LATAM. Negotiated with national & international stakeholders. Directed in-house creative agency, delivering ROI-driven campaigns.
Marketing Coordinator at FGX
January 1, 2018 - October 14, 2025
Managed B2B/B2C communication, CRM, and sell-in/sell-out strategies in LATAM. Negotiated with national & international stakeholders. Directed in-house creative agency, delivering ROI-driven campaigns.
Marketing Coordinator at FGX
January 1, 2018 - September 23, 2025
Managed corporate communication and social media; conducted data analysis (Google Analytics), performance monitoring, and content creation for social media and corporate websites; supervised press relations and events.
Marketing Coordinator at FGX
January 1, 2018 - September 23, 2025
Managed corporate communication and social media; conducted data analysis (Google Analytics), performance monitoring, and content creation for social media and corporate websites; supervised press relations and events.
Communication Specialist at TomTom
January 1, 2017 - October 14, 2025
Managed corporate communication & social media in Brazil; Increased website traffic by 25% using analytics-driven actions; Coordinated press relations and corporate events.
Communication Specialist at TomTom
January 1, 2017 - October 14, 2025
Managed corporate communication & social media in Brazil. Increased website traffic by 25% using analytics-driven actions. Coordinated press relations and corporate events.
Communication Specialist at TomTom
January 1, 2017 - October 14, 2025
Managed corporate communication & social media in Brazil. Increased website traffic by 25% using analytics-driven actions. Coordinated press relations and corporate events.
Communication Specialist at TomTom
January 1, 2017 - September 23, 2025
Produced the largest itinerant IT event in Latin America (Caravana Siga Bem); planned schedules, managed suppliers, and led teams during pre-production and execution; delivered post-event reports and presented results.
Communication Specialist at TomTom
January 1, 2017 - September 23, 2025
Produced the largest itinerant IT event in Latin America (Caravana Siga Bem); planned schedules, managed suppliers, and led teams during pre-production and execution; delivered post-event reports and presented results.
Event Producer at COBRAM
January 1, 2016 - October 14, 2025
Produced Caravana Siga Bem, the largest itinerant event in LATAM; Managed schedules, suppliers, and execution teams.
Event Producer at COBRAM
January 1, 2016 - October 14, 2025
Produced Caravana Siga Bem, the largest itinerant event in LATAM. Managed schedules, suppliers, and execution teams.
Event Producer at COBRAM
January 1, 2016 - October 14, 2025
Produced Caravana Siga Bem, the largest itinerant event in LATAM. Managed schedules, suppliers, and execution teams.
Event Producer at Cobram
January 1, 2016 - September 23, 2025
Managed accounts for Red Bull, Diageo, Mars, and Colgate, including BTL materials and events like Formula 1 and Stock Car.
Event Producer at Cobram
January 1, 2016 - September 23, 2025
Managed accounts for Red Bull, Diageo, Mars, and Colgate, including BTL materials and special events like Formula 1 and Stock Car.
Account Manager at Art Contrast
January 1, 2014 - October 14, 2025
Managed key accounts (Red Bull, Diageo, Mars, Colgate); Delivered BTL campaigns & special events (Formula 1, Stock Car).
Account Manager at Art Contrast
January 1, 2014 - October 14, 2025
Managed key accounts (Red Bull, Diageo, Mars, Colgate). Delivered BTL campaigns & special events (Formula 1, Stock Car).
Account Manager at Art Contrast
January 1, 2014 - October 14, 2025
Managed key accounts (Red Bull, Diageo, Mars, Colgate). Delivered BTL campaigns & special events (Formula 1, Stock Car).
Account Manager at Art Contrast
January 1, 2014 - September 23, 2025
Account management for key clients and campaign execution.
Account Manager at Art Contrast
January 1, 2014 - September 23, 2025
Managed client accounts; contributed to communications and design projects.

Education

Bachelor's Degree in Advertising and Marketing at Mackenzie Presbyterian University
January 1, 2009 - January 1, 2013
Postgraduate Certificate in Digital Marketing (Specialization: Innovation Management, Political Marketing) at University of Illinois
January 1, 2015 - January 1, 2017
Bachelor's Degree in Advertising and Marketing at MACKENZIE PRESBYTERIAN UNIVERSITY
January 1, 2009 - January 1, 2013
Postgraduate Certificate in Digital Marketing at UNIVERSITY OF ILLINOIS
January 1, 2015 - January 1, 2017
Bachelor’s Degree in Advertising & Marketing at Mackenzie Presbyterian University
January 1, 2009 - January 1, 2013
Postgraduate Certificate in Digital Marketing at University of Illinois (Online)
January 1, 2015 - January 1, 2017
Digital Marketing Strategy at University of Edinburgh
January 1, 2025 - October 14, 2025
Digital Marketing Strategy at University of Edinburgh
January 1, 2025 - October 14, 2025
Postgraduate Certificate in Digital Marketing at University of Illinois
January 1, 2015 - January 1, 2017
Bachelor’s Degree in Advertising & Marketing at Mackenzie Presbyterian University
January 1, 2009 - January 1, 2013
Digital Marketing Strategy at University of Edinburgh
January 11, 2030 - January 1, 2025
Postgraduate Certificate in Digital Marketing at University of Illinois (Online)
January 1, 2015 - January 1, 2017
Bachelor’s Degree in Advertising & Marketing at Mackenzie Presbyterian University
January 1, 2009 - January 1, 2013

Qualifications

Brasil Design Award - Responsible for Communication and Marketing
January 11, 2030 - September 23, 2025
Postgraduate Certificate in Digital Marketing - Specialization
January 1, 2015 - January 1, 2017
Bachelor's Degree in Advertising and Marketing
January 1, 2009 - January 1, 2013

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail