I'm Georgi, a copywriter and creative marketing professional who thrives on turning ideas into high-impact, multi-channel campaigns. I specialise in full-funnel content, storytelling, and building brands that connect with audiences in the UK, US, Canada, and Australia. I love collaborating with designers, developers, and marketers to deliver on-brand output that drives engagement and growth. From leading creative teams to launching new brands and driving revenue, I excel in fast-paced, cross-functional environments. My approach blends strategy with hands-on execution across content, social media, and campaigns, always aiming for measurable impact and strong collaboration across departments.

Georgi Sanikidze

I'm Georgi, a copywriter and creative marketing professional who thrives on turning ideas into high-impact, multi-channel campaigns. I specialise in full-funnel content, storytelling, and building brands that connect with audiences in the UK, US, Canada, and Australia. I love collaborating with designers, developers, and marketers to deliver on-brand output that drives engagement and growth. From leading creative teams to launching new brands and driving revenue, I excel in fast-paced, cross-functional environments. My approach blends strategy with hands-on execution across content, social media, and campaigns, always aiming for measurable impact and strong collaboration across departments.

Available to hire

I’m Georgi, a copywriter and creative marketing professional who thrives on turning ideas into high-impact, multi-channel campaigns. I specialise in full-funnel content, storytelling, and building brands that connect with audiences in the UK, US, Canada, and Australia. I love collaborating with designers, developers, and marketers to deliver on-brand output that drives engagement and growth.

From leading creative teams to launching new brands and driving revenue, I excel in fast-paced, cross-functional environments. My approach blends strategy with hands-on execution across content, social media, and campaigns, always aiming for measurable impact and strong collaboration across departments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

English
Fluent
Georgian
Fluent

Work Experience

Senior Copywriter and Creative Team Lead at Megobari
November 1, 2023 - September 12, 2025
Led copy and content strategy for 7+ successful DTC brands across skincare, tech, and lifestyle industries. Created full-funnel content (websites, landing pages, email flows, packaging, social ads, blog content). Launched new brands from concept to market, generating several six-figure revenues within months. Managed a cross-functional creative team (designers, email marketers, social media leads) to ensure high-quality, on-brand output. Wrote SEO-optimized blogs and long-form articles, targeting English-speaking markets to boost engagement, sales, and brand loyalty across the UK, Australia, and the USA. Promoted from Copywriter to Senior Copywriter, then Creative Team Lead due to performance.
Senior Copywriter and Creative Team Lead at Megobari
November 1, 2023 - September 12, 2025
Led copywriting and content strategy for 7+ successful DTC brands across skincare, tech, and lifestyle industries. Wrote full-funnel content for websites, landing pages, email flows, packaging, social ads, and blog content. Helped launch new brands from concept to market, generating six-figure revenues within months. Managed creative team of designers, email marketers, social media leads, ensuring high-quality, on-brand output. Wrote SEO-optimized blog content to improve site visibility and search rankings. Created and directed content aimed at English-speaking markets, increasing engagement, sales and brand loyalty across the UK, Australia, and USA. Promoted twice, from Copywriter to Senior Copywriter, and later to Creative Team Lead.
Social Media Account Manager at Flame Digital Ltd
April 1, 2022 - September 12, 2025
Managed multiple client social media accounts across Instagram, Facebook, and LinkedIn. Created ad copy and content calendars, ran weekly performance reports, and contributed to client growth and engagement.
Social Media Account Manager at Flame Digital Ltd
April 1, 2022 - September 12, 2025
Managed multiple client social media accounts across Instagram, Facebook, and LinkedIn. Created ad copy and content calendars, ran paid campaigns, and analyzed weekly performance reports.
Copywriter and Content Creator at POD Agency
March 1, 2021 - September 12, 2025
Crafted copy for websites, ads, landing pages, posts, and lead funnels across multiple in-house brands. Planned and launched marketing campaigns across the UK, EU, and Australia. Supported a global brand launch that generated $500K in revenue in its first few months. Worked with designers, developers, and executives to align creative output with business goals. Trained new staff and contributed to internal systems (e.g., Shopify, PayPal, warehousing tech) to establish workflows and rules.
Customer Service Manager at POD Agency
March 1, 2021 - September 12, 2025
Led a newly formed Customer Service department focused on high satisfaction and retention. Hired, trained staff, and improved team workflow. Coordinated with customer support and marketing to align tone and messaging. Managed over 100 tickets daily in Georgia and resolved numerous customer issues across different countries.
Copywriter and Content Creator at POD Agency
March 1, 2021 - September 12, 2025
Crafted all copy for websites, ads, landing pages, posts, and lead funnels across multiple in-house brands. Planned and launched marketing campaigns across the UK, EU, and Australia. Supported a global brand launch that surpassed $500K revenue in its first few months. Worked directly with designers, developers, and executives to align creative output with business goals. Trained new staff and contributed to building internal systems (e.g., Gorgias, Shopify, PayPal, warehouse tech) to establish workflows and rules within the organization.
Customer Service Manager at POD Agency
March 1, 2021 - September 12, 2025
Led a newly launched Customer Service department focused on high satisfaction and retention. Handled escalations, recruited and trained staff, and improved team workflow. Coordinated between customer support and marketing to align on customer communication tone and messaging. Managed and dealt with over 100 tickets daily on Georgia's core system and resolved numerous customer issues across different countries.
Sales Representative at Tbilisi Global Media
July 1, 2019 - September 12, 2025
Managed B2B outreach via phone, email, and meetings to grow subscriptions and renewals. Mentored new interns and contributed to team performance. Maintained highly detailed CRM records to support conversion tracking and follow-up efficiency. Recognized as a top-performing salesperson for three consecutive months due to consistently exceeding targets.
Sales Representative at Tbilisi Global Media
July 1, 2019 - September 12, 2025
Managed B2B outreach via phone, email, and meetings to grow subscriptions and renewals. Mentored new interns, helping them onboard quickly and contributing to team performance. Updated and maintained detailed CRM records to support conversion tracking and follow-up efficiency.
Intern at Lamborghini Bangkok
July 1, 2013 - September 12, 2025
Internship in the Marketing Department. Supported campaigns, assisted with brand communications, and contributed to general marketing activities.
Marketing Department Intern at Lamborghini
July 1, 2013 - September 12, 2025
Internship in Marketing Department in Bangkok (assisted with campaigns and branding tasks).

Education

Bachelor of Arts in Cultural Anthropology at University of Exeter
January 11, 2030 - September 12, 2025
Master's in Strategic Marketing (Honours) at International Business School, Budapest, Hungary
January 11, 2030 - September 12, 2025
IB Diploma at Bangkok Patana School
January 11, 2030 - September 12, 2025
Bachelor of Arts at University of Exeter
January 11, 2030 - September 12, 2025
Master's in Strategic Marketing at International Business School - Budapest, Hungary
January 11, 2030 - September 12, 2025
International Baccalaureate Diploma at Bangkok Patana School
January 11, 2030 - September 12, 2025

Qualifications

International Baccalaureate Diploma
January 11, 2030 - September 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education