Jason Martinez

Led technical SEO across 10+ healthcare sites; managed 15+ WordPress properties on WP Engine (staging/production, plugin governance, security, uptime); optimized performance with WP Rocket + Cloudflare; improved Lighthouse/PageSpeed scores; built GA/Looker dashboards and collaborated with SEO/content to prioritize fixes; prototyped AI-driven landing personalization and call-tracking; rolled out internal-linking templates for service/location pages; reduced plugin bloat; converted images to WebP; managed domain/DNS changes and migrations; implemented structured data (Organization/Medical Organization, FAQ, Breadcrumb); established uptime monitoring and error-triage and reduced production incidents via release checklists.

Shipped marketing site and waitlist; implemented tracking in Google Search Console and Looker Studio; defined SOPs/playbooks for technical SEO audits and WordPress speed/hardening; built reusable Elementor/WP Bakery templates; set up WP Engine environments and Cloudflare caching; established rollout/rollback checklists; implemented GA/GTM events for lead capture; improved form deliverability (SPF/DKIM/DMARC); authored internal governance, cadence, and quarterly performance-tuning docs.

Led technical SEO across 10+ health care sites: audits, CWV improvements, internal linking, and schema. Managed 15+ WordPress properties on WP Engine (staging production, plugin governance, security, uptime). Optimized performance with WP Rocket + Cloudflare; improved Lighthouse/PageSpeed scores. Built GSC/Looker dashboards and prioritized fixes with SEO/content teams. Created AI-powered landing personalization and call-tracking tools. Rolled out internal-linking templates for service/location pages to improve crawl paths and topic depth. Reduced plugin bloat by standardizing core plugins and retiring redundant functionality. Converted images to WebP with lazy-loading; preloaded key assets to improve LCP/CLS on key templates. Managed domain/DNS changes and migrations; built redirect maps; validated sitemaps/robots and index coverage. Implemented structured data for organizations, medical organizations, FAQ, breadcrumbs; etc.