Lora Ho

Led creative strategy and execution for multi-channel marketing initiatives, translating business goals into cohesive, high-impact visual storytelling across digital and print. Managed end-to-end production of seasonal campaigns and brand development assets, including landing page wireframes and designs, email marketing, mobile banners, social and digital ads, infographics, direct mail, and various print collateral. Created mood boards/campaign tool kits; crafted targeted email campaigns with segmentation and personalization; collaborated with marketing and UX teams to support campaign digital needs; developed website landing page wireframes applying UX principles; reviewed design files for accuracy; ensured approved creative went live on-site; contributed to planning, strategy, and review sessions; developed and implemented design templates for consistency and efficiency; created and maintained brand guidelines; mentored junior designers.

Conceptualized and implemented artistic direction and composition for visual communications, presenting inventive ideas based on project objectives, corporate branding, and budget requirements. Developed impactful designs with strong integration of style and content. Supported creative production for retail catalogs and email marketing. Managed file preparation for final production and proofs; oversaw final design specifications and quality throughout production (including proofing and press checks).