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Hi, I’m Lora Ho. I’m a Sr. Graphic Designer with extensive experience leading multi-channel marketing creative across digital and print. I enjoy transforming business goals into cohesive, high-impact visual storytelling, building brand consistency, and mentoring teammates to elevate design outcomes. Beyond delivering polished visuals, I thrive on collaboration with marketing and UX teams, developing design systems and brand guidelines, and exploring new trends and tools to improve production efficiency and audience engagement.…Hi, I’m Lora Ho. I’m a Sr. Graphic Designer with extensive experience leading multi-channel marketing creative across digital and print. I enjoy transforming business goals into cohesive, high-impact visual storytelling, building brand consistency, and mentoring teammates to elevate design outcomes. Beyond delivering polished visuals, I thrive on collaboration with marketing and UX teams, developing design systems and brand guidelines, and exploring new trends and tools to improve production efficiency and audience engagement.

Lora Ho

Graphic Designer, Brand Designer, Web Designer, +2

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Hi, I’m Lora Ho. I’m a Sr. Graphic Designer with extensive experience leading multi-channel marketing creative across digital and print. I enjoy transforming business goals into cohesive, high-impact visual storytelling, building brand consistency, and mentoring teammates to elevate design outcomes. Beyond delivering polished visuals, I thrive on collaboration with marketing and UX teams, developing design systems and brand guidelines, and exploring new trends and tools to improve production efficiency and audience engagement.…Hi, I’m Lora Ho. I’m a Sr. Graphic Designer with extensive experience leading multi-channel marketing creative across digital and print. I enjoy transforming business goals into cohesive, high-impact visual storytelling, building brand consistency, and mentoring teammates to elevate design outcomes. Beyond delivering polished visuals, I thrive on collaboration with marketing and UX teams, developing design systems and brand guidelines, and exploring new trends and tools to improve production efficiency and audience engagement.

Available to hire

Hi, I’m Lora Ho. I’m a Sr. Graphic Designer with extensive experience leading multi-channel marketing creative across digital and print. I enjoy transforming business goals into cohesive, high-impact visual storytelling, building brand consistency, and mentoring teammates to elevate design outcomes.

Beyond delivering polished visuals, I thrive on collaboration with marketing and UX teams, developing design systems and brand guidelines, and exploring new trends and tools to improve production efficiency and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sr. Graphic Designer at Purchasing Power

May 1, 2015 - February 1, 2025

Led creative strategy and execution for multi-channel marketing initiatives, translating business goals into cohesive, high-impact visual storytelling across digital and print. Managed end-to-end production of seasonal campaigns and brand development assets, including landing page wireframes and designs, email marketing, mobile banners, social and digital ads, infographics, direct mail, and various print collateral. Created mood boards/campaign tool kits; crafted targeted email campaigns with segmentation and personalization; collaborated with marketing and UX teams to support campaign digital needs; developed website landing page wireframes applying UX principles; reviewed design files for accuracy; ensured approved creative went live on-site; contributed to planning, strategy, and review sessions; developed and implemented design templates for consistency and efficiency; created and maintained brand guidelines; mentored junior designers.

Owner | Art Direction | Creative Design at YoYo Design Studio, LLC

January 1, 2014 - Present

Conceptualized and implemented artistic direction and composition for visual communications, presenting inventive ideas based on project objectives, corporate branding, and budget requirements. Developed impactful designs with strong integration of style and content. Supported creative production for retail catalogs and email marketing. Managed file preparation for final production and proofs; oversaw final design specifications and quality throughout production (including proofing and press checks).