Luciano Marzoni

Created, edited and published content about automation, spreadsheets and technology. Devised and executed an SEO strategy to increase traffic and generate high quality sign ups. Built a voice and tone guide to standardize communications. Trained an Intercom chatbot to improve its interactions. Maintained the knowledge center. Crafted email campaigns to engage existing users.

Created a crypto casino review website to earn commissions through affiliate marketing. Wrote casino reviews and posts about crypto and news. Improved SEO using Ahrefs and Google Search Console. Tracked KPIs with Google Analytics. Managed social media accounts (BitcoinTalk, Twitter). Sealed affiliate deals with interested parties.

Led a team to sanitize a database with over 30 million user generated questions. Analyzed existing questions and metrics using SQL queries. Worked closely with the data team to generate insights. Implemented ChatGPT to improve questions. Identified and disabled conflicting content.