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I am a client-obsessed marketing professional with 8+ years of experience helping startups and large companies engage and retain customers through CRM systems, marketing automation, and data-informed strategies. I enjoy structuring CRM roadmaps, optimizing funnels, and managing digital projects end to end to deliver actionable, business-aligned solutions. My goal is to save teams time, elevate customer experience, and drive measurable growth by turning insights into scalable programs and seamless experiences across channels.…I am a client-obsessed marketing professional with 8+ years of experience helping startups and large companies engage and retain customers through CRM systems, marketing automation, and data-informed strategies. I enjoy structuring CRM roadmaps, optimizing funnels, and managing digital projects end to end to deliver actionable, business-aligned solutions. My goal is to save teams time, elevate customer experience, and drive measurable growth by turning insights into scalable programs and seamless experiences across channels.

Fabien Andrianarivelo

Marketer, Marketing Strategist, Content Strategist, +2

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I am a client-obsessed marketing professional with 8+ years of experience helping startups and large companies engage and retain customers through CRM systems, marketing automation, and data-informed strategies. I enjoy structuring CRM roadmaps, optimizing funnels, and managing digital projects end to end to deliver actionable, business-aligned solutions. My goal is to save teams time, elevate customer experience, and drive measurable growth by turning insights into scalable programs and seamless experiences across channels.…I am a client-obsessed marketing professional with 8+ years of experience helping startups and large companies engage and retain customers through CRM systems, marketing automation, and data-informed strategies. I enjoy structuring CRM roadmaps, optimizing funnels, and managing digital projects end to end to deliver actionable, business-aligned solutions. My goal is to save teams time, elevate customer experience, and drive measurable growth by turning insights into scalable programs and seamless experiences across channels.

Available to hire

I am a client-obsessed marketing professional with 8+ years of experience helping startups and large companies engage and retain customers through CRM systems, marketing automation, and data-informed strategies. I enjoy structuring CRM roadmaps, optimizing funnels, and managing digital projects end to end to deliver actionable, business-aligned solutions.

My goal is to save teams time, elevate customer experience, and drive measurable growth by turning insights into scalable programs and seamless experiences across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

CRM & Marketing Automation Consultant at Freelance

December 31, 2024 - September 12, 2025

Designed and optimized campaigns (Meta, Google Ads, email, SMS, push). Managed CRM tools (ActiveCampaign, HubSpot, Salesforce, GHL, D365). Created personalized customer journeys, landing pages, and sales funnels. Improved lead responsiveness (+30%) and online sales (+15%). Delivered custom dashboards (DataStudio, Notion) and SEO/UX strategies.

CRM & Marketing Automation Consultant at Freelance / Independent

December 31, 2024 - September 12, 2025

Designed and optimized campaigns (Meta, Google Ads, email, SMS, push). Managed CRM tools (ActiveCampaign, HubSpot, Salesforce, GoHighLevel, D365). Created personalized customer journeys, landing pages, and sales funnels. Improved lead responsiveness (+30%) and online sales (+15%). Delivered custom dashboards (Data Studio, Notion) and SEO/UX strategies.

CRM Project Manager at Mondial Relay

January 1, 2024 - Present

Led CRM migration from Pipedrive to HubSpot and trained 30+ team members. Built customer journeys (onboarding, follow-up, satisfaction) via Make & Zapier. Launched performance dashboards, increasing email engagement by 15%. Contributed to UX redesign and reduced client handling time by 20% via automation.

CRM Project Manager at Mondial Relay

January 1, 2024 - Present

IT & Digital Consultant at Tech Agencies

December 31, 2021 - September 12, 2025

QA Tester: e-commerce testing, UX audits, documentation. Business Analyst: requirements gathering, specs, dev follow. Marketing Analyst: campaign tracking (Adobe Campaign, CRM).

IT & Digital Consultant at Various Tech Agencies (Nocibé, Blancheporte, Auchan, Biocoop, M comme Mutuelle)

December 31, 2021 - September 12, 2025

QA Tester: e-commerce testing, UX audits, and documentation. Business Analyst: requirements gathering, specs, dev follow-up. Marketing Analyst: campaign tracking (Adobe Campaign, CRM).