Martin Perez

Digital Marketing Director / Analyst / UI Designer at M10 Brands Pittsburgh

Led digital marketing strategy, UX/UI design, and multi-channel campaigns for M10 Brands. Gathered and analyzed business and functional requirements, documented in compliance with client mandates, and served as liaison between clients and development teams. Developed real-time digital intake forms for e-commerce and retail, prototyped UI using Azure and Sketch, and launched digital and traditional marketing campaigns. Negotiated media placements, produced TV commercials, and created cohesive brand identities and social media campaigns. Specialized as a CMS/CRM content campaign expert, managed tagging for digital campaigns, and led sprint reviews with stakeholders to drive data-driven recommendations. Created and prioritized user stories to deliver value to users and redesigned landing pages and news sites.

Senior Creative Director / UI Designer at George Davison Studios

Conducted gap analysis to assess current and desired states, defining 'done' and rolling out product roadmaps across multiple releases with Product Owners and Development teams. Planned internal functional design sessions with business and technical resources, documented business rules, and produced high-level UI designs. Managed branding assets across six companies, ensuring consistency and quality. Provided strategic marketing guidance for new creative and digital campaigns. Designed UI for landing pages and mood boards, and developed digital content for email campaigns.

Owner at Kickin Communications

Founded and operated a multi-discipline branding design company. Engineered creative strategies and branding identity development services.

Senior Analyst / Branding Consultant at Adam Filippo & Associates

Elicited requirements using varied techniques including interviews, document analysis, requirement workshops, surveys, business process descriptions, decision tables, use cases, scenarios, and workflow analysis. Documented requirements leveraging tools such as Lucidchart, Visio, and Balsamiq, engaging stakeholders including software developers to identify gaps and provide constructive feedback. Proactively communicated with internal and external customers to analyze information needs and functional requirements, delivering project artifacts as necessary. Led cross-functional projects and collaborated with business and stakeholders.

Digital Marketing Director / Analyst / UI Designer at M10 Brands

Gathered, analyzed, and documented business and functional requirements. Served as liaison between clients and the development team. Provided in-depth digital analysis and effective marketing solutions. Developed and deployed real-time digital intake forms for e-commerce and retail. Executed UI prototyping and sketching using Azure and Sketch. Devised and launched digital and traditional marketing campaigns. Negotiated placements for digital and traditional media buys. Produced television commercials and integrated marketing campaigns. Crafted a compelling brand identity. Created and rolled out social media content and marketing campaigns. Specialized as a CMS/CRM content campaign expert. Managed tagging for digital campaigns and content assets. Facilitated sprint review sessions with stakeholders; evaluated increments from multiple sources to inform recommendations. Assisted the Product Owner in creating and prioritizing User Stories to deliver value to users. Provided UX services for

Senior Creative Director / UI Designer at George Davison Studios

Conducted gap analysis to assess current and desired states; offered solutions to bridge identified gaps. Collaborated on the definition of 'done' and rolled out the product road map across multiple releases with Product Owners and development teams. Planned and facilitated internal functional design sessions with business and technical resources using wireframes and documenting business rules; created high-level interface designs. Managed branding assets across six companies, ensuring consistency and quality. Provided strategic marketing guidance for newly conceived creative and digital campaigns. Designed user interfaces using sketching techniques and Photoshop. Developed digital content for email campaigns using HubSpot.

Digital Creative Director / UI Designer at Flying Cork Media

Drove organization-wide knowledge management initiatives; facilitated UX experience workshops and usability studies for application development. Designed wireframes and mockups for stakeholder review, elicited requirements through varied methodologies, and documented findings. Gathered requirements from stakeholders, prioritizing needs and coordinating with internal and external teams to identify gaps and provide constructive feedback. Coordinated with creative teams across media channels; delivered branding and marketing assets.

Owner at Kickit Communications

Founded a multidisciplinary branding design company. Engineered creative strategies and brand identity development. Conducted extensive market research to inform brand development. Created, managed, and maintained client branding assets. Executed UI design processes through sketching and Photoshop expertise. Built and managed client relationships and delivered integrated branding campaigns.

Senior Analyst / Branding Consultant at Adam Filippo & Associates

Elicited requirements using varied techniques (interviews, document analysis, workshops, surveys, site visits) and documented requirements. Created decision tables, use cases, scenarios, and workflow analyses; leveraged tools such as Lucidchart, Visio, and Balsamiq to identify gaps and provide constructive feedback. Proactively communicated with internal and external customers to analyze information needs and deliver project artifacts. Led cross-functional collaboration to define concepts and drive brand design.

Digital Marketing Director / Analyst / UI Designer at M10 Brands

Led multi-channel marketing campaigns and data-driven UX initiatives, collaborating with clients and the development team to document business and functional requirements. Served as liaison between clients and tech teams; delivered in-depth digital analytics and marketing solutions, including real-time e-commerce and retail intake forms. Executed UI prototyping with Azure and Sketch; designed and launched digital and traditional campaigns; negotiated media placements for digital and print buys. Produced TV commercials and integrated campaigns, developed a compelling brand identity, and rolled out social media content. Provided UX services for landing pages and a news site. Managed tagging for campaigns and content assets; supported Product Owners in prioritizing user stories and ensured alignment with brand strategy.

Senior Creative Director / UI Designer at George Davison Studios

Conducted gap analyses to identify current vs. desired states; defined 'done' for product roadmaps across multiple releases with Product Owners and Development teams. Planned internal functional design sessions; created wireframes and high-level UI designs; documented business rules. Managed branding across six companies to ensure consistency and quality. Provided strategic marketing guidance for newly conceived creative and digital campaigns; designed UI best practices using sketching and Photoshop; developed landing pages and mood boards.

Knowledge Management / UX Lead at Flying Cork Media

Drove organization-wide knowledge management initiatives to enhance collaboration; facilitated user experience workshops, focus groups, and usability studies for application development. Designed wireframes and mockups for stakeholder and developer reviews; elicited requirements through interviews, document analysis, workshops, surveys, site visits, and process descriptions.

Founder / Branding Designer at KicKit Communications

Founded and operated a multidisciplinary branding design company; engineered creative strategy and brand identity development; conducted market research to inform branding; created, managed, and maintained all client branding assets; executed UI design processes through sketching and Photoshop.

Senior Analyst / Branding Consultant at Adam Filippo & Associates

Elicited requirements using varied techniques including interviews, document analysis, requirements workshops, surveys, business process descriptions, decision tables, use cases, scenarios, and workflow analysis. Documented requirements leveraging Lucidchart, Visio, and Balsamiq; engaged stakeholders including software developers to identify gaps and provide constructive feedback. Proactively communicated and collaborated with internal and external customers to analyze information needs and deliver project artifacts.

Digital Marketing Director / Analyst / UI Designer at M10 Brands

Led digital marketing strategy and analytics; analyzed business and functional requirements; served as liaison between clients and development teams; delivered in-depth digital analysis and marketing solutions; developed and deployed real-time digital intake forms for e-commerce and retail; prototyped UI using Azure and Sketch; launched digital and traditional campaigns; negotiated media placements; produced television commercials and integrated marketing campaigns; crafted brand identity; created social media content and campaigns; specialized in CMS/CRM content campaigns; managed tagging for digital campaigns and content assets; facilitated sprint reviews and prioritized user stories to deliver value.

Senior Creative Director / UI Designer at George Davison Studios

Conducted gap analyses to identify current and desired states and bridged gaps across multiple releases. Defined 'done' and rolled out product roadmaps with Product Owners and development teams. Planned and facilitated internal functional design sessions, documented business rules, and created high-level UI designs using wireframes and Photoshop. Managed branding assets across six companies and provided strategic marketing guidance for new creative and digital campaigns. Designed UI best practices, layouts, mood boards, and created email campaigns using HubSpot.

Senior Analyst / Branding Consultant at Flying Cork Media

Drove organization-wide knowledge management initiatives; facilitated UX workshops, focus groups, and usability studies for application development. Designed wireframes and mockups for stakeholder and developer review prior to implementation. Elicited requirements through diverse methodologies, documented business rules, and created actionable briefs; collaborated with stakeholders to identify gaps and translate needs into features.

Owner at Kickit Communications

Founded a multi-disciplinary branding design company. Engineered creative strategies and branding identity development services. Conducted extensive market research to inform brand development. Created, managed, and maintained all client branding assets. Executed UI design processes through sketching and Photoshop. Specialized as a CMS/CRM content campaign expert. Managed tagging for digital campaigns and content assets.