Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Payal Kaur, a results-driven SEO specialist with 5+ years of experience driving organic growth for B2B and B2C brands. I build and execute data-led SEO strategies from the ground up, both as an individual contributor and a team lead. I blend technical SEO, on-page optimization, and content strategy with AI-powered workflows to improve visibility, rankings, and quality leads. I enjoy partnering with product and design teams to embed scalable SEO into development processes and to turn analytics into actionable improvements.…Hi, I’m Payal Kaur, a results-driven SEO specialist with 5+ years of experience driving organic growth for B2B and B2C brands. I build and execute data-led SEO strategies from the ground up, both as an individual contributor and a team lead. I blend technical SEO, on-page optimization, and content strategy with AI-powered workflows to improve visibility, rankings, and quality leads. I enjoy partnering with product and design teams to embed scalable SEO into development processes and to turn analytics into actionable improvements.

Payal Kaur

Digital Marketer, Marketing Strategist, Content Strategist, +2





Hi, I’m Payal Kaur, a results-driven SEO specialist with 5+ years of experience driving organic growth for B2B and B2C brands. I build and execute data-led SEO strategies from the ground up, both as an individual contributor and a team lead. I blend technical SEO, on-page optimization, and content strategy with AI-powered workflows to improve visibility, rankings, and quality leads. I enjoy partnering with product and design teams to embed scalable SEO into development processes and to turn analytics into actionable improvements.…Hi, I’m Payal Kaur, a results-driven SEO specialist with 5+ years of experience driving organic growth for B2B and B2C brands. I build and execute data-led SEO strategies from the ground up, both as an individual contributor and a team lead. I blend technical SEO, on-page optimization, and content strategy with AI-powered workflows to improve visibility, rankings, and quality leads. I enjoy partnering with product and design teams to embed scalable SEO into development processes and to turn analytics into actionable improvements.

Available to hire

Hi, I’m Payal Kaur, a results-driven SEO specialist with 5+ years of experience driving organic growth for B2B and B2C brands. I build and execute data-led SEO strategies from the ground up, both as an individual contributor and a team lead.

I blend technical SEO, on-page optimization, and content strategy with AI-powered workflows to improve visibility, rankings, and quality leads. I enjoy partnering with product and design teams to embed scalable SEO into development processes and to turn analytics into actionable improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Team Lead - SEO at Techmagnate Digital Marketing Agency

January 1, 2023 - Present

Led SEO initiatives across new verticals, driving 250%+ organic growth. Implemented AI-based keyword visibility with a 22% uplift for transactional and informational queries. Executed 1,000+ AEO, GEO, and SEO experiments, boosting keyword rankings and securing 30% more featured snippets in 12 months. Led local SEO for city-specific pages and standardized technical SEO practices, including schema markup, reducing crawl inefficiencies by 35%. Built centralized SEO dashboards (GSC, GA4, Looker Studio) to streamline reporting by 60% and improve data accuracy. Collaborated with product and design to embed scalable SEO into development workflows and contributed to long-run strategy and annual plans.

Sr SEO Executive at SMC Insurance

December 31, 2022 - September 12, 2025

Delivered 75% growth in website traffic in 9 months with analytics-driven SEO tactics; achieved 120% boost in search visibility and a 115% rise in organic rankings through keyword optimization and on-page improvements. Improved conversion rates by 60% with high-converting copy, optimized CTAs, and purpose-built landing pages.

SEO Executive at TransWeb

February 28, 2022 - September 12, 2025

Developed keyword strategies across projects, boosting visibility by 65% on priority pages. Secured 100+ high-quality backlinks, increasing domain authority; built 2000+ backlinks through outreach to strengthen off-page SEO. Conducted comprehensive keyword research for multiple projects to identify high-impact opportunities.