Joseph Lucas McClelland

Game Designer at Playtonic Games

Full level ownership including level design, environment, challenges, collectibles, NPCs and progression; iterative design in a small team; development of global game features such as unique collectibles, cosmetics, power-ups and post-launch content; currency and collectibles systems per level including main, secondary, per-level and store-front variants; design of the final boss with multi-phase pacing and balance; community events such as art competitions displayed in in-game gallery; public demo design with pacing, interactive and reactionary feature inclusion and exclusion; design support across multiple game features.

Game Designer, LiveOps Designer at Lockwood Publishing

Mobile platform development with live-service design for Avakin Life; NPC character and environment design including cosmetics; creation of events reflecting international holidays and media trends; use of metrics and research to adapt to evolving demographics and player behavior; economy balance and monetization design.

Game Designer at Playtonic Games

Total level ownership across multiple levels for Yooka-Laylee, including level environment, challenges, collectibles, NPCs, and progression. Responsible for iterative design in a small cross-functional team, contributing to global game features such as unique collectibles, cosmetics, power-ups, and post-launch updates. Designed currency and collectible systems (main, secondary, level-specific, and storefront provisions) and balanced the final boss across multiple phases for clarity and difficulty. Supported community events and in-game gallery displays; contributed to public demo pacing and interactive feature inclusion/exclusion; provided design support across features.

Systems Designer at Playtonic Games

Designed sports game mechanics and points scoring, monetization cycles (currency, battle pass, meta-progression, cosmetics), and social features (multiplayer, asynchronous interactions, community UGC challenge creation). Produced system-focused documentation and feature tracking.

Game Designer, LiveOps Designer at Lockwood Publishing

Avakin Life — mobile platform development; Live-service 'Metaverse' design; NPC, character, cosmetic, and environment design. Created events reflecting international holidays and media trends. Used metrics and research to adapt to evolving demographics. Designed economy balance and monetization strategies.

Game Designer at Platonic Games

Led full-level ownership and iterative design of Yooka-ReplayLee within a small, cross-level team. Shaped global game features including unique collectables, cosmetics, power-ups, and post-launch content. Defined currencies and collectible economies, designed final boss phases with clear visuals and balanced difficulty. Coordinated in-game community events and art competitions displayed in an in-game gallery. Produced public demo designs focusing on pacing, interactive and reactive features, and inclusivity/exclusion. Provided design support across multiple features and collaborated across disciplines.