Available to hire
I’m Sandra Naana Akua Tawiah Mensah, a published writer, creative professional, and communications strategist with a BA in Political Science and French. I bring experience in content strategy, social media management, project management, and brand-influencer collaborations, and I’ve published in respected outlets.
I’m passionate about people—how they live and experience life—and I believe insight is what makes a real difference.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Creative Lead (Digital Team) at Johnnie Walker SWC (South West Central Africa)
January 1, 2025 - PresentCrafted and executed innovative digital campaigns aligning with SWC marketing objectives; developed storytelling strategies; led creation of digital content including social media assets, video scripts, animations, and interactive experiences; ensured brand messaging consistency; identified and collaborated with influencers and ambassadors; developed community-led strategies; oversaw on-ground digital activations at events.
Creative Lead (Digital Team) at Johnnie Walker SWC
January 1, 2025 - PresentContinuing leadership in digital creative with emphasis on innovative campaigns and brand storytelling.
Creative Lead (Digital Team) at Johnnie Walker SWC (South West Central Africa)
January 1, 2025 - PresentCraft and execute innovative digital campaigns aligned with regional marketing objectives; develop storytelling strategies; lead creation of digital content including social assets, video scripts, and interactive experiences; ensure brand consistency across platforms; identify and collaborate with influencers and ambassadors to amplify reach; develop community-led strategies and oversee on-ground activations at events.
Creative Lead (Digital Team) at Johnnie Walker SWC (South West Central Africa)
January 1, 2025 - PresentCraft and execute innovative digital campaigns that align with marketing objectives in the SWC region; develop creative storytelling strategies that resonate with the target audience; lead the creation of digital content including social media assets, video scripts, animations, and interactive experiences; ensure consistency in brand messaging and visual identity across digital platforms; identify and collaborate with key influencers, content creators, and brand ambassadors to amplify campaign reach; develop community-led strategies to foster strong online community; ensure seamless execution of digital activations at on-ground events and experiences.
Creative Lead (Digital Team) at Johnnie Walker SWC (South West Central Africa)
January 1, 2025 - PresentCraft and execute innovative digital campaigns; develop storytelling strategies; lead the creation of digital content including social media assets, video scripts, animations, and interactive experiences; ensure brand messaging consistency; identify and collaborate with influencers; develop community-led strategies; oversee on-ground digital activations.
Creative Lead (Digital Team) at Johnnie Walker SWC (South West Central Africa)
January 1, 2025 - PresentCraft and execute innovative digital campaigns aligned with marketing objectives in the SWC region. Develop storytelling strategies that resonate with the audience and drive brand engagement. Lead creation of digital content including social media assets, video scripts, animations, and interactive experiences. Ensure brand messaging and visual identity consistency across digital platforms. Identify and collaborate with influencers, content creators, and brand ambassadors to amplify reach. Develop community-led strategies to foster online communities and ensure seamless execution of digital activations at on-ground events and experiences.
Project Manager at Camp Chow, TravelX, Tidal Rave, Around The World
December 31, 2024 - September 12, 2025Led cross-functional teams to plan and execute brand-influencer events across multiple campaigns; managed budgets, timelines, vendor relationships, and on-site coordination; collaborated with digital, BTL, and production teams to deliver integrated experiences.
Event Manager at Zaama Disco
December 31, 2024 - September 12, 2025Managed events for Zaama Disco in 2023 and 2024, coordinating logistics, vendors, schedules, and on-site operations.
Event Manager at Manifestivities
December 31, 2024 - September 12, 2025Managed events for Manifestivities in 2023 and 2024, coordinating logistics, vendors, schedules, and on-site operations.
Personal Assistant at Team Manifest
December 31, 2024 - September 12, 2025Scheduled and organized interviews, meetings, and press engagements; crafted press releases and media kits; managed calendar and travel; oversaw email correspondence and documentation; facilitated on-site logistics during events; developed event strategy for Manifestivities and content strategy for Manifestivities.
Project Manager at Around The World
December 31, 2024 - September 12, 2025Overseen multi-brand events and campaigns, coordinating logistics and partnerships.
Project Manager at Tidal Rave
December 31, 2024 - September 12, 2025Managed event operations and influencer partnerships for Tidal Rave projects.
Project Manager at TravelX
December 31, 2024 - September 12, 2025Coordinated project execution and influencer collaborations for TravelX events and campaigns.
Project Manager at Camp Chow
December 31, 2024 - September 12, 2025Led brand-influencer events and campaigns for Camp Chow; coordinated cross-functional teams and vendors.
Event Manager at Zaama Disco
December 31, 2024 - September 12, 2025Oversaw event planning and execution for Zaama Disco across 2023 and 2024, ensuring smooth operations and impactful experiences.
Project Manager at Manifestivities
December 31, 2024 - September 12, 2025Managed event projects and strategy for Manifestivities across 2023 and 2024, coordinating cross-functional teams and stakeholders.
Personal Assistant at Team Manifest
December 31, 2024 - September 12, 2025Scheduled interviews and press engagements; drafted press releases and media kits; managed calendars and travel; oversaw email correspondence and documentation; facilitated on-site event logistics and developed event strategy for Manifestivities; created content strategy for Manifestivities.
Project Manager at Camp Chow; TravelX; Tidal Rave; Around The World
December 31, 2024 - September 12, 2025Coordinated and managed multiple projects/events across brands; led cross-functional teams; ensured timely delivery and adherence to budgets and scope; oversaw logistics and execution.
Event Manager at Manifestivities
December 31, 2024 - September 12, 2025Managed events for Manifestivities (2023 & 2024) and Zaama Disco (2023 & 2024); planned and executed event strategy, logistics, and on-site management.
Personal Assistant at Team Manifest
December 31, 2024 - September 12, 2025Scheduled and organized interviews, meetings, and press engagements; crafted press releases and media kits to promote new music releases and events; managed calendar and travel arrangements; oversaw email correspondence, handled documentation, and ensured efficient record-keeping to support ongoing projects; facilitated on-site logistics during events and interviews; developed event strategy for Manifestivities and content strategy for Manifestivities event.
Project Manager at Camp Chow / TravelX / Tidal Rave / Around The World
December 31, 2024 - September 12, 2025Managed brand-influencer concepts and multi-event campaigns; coordinated with cross-functional teams for live experiences; oversaw execution and sponsorships.
Event Manager at Zaama Disco
December 31, 2024 - September 12, 2025Coordinated event planning and execution for Zaama Disco events in 2023 and 2024.
Event Manager at Manifestivities
December 31, 2024 - September 12, 2025Led and managed events; contributed to event strategy and logistics for Manifestivities events in 2023 and 2024.
Content Lead (Influencer Department) at EchoHouse
December 31, 2024 - September 12, 2025Spearheaded development of creative concepts for influencer campaigns; provided creative direction to influencers; advised clients on influencer strategies; trained new hires; supervised team; collaborated with cross-functional teams to execute 360 marketing strategies; identified and negotiated influencer partnerships.
Content Lead (Digital Department) at EchoHouse
December 31, 2024 - September 12, 2025Studied client briefs and generated original copy; created monthly content; developed ideas based on strategy; performed copywriting; wrote TV and radio scripts; led brainstorming sessions; produced advertising plans; assisted Content Director; supervised creatives.
Personal Assistant at Team Manifest
December 31, 2024 - September 12, 2025Scheduled interviews and meetings; crafted press releases and media kits; managed calendars and travel; handled email and documentation; facilitated on-site logistics; contributed to event strategy for Manifestivities.
Project Manager at Zaama Disco
December 31, 2024 - September 12, 2025Led project planning and execution for Zaama Disco events, coordinating teams and resources to deliver engaging experiences.
Event Manager at Manifestivities
December 31, 2024 - September 12, 2025Managed events for Manifestivities in 2023 and 2024, coordinating logistics, vendors, and on-site operations to ensure successful experiences.
Content Lead (Digital Department) at EchoHouse
December 31, 2024 - September 12, 2025Studied client briefs and generated original copies. Created monthly content for assigned brands. Developed ideas based on strategy. Copywriting, TV and radio scriptwriting. Led brainstorming sessions with creative teams. Created advertising plans for clients. Assisted Content Director in ensuring creative goals were on track. Supervised activities of creatives and ensured project execution.
Personal Assistant at Team Manifest
December 31, 2024 - September 12, 2025Scheduled and organized interviews, meetings, and press engagements. Crafted press releases and media kits to promote new music releases and events. Managed calendar and travel arrangements, coordinating with event organizers, studios, and venues. Oversaw email correspondence and documentation, ensuring efficient record-keeping. Facilitated on-site logistics during events and interviews. Developed event strategy for Manifestivities and content strategy for Manifestivities event.
Content Lead (Digital Department) at EchoHouse
September 30, 2024 - September 12, 2025September 2024 role focusing on leading digital content creation and strategy within the department.
Content Lead (Digital Department) at EchoHouse
September 30, 2024 - September 12, 2025Studied client briefs, generated original copies, and created monthly content; led idea generation sessions; copywriting; TV and radio scriptwriting; led advertising plans; assisted Content Director in keeping creative goals on track; supervised creatives to ensure project execution.
Content Lead (Digital Department) at EchoHouse
September 30, 2024 - September 12, 2025Studied client briefs and generated original copies; created monthly content for assigned brands; developed ideas based on strategy; copywriting; TV and radio scriptwriting; led brainstorming sessions with creative teams; created advertising plans for clients; assisted the Content Director in ensuring creative goals are on track; supervised the activities of creatives and ensured that projects are executed.
Content Lead (Digital Department) at EchoHouse
September 1, 2024 - PresentStudied client briefs and generated original copies; created monthly content for assigned brands; developed ideas based on strategy; copywriting; TV and radio scriptwriting; led brainstorming sessions; created advertising plans; assisted Content Director in ensuring creative goals are on track; supervised the activities of creatives and ensured project execution.
Content Lead (Influencer Department) at EchoHouse
August 31, 2024 - September 12, 2025Spearheaded the development of creative concepts and ideas for influencer marketing campaigns; provided creative direction and guidance to influencers and content creators; acted as strategic advisor to clients, providing insights on influencer marketing strategies; trained new hires and interns; oversaw the creative strategies of team members; collaborated with cross-functional teams to develop and execute 360 marketing strategies; identified and evaluated potential influencers, negotiated contracts and coordinated campaigns.
Content Lead (Influencer Department) at EchoHouse
August 31, 2024 - September 12, 2025Spearheaded development of creative concepts for influencer marketing campaigns. Provided creative direction and guidance to influencers and content creators. Acted as strategic advisor to clients, offering insights on influencer marketing strategies. Trained new hires and interns. Oversaw creative strategies of team members. Collaborated with cross-functional teams to develop and execute 360 marketing strategies. Identified and evaluated potential influencers, negotiated contracts, and coordinated campaigns.
Content Lead (Influencer Department) at EchoHouse
March 31, 2024 - September 12, 2025March 2024 role focusing on influencer concept development, creative direction, and cross-functional collaboration.
Content Lead (Influencer Department) at EchoHouse
March 31, 2024 - September 12, 2025Spearheaded development of creative concepts for influencer campaigns; provided creative direction and guidance to influencers; acted as strategic advisor on influencer marketing; trained new hires; supervised team; collaborated across digital, BTL, and production to deliver 360 marketing strategies; identified and evaluated influencers, negotiated contracts, and coordinated campaigns.
Content Lead (Influencer Department) at EchoHouse
March 31, 2024 - September 12, 2025Spearheaded the development of creative concepts and ideas for influencer marketing campaigns; provided creative direction and guidance to influencers and content creators; acted as a strategic advisor to clients, providing insights and recommendations on influencer marketing strategies; trained new hires and interns; oversaw the creative strategies of team members; collaborated with cross-functional teams to develop and execute 360 marketing strategies; identified and evaluate potential influencers, negotiated contracts and partnerships, and coordinated campaigns.
Personal Assistant to the Managing Director and Lawyer at SORY@LAW
December 31, 2022 - September 12, 2025Assisted in ensuring the smooth functioning of the office; managed the executive's calendar, appointments, and travel arrangements; researched legal matters, assisted in case file preparation, and gathered relevant information; maintained confidentiality and handled sensitive information with professionalism, ensuring compliance with legal and ethical standards.
Project Manager/Influencer Strategist
December 31, 2022 - September 12, 2025Created and implemented brand-influencer concepts; led and managed projects from initiation to completion; ensured timely delivery within budget and scope; collaborated with cross-functional teams to develop and execute brand-influencer events; monitored and analyzed campaign performance metrics; coordinated with Account Managers to pursue brand sponsorship; generated creative words, slogans, and scripts for client campaigns.
Personal Assistant to the Managing Director and Lawyer at SORY@LAW
December 31, 2022 - September 12, 2025Managed executive calendar, appointments, and travel; conducted legal matter research; assisted in preparing case files; maintained confidentiality and professionalism.
Personal Assistant to the Managing Director and Lawyer at SORY@LAW
December 31, 2022 - September 12, 2025Assisted in ensuring the smooth functioning of the office; efficiently managed the executive's calendar, appointments, and travel arrangements; researched legal matters, assisted in the preparation of case files, and gathered relevant information to support decision-making; maintained confidentiality and handled sensitive information with utmost professionalism, ensuring compliance with legal and ethical standards.
Personal Assistant to the Managing Director and Lawyer at SORY@LAW
December 31, 2022 - September 12, 2025Managed the executive's calendar, appointments, and travel; researched legal matters and prepared case files; maintained confidentiality and ensured professional handling of sensitive information.
Project Manager/Influencer Strategist at SORY@LAW
December 31, 2022 - September 12, 2025Created and implemented brand-influencer concepts; led projects from initiation to completion; ensured timely delivery within budget and scope; collaborated with cross-functional teams to develop influencer events; monitored campaign performance metrics and provided insights.
Project Manager/Influencer Strategist at Independent Projects
December 31, 2022 - September 12, 2025Created and implemented brand-influencer concepts. Led and managed projects from initiation to completion, ensuring timely delivery within budget and scope. Collaborated with cross-functional teams to develop and execute brand-influencer events. Monitored and analyzed campaign performance metrics, providing insights for continuous improvement. Coordinated with Account Managers to pursue brand sponsorship for events. Generated creative words, slogans, and scripts for client campaigns.
Project Manager/Influencer Strategist
June 30, 2022 - September 12, 2025Created and implemented brand-influencer concepts; led and managed projects from initiation to completion; ensured timely delivery within budget and scope; collaborated with cross-functional teams to develop and execute brand-influencer events; monitored and analyzed campaign performance metrics, providing valuable insights and recommendations for continuous improvement; coordinated with Account Managers to pursue brand sponsorship for events; generated creative words, slogans, and scripts for client campaigns.
Project Manager/Influencer Strategist at SORY@LAW
June 1, 2022 - PresentCreated and implemented brand-influencer concepts; led projects from initiation to completion within budget and timeline; collaborated with cross-functional teams; monitored campaign performance and recommended improvements; coordinated with account managers to pursue brand sponsorships; generated creative words, slogans, and scripts for campaigns.
Personal Assistant to the Managing Director and Lawyer at SORY@LAW
January 1, 2022 - September 12, 2025Assisted in ensuring the smooth functioning of the office. Managed the executive's calendar, appointments, and travel arrangements. Researched legal matters, assisted in case file preparation, and gathered relevant information. Maintained confidentiality and handled sensitive information with professionalism, ensuring compliance with legal and ethical standards.
Education
Bachelor of Arts in French and Political Science at University of Ghana
January 1, 2016 - January 1, 2019Understanding The Marketing Landscape (Certificate) at Echo Academy
January 1, 2023 - September 12, 2025WASSCE - General Arts at Ghana National College
January 1, 2012 - January 1, 2015Bachelor of Arts (French and Political Science) at University of Ghana
January 1, 2016 - January 1, 2019Certificate: Understanding The Marketing Landscape at Echo Academy
January 1, 2023 - January 1, 2023West African Senior School Certificate Examinations, WASSCE (General Arts) at Ghana National College
January 1, 2012 - January 1, 2015Certificate at Echo Academy
January 1, 2023 - January 1, 2023Bachelor of Arts (French and Political Science) at University of Ghana
January 1, 2016 - January 1, 2019WASSCE (General Arts) at Ghana National College
January 1, 2012 - January 1, 2015Certificate at Echo Academy
January 1, 2023 - September 12, 2025Bachelor of Arts (French and Political Science) at University of Ghana
January 1, 2016 - January 1, 2019West African Senior School Certificate Examinations (WASSCE) - General Arts at Ghana National College
January 1, 2012 - January 1, 2015Bachelor of Arts (French and Political Science) at University of Ghana
January 1, 2016 - January 1, 2019Certificate: Understanding The Marketing Landscape at Echo Academy
January 1, 2023 - January 1, 2023WASSCE (General Arts) at Ghana National College
January 1, 2012 - January 1, 2015Qualifications
Understanding The Marketing Landscape Certificate
January 1, 2023 - September 12, 2025WASSCE - General Arts
January 1, 2012 - January 1, 2015Understanding The Marketing Landscape (Certificate)
January 1, 2023 - January 1, 2023Project and Programmes Committee Certificate, University of Ghana SRC/UGSRC
January 1, 2018 - January 1, 2019Welfare Committee Certificate, Mensah Sarbah Hall, University of Ghana, Legon
January 1, 2016 - January 1, 2017Understanding The Marketing Landscape
January 1, 2023 - September 12, 2025West African Senior School Certificate Examinations (WASSCE) - General Arts
January 1, 2012 - January 1, 2015Project and Programmes Committee Certificate
January 1, 2018 - January 1, 2019Welfare Committee Certificate, Mensah Sarbah Hall, University of Ghana, Legon
January 1, 2016 - January 1, 2017Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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