Serena Gross

Freelance Web Designer & Graphic Designer at Self-employed

Facilitated virtual client meetings to define design needs and project goals. Wrote engaging content for social media platforms to drive brand awareness and audience engagement. Created logos, brochures, infographics, business cards, flyers, and social media ads. Managed multiple projects from start to finish, ensuring timely delivery. Followed brand guidelines to ensure cohesive visual identities.

Lead Web Designer & Graphic Designer at Bad Cat Digital Marketing

Created visually appealing designs for print and digital media, including brochures, flyers, advertising, social media graphics, website visuals, event signage, and email templates. Created logos and cohesive brand identities. Created digital and static billboard ads. Created data-driven digital display ads to optimize performance. Developed and launched websites using WordPress and Divi Builder, managing the process from concept to live environment. Guided junior designers on design software and processes. Documented web and graphic design workflows. Troubleshot and resolved website, domain, and hosting issues. Worked closely with Creative Manager and other team members to understand project requirements, timelines, and objectives. Managed multiple projects simultaneously, ensuring timely completion. Introduced Pinterest boards for collaborative brainstorming sessions, enhancing team creativity and project efficiency. Conducted quality checks on design work to maintain high standards.

Project Coordinator & Graphic Design Specialist at BM Marketing Solutions

Held online meetings with clients to review design requirements and project objectives. Wrote engaging content for social media platforms to drive brand awareness and audience engagement. Coordinated multiple projects concurrently to ensure on-schedule completion. Designed visually engaging social media and digital ads. Developed, maintained, and optimized websites using WordPress and Divi Builder. Successfully launched websites from development to live environment. Managed social media engagement and content creation using Zoho. Oversaw production management for social media clients using Click Up. Conducted database entries into the CRM system, SharpSpring.