Growth Marketeer | Websites, CRM & Automation for Founder-Led Brands I help founder-led businesses turn their marketing into a system that actually generates leads — not just a website that sits there. I've spent 10+ years in SaaS sales and growth before moving into hands-on marketing delivery: building websites, setting up CRM and email automation, and running paid media (Meta Ads, with Google Ads in progress). Recent work includes a full website rebuild with an embedded lead-gen tool, Brevo automation, and technical SEO — built and deployed end to end, then proven out again on a second live client build. What I bring: Website builds with lead capture and automation baked in from day one, not bolted on after CRM setup and email automation (Brevo) Paid social (Meta Ads), with Google Ads capability growing A sales background that means I build marketing systems that are actually built to sell, not just look good If you're a founder who needs marketing that pays for itself, I'd love to talk. I founded Let’s Talk Marketing in 2022, operating as an outsourced Marketing Director across multiple brands simultaneously - owning go-to-market strategy, team build, and commercial delivery. Returning to tech energised, I bring a broader commercial toolkit to drive measurable growth.

Laura Murden

Growth Marketeer | Websites, CRM & Automation for Founder-Led Brands I help founder-led businesses turn their marketing into a system that actually generates leads — not just a website that sits there. I've spent 10+ years in SaaS sales and growth before moving into hands-on marketing delivery: building websites, setting up CRM and email automation, and running paid media (Meta Ads, with Google Ads in progress). Recent work includes a full website rebuild with an embedded lead-gen tool, Brevo automation, and technical SEO — built and deployed end to end, then proven out again on a second live client build. What I bring: Website builds with lead capture and automation baked in from day one, not bolted on after CRM setup and email automation (Brevo) Paid social (Meta Ads), with Google Ads capability growing A sales background that means I build marketing systems that are actually built to sell, not just look good If you're a founder who needs marketing that pays for itself, I'd love to talk. I founded Let’s Talk Marketing in 2022, operating as an outsourced Marketing Director across multiple brands simultaneously - owning go-to-market strategy, team build, and commercial delivery. Returning to tech energised, I bring a broader commercial toolkit to drive measurable growth.

Available to hire

Growth Marketeer | Websites, CRM & Automation for Founder-Led Brands

I help founder-led businesses turn their marketing into a system that actually generates leads — not just a website that sits there.

I’ve spent 10+ years in SaaS sales and growth before moving into hands-on marketing delivery: building websites, setting up CRM and email automation, and running paid media (Meta Ads, with Google Ads in progress). Recent work includes a full website rebuild with an embedded lead-gen tool, Brevo automation, and technical SEO — built and deployed end to end, then proven out again on a second live client build.

What I bring:

Website builds with lead capture and automation baked in from day one, not bolted on after
CRM setup and email automation (Brevo)
Paid social (Meta Ads), with Google Ads capability growing
A sales background that means I build marketing systems that are actually built to sell, not just look good

If you’re a founder who needs marketing that pays for itself, I’d love to talk.

I founded Let’s Talk Marketing in 2022, operating as an outsourced Marketing Director across multiple brands simultaneously - owning go-to-market strategy, team build, and commercial delivery. Returning to tech energised, I bring a broader commercial toolkit to drive measurable growth.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder & Managing Director at Let's Talk Marketing (LTM)
April 1, 2022 - Present
Boutique commercial and marketing consultancy operating as outsourced Marketing Director and commercial lead for FMCG, SaaS, and AI-adjacent brands across the UK. Built the consultancy from zero and managed a distributed team across creative, PR, paid media, and content. Owned go-to-market strategy, trade activation, account management, and digital campaigns for a major UK soft drinks manufacturer. Led end-to-end event and brand activation campaigns, including a national UK launch for Dragon Energy with trade press coverage and retail buyer engagement. Supported emerging brands with retail pitch support, channel planning, and buyer engagement, securing listings in Iceland, Amazon, and discount retail. Also drove growth marketing for an AI wellness platform, contributing to investor readiness and user acquisition strategy.
Key Account Director (Global) at Launchmetrics
March 1, 2021 - April 1, 2022
Led global Tier 1 accounts across UK, EMEA, and the Middle East for a fashion and beauty SaaS platform. Developed and executed ABM strategy to penetrate and expand accounts including Burberry, P&G, Kering, and Yoox Net-a-Porter. Managed CSM and BDR teams across global regions to deliver high-touch account expansion, upsell, and renewal programmes. Owned commercial forecasting, pipeline management, and strategic growth plans for a $2M+ book of business, partnering with Sales leadership to align field marketing and event strategies to revenue targets.
Senior Account Manager — UK, Northern Europe & Middle East at Launchmetrics
May 1, 2015 - February 1, 2021
Owned strategic relationships with global fashion groups, retail platforms, and media agencies across a complex multi-stakeholder environment. Spearheaded SaaS growth across EMEA, driving new product launches and regional expansion including GCC and UAE. Negotiated commercial terms for London, Dubai, and Moscow Fashion Weeks and managed high-profile event programmes. Consistently exceeded sales and upsell targets through consultative, product-led selling, while contributing to CRM and martech enablement and team leadership as responsibilities increased over time.
Senior PR Executive at Ideal Shopping Direct
September 1, 2013 - April 1, 2015
PR and talent management role supporting brand and publicity activities.
PR & Talent Management Assistant at AM Concepts UK
April 1, 2013 - September 1, 2013

Education

BA Fashion Marketing and Promotion (2:1) at London College of Fashion, University of the Arts London
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Consumer Goods, Professional Services