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I'm a Toronto-based copywriter and editor with over 10 years of agency experience, focused on crafting clear, engaging copy for diverse audiences and channels. My work spans landing pages, websites, apps, emails, blogs, social posts, marketing collateral, business profiles, case studies, and technical documentation. I write with a client-centric voice, prioritizing simplicity and readability, and I collaborate closely with designers, developers, and product teams to ensure each piece lands with impact.…I'm a Toronto-based copywriter and editor with over 10 years of agency experience, focused on crafting clear, engaging copy for diverse audiences and channels. My work spans landing pages, websites, apps, emails, blogs, social posts, marketing collateral, business profiles, case studies, and technical documentation. I write with a client-centric voice, prioritizing simplicity and readability, and I collaborate closely with designers, developers, and product teams to ensure each piece lands with impact.

Peter Thambu

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I'm a Toronto-based copywriter and editor with over 10 years of agency experience, focused on crafting clear, engaging copy for diverse audiences and channels. My work spans landing pages, websites, apps, emails, blogs, social posts, marketing collateral, business profiles, case studies, and technical documentation. I write with a client-centric voice, prioritizing simplicity and readability, and I collaborate closely with designers, developers, and product teams to ensure each piece lands with impact.…I'm a Toronto-based copywriter and editor with over 10 years of agency experience, focused on crafting clear, engaging copy for diverse audiences and channels. My work spans landing pages, websites, apps, emails, blogs, social posts, marketing collateral, business profiles, case studies, and technical documentation. I write with a client-centric voice, prioritizing simplicity and readability, and I collaborate closely with designers, developers, and product teams to ensure each piece lands with impact.

Available to hire

I’m a Toronto-based copywriter and editor with over 10 years of agency experience, focused on crafting clear, engaging copy for diverse audiences and channels.

My work spans landing pages, websites, apps, emails, blogs, social posts, marketing collateral, business profiles, case studies, and technical documentation. I write with a client-centric voice, prioritizing simplicity and readability, and I collaborate closely with designers, developers, and product teams to ensure each piece lands with impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Copywriter at Nurun Inc. (Publicis Groupe)

June 1, 2021 - February 1, 2025

As a full-time employee on Nurun’s Experience Design team, I developed website copy for the agency’s clients – Visa, Kinder, and Stellantis vehicles (Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo, and Wagoneer). The work included writing for landing pages (creative product titles and descriptions, and technical vehicle information), seasonal promotional events, blog posts, Electric Vehicle educational content, Requests for Proposals, as well as proofing and editing all pre-published material.

Copywriter (Contract) at Toronto Region Board of Trade

January 1, 2021 - March 1, 2021

Created copy for websites and landing pages while consistently applying the Board’s tone of voice framework. Proofread and edited reports and technical documents. Undertook other content-related tasks as needed.

Copywriter at Sphere Identity

November 1, 2018 - December 1, 2019

Developed, updated, and optimized copy for the brand’s app, website, and product releases. Created and edited end-user content for articles, monthly blogs, marketing material, technical documentation, and FAQs. Coordinated with a small team of researchers and analysts; reviewed, edited, and proofread revisions, and managed copy approvals. Worked cross-functionally with designers, testers, developers, sales, and CX on all text-related aspects. Ensured that brand voice and style guidelines were applied consistently across all forms of written communication.

Digital Content + Communications Specialist at Yellow, NZ

September 1, 2015 - October 1, 2018

Was part of the core team that relaunched the Yellow Pages brand in its transition from print to digital. Built and edited copy for Yellow’s landing pages, customer onboarding emails, display ads, articles, case studies, sales collateral, one-pagers, brochures, and posters. Worked alongside web designers to create engaging content for Yellow’s websites, with a focus on SEO and UI. Planned, created, and implemented engaging ad content for business advertising on Yellow’s digital directories for both B2B and B2C industries. Created logos and banners for profiles while managing customer reviews and ratings.

Freelance Copywriter at Krunch

August 1, 2015 - July 1, 2018

Created social posts (Instagram and Facebook) and updates for automotive brands such as Isuzu, Honda, and Renault. Worked with clients to review their website content, enhancing it with SEO best practices.

Junior Copywriter (Internship) at JWT, India

April 1, 2012 - July 1, 2012

Wrote and edited promotional text, website content, blog posts, and ad copy under guidance from senior copywriters. Conducted research and collaborated with creative teams to ensure brand consistency.

Junior Copywriter (Internship) at JWT, Hyderabad, India

April 1, 2012 - July 1, 2012

Wrote and edited promotional text, website content, blog posts, and ad copy under the guidance of senior copywriters. Conducted research and collaborated with creative teams to ensure brand consistency.