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Senior B2B growth marketer with 9+ years driving demand generation, ABM, paid media, and marketing operations across high-growth SaaS. Known for full-funnel programs tied to MQL, pipeline, and revenue outcomes, with hands-on expertise in CRM and marketing automation. Comfortable bridging strategy and execution across North America and Europe—building ABM account targeting frameworks, optimizing paid search and multi-channel campaigns, improving CRO performance, and managing marketing and sales KPIs, reporting, forecasting, and attribution.…Senior B2B growth marketer with 9+ years driving demand generation, ABM, paid media, and marketing operations across high-growth SaaS. Known for full-funnel programs tied to MQL, pipeline, and revenue outcomes, with hands-on expertise in CRM and marketing automation. Comfortable bridging strategy and execution across North America and Europe—building ABM account targeting frameworks, optimizing paid search and multi-channel campaigns, improving CRO performance, and managing marketing and sales KPIs, reporting, forecasting, and attribution.

Ivan Danilov

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +4

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Senior B2B growth marketer with 9+ years driving demand generation, ABM, paid media, and marketing operations across high-growth SaaS. Known for full-funnel programs tied to MQL, pipeline, and revenue outcomes, with hands-on expertise in CRM and marketing automation. Comfortable bridging strategy and execution across North America and Europe—building ABM account targeting frameworks, optimizing paid search and multi-channel campaigns, improving CRO performance, and managing marketing and sales KPIs, reporting, forecasting, and attribution.…Senior B2B growth marketer with 9+ years driving demand generation, ABM, paid media, and marketing operations across high-growth SaaS. Known for full-funnel programs tied to MQL, pipeline, and revenue outcomes, with hands-on expertise in CRM and marketing automation. Comfortable bridging strategy and execution across North America and Europe—building ABM account targeting frameworks, optimizing paid search and multi-channel campaigns, improving CRO performance, and managing marketing and sales KPIs, reporting, forecasting, and attribution.

Available to hire

Senior B2B growth marketer with 9+ years driving demand generation, ABM, paid media, and marketing operations across high-growth SaaS. Known for full-funnel programs tied to MQL, pipeline, and revenue outcomes, with hands-on expertise in CRM and marketing automation.

Comfortable bridging strategy and execution across North America and Europe—building ABM account targeting frameworks, optimizing paid search and multi-channel campaigns, improving CRO performance, and managing marketing and sales KPIs, reporting, forecasting, and attribution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Demand Generation & Marketing Operations (Contract) at Google-integrated CRM platform (name not provided)

September 1, 2025 - February 28, 2026

Google-integrated CRM implementation for small and mid-market businesses. Expanded paid media mix into YouTube, Reddit, and Google Demand Gen to broaden top-of-funnel reach and reduce reliance on branded search. Designed and built ABM account lists using ICP research for scalable account-level targeting and personalization. Audited and enriched internal customer data (industry, job title, role fields) to improve churn modeling and paid targeting. Led website CRO initiatives to improve conversion rates across key landing pages.

Senior Manager, Growth Marketing at Copper

August 1, 2024 - September 14, 2025

Led Copper’s growth marketing: demand generation and marketing operations; ABM campaigns for Google Workspace verticals in Agencies, Consulting and Financial Services; ~30% annual growth in MQLs, pipeline and revenue for targeted industries; SEO optimization with 20% annual traffic growth; managed marketing and sales operations (Marketo, Copper CRM), lead management, sales enablement, and MQL nurturing; tracked KPIs, targets and budgets.

Senior Manager, Growth Marketing at Copper CRM

November 1, 2020 - August 31, 2024

Owned Copper’s growth marketing function covering demand generation, ABM, paid media, SEO, and marketing operations. Built and ran vertical ABM programs targeting Google Workspace businesses (agencies, consulting, and financial services), delivering 30% annual growth in MQLs, pipeline, and revenue for targeted segments. Drove 20% annual organic traffic growth via technical SEO improvements and content marketing execution. Managed Copper’s CRM instances including lead lifecycle configuration, MQL nurturing programs, sales enablement workflows, and pipeline reporting. Owned marketing and sales KPIs, forecasting targets, and budget allocation.

Marketing Director at TapMango

November 1, 2020 - September 14, 2025

Led TapMango marketing team - external advertising, lead generation, marketing communications; focus on quick service restaurants and specialty retail; website conversion rate optimization contributing to a 30% improvement in conversion rate from webinars, Capterra and Paid Search campaigns; managed CRM and marketing automation, lead nurturing and sales process; SEO optimization and content marketing; marketing campaigns across paid and organic channels in US & Canada; managed blog and social media; KPI and budget oversight.

Marketing Director at TapMango

September 1, 2019 - November 30, 2020

Led external marketing across paid search, paid social, media sponsorships, content marketing, and marketing communications for US and Canadian markets. Improved web conversion rates by 30% across webinars, Capterra listings, and paid search through targeted CRO initiatives. Managed blog, SEO strategy, and social media to grow organic presence and brand authority. Oversaw CRM and marketing automation stack, built lead nurturing workflows, and managed end-to-end sales process from lead to close. Set and tracked marketing and sales KPIs across the team.

Manager, Demand Generation and Marketing Operations at Cority Software

September 1, 2019 - September 14, 2025

Led marketing campaigns (Paid Search, LinkedIn, Capterra), media sponsorships and content marketing with 35% annual MQL growth; managed Pardot and Salesforce setup, email drip campaigns and reporting; built ABM targeting and supported BDR with lead/opportunity management and activity reporting; deployed Salesloft for sales enablement; managed team KPIs and marketing budget.

Manager, Demand Generation & Marketing Operations at Coryty Software (name appears as 'Coryty Software' in resume)

September 1, 2016 - September 30, 2019

Led all paid marketing channels including Google Ads, LinkedIn, Bing, Capterra, and media sponsorships. Achieved 35% annual MQL growth focusing on the US and Western Europe. Managed Pardot and Salesforce; built and maintained email drip campaigns, lead scoring models, lifecycle reporting, and process documentation for sales and marketing teams. Ran ABM programs supporting BDR outreach including account targeting, intent-based prioritization, and opportunity management improvements. Implemented Salesloft for sales team workflows, led configuration, training, and ongoing coaching. Owned team KPIs (MQLs, inbound opportunities, marketing pipeline, attribution) and managed the marketing budget.

Marketing Manager at Magentrix

September 1, 2016 - September 14, 2025

Managed digital marketing channels (SEO, PPC, media sponsorships); defined and executed marketing automation strategy (Act-On); optimized sales and marketing funnel; created landing pages and website content.

Marketing Manager at Corty Software (name appears as 'Corty Software' in resume)

February 1, 2016 - September 30, 2016

Managed customer and partner relationship management (PRM) portals for Salesforce. Managed all digital marketing channels including SEO, PPC, and media sponsorships. Implemented Act-On marketing automation and built initial email nurture programs. Optimized the sales and marketing funnel through landing page and website content improvements.

Head of Digital Marketing at LiveTex

June 1, 2015 - September 14, 2025

Led inbound marketing team; drove lead generation growth (50% in first year) and marketing-sourced deals (25% growth); used Google Analytics and CRM to measure channel impact, increase conversions and reduce churn; created and presented marketing dashboards; developed content plan including whitepapers, blog posts and webcasts; managed paid social (Facebook) and remarketing (Google, AdRoll).

Head of Digital Marketing at LiveTex

October 1, 2014 - June 30, 2015

Built and led the inbound marketing team from the ground up. Grew lead generation by 50% in year one and increased marketing-sourced deals by 25%. Managed performance measurement across Google Analytics and CRM, creating executive-level marketing dashboards and reporting. Developed and executed content marketing plans including whitepapers, blog posts, and webcasts. Ran paid social (Facebook) and remarketing (Google, AdRoll) campaigns to improve conversion rates and reduce churn.

Online Marketing Lead at Veeam Software

October 1, 2014 - September 14, 2025

Led external lead generation, display advertising and media sponsorships; expanded external marketing from a few sponsored resources to 100+ blogs and media partners; achieved 100% lead generation growth YoY across North America and EMEA; implemented a content marketing strategy focused on educational resources for virtualization professionals; analyzed performance using Google Analytics, Marketo and Salesforce.

Online Marketing Lead at Veeam Software

October 1, 2010 - October 31, 2014

Managed the team responsible for external lead generation, display advertising, and media sponsorships. Scaled Veeam’s external partner network from a handful of resources to 100+ blogs, communities, and media publishers across North America and EMEA. Delivered consistent 100% year-over-year lead generation growth. Developed a content marketing strategy targeting virtualization professionals and established Veeam as a trusted educational resource. Built and presented performance reports using Google Analytics, Marketo, and Salesforce.