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Hi, I’m Ivan Danilov. I bring over 10 years of digital marketing experience in software B2B, leading growth marketing initiatives and building scalable demand generation programs. I enjoy turning complex problems into repeatable, data-driven strategies that drive measurable impact. I excel at ABM campaigns, marketing operations, and collaborating with sales to accelerate pipeline and revenue. My track record includes targeted industry programs, SEO optimization, and managing budgets and KPIs to deliver consistent MQL growth and strong ROI across multiple verticals.…Hi, I’m Ivan Danilov. I bring over 10 years of digital marketing experience in software B2B, leading growth marketing initiatives and building scalable demand generation programs. I enjoy turning complex problems into repeatable, data-driven strategies that drive measurable impact. I excel at ABM campaigns, marketing operations, and collaborating with sales to accelerate pipeline and revenue. My track record includes targeted industry programs, SEO optimization, and managing budgets and KPIs to deliver consistent MQL growth and strong ROI across multiple verticals.

Ivan Danilov

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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Hi, I’m Ivan Danilov. I bring over 10 years of digital marketing experience in software B2B, leading growth marketing initiatives and building scalable demand generation programs. I enjoy turning complex problems into repeatable, data-driven strategies that drive measurable impact. I excel at ABM campaigns, marketing operations, and collaborating with sales to accelerate pipeline and revenue. My track record includes targeted industry programs, SEO optimization, and managing budgets and KPIs to deliver consistent MQL growth and strong ROI across multiple verticals.…Hi, I’m Ivan Danilov. I bring over 10 years of digital marketing experience in software B2B, leading growth marketing initiatives and building scalable demand generation programs. I enjoy turning complex problems into repeatable, data-driven strategies that drive measurable impact. I excel at ABM campaigns, marketing operations, and collaborating with sales to accelerate pipeline and revenue. My track record includes targeted industry programs, SEO optimization, and managing budgets and KPIs to deliver consistent MQL growth and strong ROI across multiple verticals.

Available to hire

Hi, I’m Ivan Danilov. I bring over 10 years of digital marketing experience in software B2B, leading growth marketing initiatives and building scalable demand generation programs. I enjoy turning complex problems into repeatable, data-driven strategies that drive measurable impact.

I excel at ABM campaigns, marketing operations, and collaborating with sales to accelerate pipeline and revenue. My track record includes targeted industry programs, SEO optimization, and managing budgets and KPIs to deliver consistent MQL growth and strong ROI across multiple verticals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Manager, Growth Marketing at Copper

August 1, 2024 - September 14, 2025

Led Copper’s growth marketing: demand generation and marketing operations; ABM campaigns for Google Workspace verticals in Agencies, Consulting and Financial Services; ~30% annual growth in MQLs, pipeline and revenue for targeted industries; SEO optimization with 20% annual traffic growth; managed marketing and sales operations (Marketo, Copper CRM), lead management, sales enablement, and MQL nurturing; tracked KPIs, targets and budgets.

Marketing Director at TapMango

November 1, 2020 - September 14, 2025

Led TapMango marketing team - external advertising, lead generation, marketing communications; focus on quick service restaurants and specialty retail; website conversion rate optimization contributing to a 30% improvement in conversion rate from webinars, Capterra and Paid Search campaigns; managed CRM and marketing automation, lead nurturing and sales process; SEO optimization and content marketing; marketing campaigns across paid and organic channels in US & Canada; managed blog and social media; KPI and budget oversight.

Manager, Demand Generation and Marketing Operations at Cority Software

September 1, 2019 - September 14, 2025

Led marketing campaigns (Paid Search, LinkedIn, Capterra), media sponsorships and content marketing with 35% annual MQL growth; managed Pardot and Salesforce setup, email drip campaigns and reporting; built ABM targeting and supported BDR with lead/opportunity management and activity reporting; deployed Salesloft for sales enablement; managed team KPIs and marketing budget.

Marketing Manager at Magentrix

September 1, 2016 - September 14, 2025

Managed digital marketing channels (SEO, PPC, media sponsorships); defined and executed marketing automation strategy (Act-On); optimized sales and marketing funnel; created landing pages and website content.

Head of Digital Marketing at LiveTex

June 1, 2015 - September 14, 2025

Led inbound marketing team; drove lead generation growth (50% in first year) and marketing-sourced deals (25% growth); used Google Analytics and CRM to measure channel impact, increase conversions and reduce churn; created and presented marketing dashboards; developed content plan including whitepapers, blog posts and webcasts; managed paid social (Facebook) and remarketing (Google, AdRoll).

Online Marketing Lead at Veeam Software

October 1, 2014 - September 14, 2025

Led external lead generation, display advertising and media sponsorships; expanded external marketing from a few sponsored resources to 100+ blogs and media partners; achieved 100% lead generation growth YoY across North America and EMEA; implemented a content marketing strategy focused on educational resources for virtualization professionals; analyzed performance using Google Analytics, Marketo and Salesforce.