Design is more than visuals—it's communication, storytelling, and problem solving. With 25+ years of experience, Amy Schwartz helps clients across healthcare, beauty and wellness, hospitality, fashion, and education build clear, compelling brands through thoughtful design. Her expertise spans branding, logos, print and digital design, packaging, and pattern design. As a founder and creative leader, she’s guided teams, shaped creative direction, and delivered cohesive marketing materials and campaigns that connect with customers.

Amy Schwartz

Design is more than visuals—it's communication, storytelling, and problem solving. With 25+ years of experience, Amy Schwartz helps clients across healthcare, beauty and wellness, hospitality, fashion, and education build clear, compelling brands through thoughtful design. Her expertise spans branding, logos, print and digital design, packaging, and pattern design. As a founder and creative leader, she’s guided teams, shaped creative direction, and delivered cohesive marketing materials and campaigns that connect with customers.

Available to hire

Design is more than visuals—it’s communication, storytelling, and problem solving. With 25+ years of experience, Amy Schwartz helps clients across healthcare, beauty and wellness, hospitality, fashion, and education build clear, compelling brands through thoughtful design.

Her expertise spans branding, logos, print and digital design, packaging, and pattern design. As a founder and creative leader, she’s guided teams, shaped creative direction, and delivered cohesive marketing materials and campaigns that connect with customers.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Creative Director at KicKee Pants
January 1, 2018 - January 1, 2025
Guided visual direction and design strategy for a boutique clothing brand. Designed unique seasonal prints and patterns while keeping each collection aligned with the brand’s aesthetic and consumer appeal. Created catalogs and a wide range of marketing collateral, ensuring cohesive look and messaging across product packaging and promotions. Managed and mentored the design team to maintain quality and meet deadlines, and collaborated with marketing to ensure campaign and social graphics consistently reflected brand strategy and told the brand story across touchpoints. Partnered with the founder to uphold creative vision, consistency, and innovation.
Founder / Creative Director at Giraffe Design
January 1, 2005 - Present
Founded and led a graphic design company from the ground up, providing personalized design services across multiple industries. Managed client acquisition, project timelines, and delivery across branding, logo design, print and digital design, packaging, email campaigns, invitations, brochures, corporate identities, marketing materials, and event graphics. Developed creative concepts, ensured deadlines were met, and delivered high-quality work aligned with client objectives. Built strong client relationships and maintained a reputation for results-driven design solutions.
Senior Designer at IE Design + Communications
January 1, 1999 - January 1, 2005
Produced custom branding and visual design solutions for clients spanning healthcare, education, financial institutions, and event production. Handled concept development and created high-quality print and digital assets. Worked directly with clients to understand their vision and translate it into design that reflected brand identity. Managed multiple projects simultaneously, maintained agency creative standards, and ensured detail and deadline accuracy in a fast-paced environment.

Education

Bachelor’s Degree in Mass Communication and Journalism at University of California at Fresno
August 20, 1994 - May 8, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Travel & Hospitality, Consumer Goods, Professional Services, Media & Entertainment, Non-Profit Organization, Other, Retail