Sophie McLeman

Conversion Copywriter at TyK

Current role delivering conversion-focused copy and content strategy across web, CRM, email, and campaigns; responsible for aligning messaging with product and growth goals to drive engagement and conversions.

Marketing Manager at Gray Matters

Led multi-channel marketing campaigns, shaped brand messaging and campaigns, and collaborated with product and sales to drive demand.

Marketing Copywriter at Articulate Marketing

Owned full content strategy (tone, positioning, SEO & geo performance) and content calendar; produced copy across web, CRM, email, and campaigns; scaled content for startups to Fortune 500s; partnered with sales, product, and leadership to refine messaging and drive demand.

Freelance Copywriter at SMC

Produced high-impact copy across web, email, CRM and campaigns; developed content strategies and executed multi-channel campaigns; optimized content using analytics and audience insights.

Marketing Executive at The Pure Package

Delivered marketing campaigns and brand messaging; collaborated across teams to drive growth.

Assistant Agent at The Darley Anderson Literary Agency

Conversion Copywriter at TYK

Marketing Manager at Gray Matters

Marketing Copywriter at Articulate Marketing

Owned full content strategy (tone of voice, positioning, SEO and performance) and content calendar. Produced high-impact copy across web, CRM, email, and campaigns. Scaled content from startup to enterprise platform used by Fortune 500s. Partnered with sales, product, and leadership to refine messaging and adapt to shifting market positioning. Managed and mentored external writers for quality and consistency. Created and executed content strategies for multiple clients, producing copy across web, email, CRM, and campaigns. Optimized content using analytics and audience insights. Planned and executed marketing campaigns, including web, email, social media and events. Created copy for web and blogs, conducted client interviews, and optimized content for SEO.

Freelance Copywriter at SMc

Marketing Associate at Albion Capital

Marketing Exec at The Pure Package