I am an experienced SEO copywriter with a Creative Writing degree from Kingston University. I specialise in crafting engaging, optimised content for diverse audiences that drives conversions. I have written for over 1,000 brands and pride myself on grammar, storytelling, and adaptability across digital platforms. I am passionate about fashion, trends and culture, and I strive to inspire others with my words. I welcome feedback and am committed to continuous improvement. I excel at turning data and trend insights into actionable content strategies, using keyword research and performance metrics to inform planning. I value clear communication, collaboration with cross-functional teams, and delivering audience-first copy that resonates and converts.

Julia Richardson

I am an experienced SEO copywriter with a Creative Writing degree from Kingston University. I specialise in crafting engaging, optimised content for diverse audiences that drives conversions. I have written for over 1,000 brands and pride myself on grammar, storytelling, and adaptability across digital platforms. I am passionate about fashion, trends and culture, and I strive to inspire others with my words. I welcome feedback and am committed to continuous improvement. I excel at turning data and trend insights into actionable content strategies, using keyword research and performance metrics to inform planning. I value clear communication, collaboration with cross-functional teams, and delivering audience-first copy that resonates and converts.

Available to hire

I am an experienced SEO copywriter with a Creative Writing degree from Kingston University. I specialise in crafting engaging, optimised content for diverse audiences that drives conversions. I have written for over 1,000 brands and pride myself on grammar, storytelling, and adaptability across digital platforms. I am passionate about fashion, trends and culture, and I strive to inspire others with my words. I welcome feedback and am committed to continuous improvement.

I excel at turning data and trend insights into actionable content strategies, using keyword research and performance metrics to inform planning. I value clear communication, collaboration with cross-functional teams, and delivering audience-first copy that resonates and converts.

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Language

English
Fluent

Work Experience

Freelance Marketing Copywriter at Neal’s Yard Remedies
July 1, 2025 - Present
Crafts compelling marketing emails and high-converting website banners aligned with brand identity and campaign goals. Produces over 20 SEO-optimised product descriptions daily, ensuring accuracy of technical specifications and alignment with UX and merchandising best practices. Refines AI-generated copy to meet brand tone guidelines, enhancing readability and emotional resonance across digital channels. Writes and edits newsletters for both customer-facing and internal audiences, maintaining a consistent narrative voice while tailoring messaging to audience needs and campaign objectives.
Freelance Marketing Copywriter at Neal’s Yard Remedies
July 1, 2025 - Present
Crafts compelling marketing emails and high-converting website banners that align with brand identity and campaign goals, using persuasive language and clear calls to action to drive engagement. Produces over 20 SEO-optimised product descriptions daily, ensuring accuracy of technical specifications, consistency of tone, and alignment with UX and merchandising best practices. Refines AI-generated copy to meet brand tone of voice guidelines, enhancing readability, clarity and emotional resonance across digital channels. Writes and edits engaging newsletters for both customer-facing and internal audiences, maintaining a consistent narrative voice while tailoring messaging to suit audience needs and campaign objectives.
Freelance Marketing Copywriter at Neal's Yard Remedies
July 1, 2025 - Present
Crafts compelling marketing emails and high-converting website banners that align with brand identity and campaign goals, using persuasive language and clear calls to action to drive engagement. Produces over 20 SEO-optimised product descriptions daily, ensuring accuracy of technical specifications, consistency of tone and alignment with UX and merchandising best practices. Refines AI-generated copy to meet brand voice guidelines, enhancing readability, clarity and emotional resonance across digital channels. Writes and edits engaging newsletters for both customer-facing and internal audiences, maintaining a consistent narrative voice while tailoring messaging to audience needs and campaign objectives.
Freelance Marketing Copywriter at Neal's Yard Remedies
July 1, 2025 - Present
Crafts compelling marketing emails and high-converting website banners; produces over 20 SEO-optimised product descriptions daily; refines AI-generated copy to meet brand tone of voice guidelines; writes and edits engaging newsletters for customer-facing and internal audiences.
Freelance Marketing Copywriter at Neal's Yard Remedies
July 1, 2025 - Present
Crafts marketing emails and banners, writes SEO-optimised product descriptions, refines AI-generated copy to match brand tone, and produces newsletters for customer-facing and internal audiences.
Freelance Marketing Copywriter at Neal's Yard Remedies
July 1, 2025 - Present
Crafts compelling marketing emails and high-converting website banners that align with brand identity and campaign goals, using persuasive language and clear calls to action to drive engagement. Produces over 20 SEO-optimised product descriptions daily, ensuring accuracy of technical specifications, consistency of tone, and alignment with UX and merchandising best practices. Refines AI-generated copy to meet brand tone of voice guidelines, enhancing readability, clarity and emotional resonance across digital channels. Writes and edits engaging newsletters for both customer-facing and internal audiences, maintaining a consistent narrative voice while tailoring messaging to suit audience needs and campaign objectives.
Freelance Marketing Copywriter at Neal’s Yard Remedies
July 1, 2025 - Present
Crafts marketing emails and high-converting website banners aligned with brand identity and campaign goals; writes and optimises over 20 SEO-friendly product descriptions daily, ensuring accurate specifications, consistent tone, and UX-merchandising alignment; refines AI-generated copy to meet brand voice; writes and edits newsletters for customer-facing and internal audiences, maintaining a consistent narrative while tailoring messaging to campaign objectives.
Freelance Marketing Copywriter at Neal’s Yard Remedies
July 1, 2025 - Present
Crafts compelling marketing emails and high-converting website banners aligned with brand identity and campaign goals; produces over 20 SEO-optimised product descriptions daily with accurate technical specs and consistent tone; refines AI-generated copy to meet brand voice guidelines; writes and edits newsletters for customer-facing and internal audiences, maintaining a consistent narrative voice while tailoring messaging to audience needs and campaign objectives.
Freelance Marketing Copywriter at Neal's Yard Remedies
July 1, 2025 - Present
Crafts compelling marketing emails and high-converting website banners aligned with brand identity; produces SEO-optimised product descriptions daily; refines AI-generated copy to meet brand voice guidelines; writes and edits newsletters for customer-facing and internal audiences.
Optimization Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Writes up to 50-70 optimised Product Listing Pages and metadata per week for FARFETCH and Browns Fashion, meeting deadlines. Carries out keyword and brand research and translates it into storytelling for over 1,000 brands. Collaborates with online merchandisers to create compelling, optimised copy based on current trends. Delivers presentations on brands to the team to improve copy quality. Works on BAU and website audits, and supports editor to maintain high copy standards. Prompts internal AI and creates workflow template copy for up to 40,000 website pages.
Optimization Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Writes 50-70 optimised Product Listing Pages and metadata per week for FARFETCH and Browns Fashion, meeting deadlines. Conducts keyword and brand research and translates findings into engaging copy for 1,000+ brands. Collaborates with online merchandisers to craft current-trend copy. Delivers brand presentations to the team, supports BAU and website audits, and works with editors to raise copy standards. Also prompts AI models and creates workflow templates for up to 40,000 website pages.
Optimization Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Wrote up to 50-70 optimised Product Listing Pages and metadata per week for FARFETCH and Browns Fashion, while meeting deadlines. Carried out keyword and brand research efficiently and implemented it into storytelling for over 1000 brands. Communicated with online merchandisers to create compelling and optimised copy based on current trends. Delivered informative presentations on brands to the team to enhance copy and knowledge. Worked on projects independently and collaboratively during and outside of BAU, including carrying out website audits. Worked alongside the editor to consistently improve and maintain a high standard of copy. Promoted internal AI workflow templates for up to 40,000 website pages.
Optimization Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Writes 50-70 optimized Product Listing Pages and metadata weekly for FARFETCH and Browns Fashion; conducts keyword and brand research; collaborates with online merchandisers; delivers brand presentations and website audits; develops AI workflow copy for up to 40,000 pages.
Optimization Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Writes 50-70 optimised Product Listing Pages and metadata weekly for FARFETCH and Browns Fashion; conducts keyword and brand research; collaborates with online merchandisers; delivers brand presentations; conducts website audits and creates AI workflow templates for up to 40,000 pages.
Optimisation Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Writes up to 50-70 optimised Product Listing Pages and metadata per week for FARFETCH and Browns Fashion, while sticking to deadlines. Carries out keyword and brand research efficiently and implements it into storytelling for over 1000 brands. Communicates with other teams, such as online merchandisers, to create compelling and optimised copy based on current trends. Delivers informative presentations on brands to the team to enhance copy and improve knowledge. Works on projects independently and collaboratively during and outside of BAU, including carrying out website audits. Works alongside the editor to consistently improve and maintain a high standard of copy. Prompts internal AI model and creates workflow template copy for up to 40,000 website pages.
Optimisation Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Writes up to 50-70 optimised Product Listing Pages and metadata per week for FARFETCH and Browns Fashion; conducts keyword and brand research to inform storytelling for 1000+ brands; collaborates with online merchandisers to produce copy aligned with trends; delivers brand-focused presentations to improve copy; works on BAU and non-BAU projects, including website audits; supports editor to maintain high copy standards; prompts internal AI models and creates workflow templates for up to 40,000 website pages.
Optimisation Copywriter at FARFETCH
June 1, 2025 - September 15, 2025
Wrote 50-70 optimised Product Listing Pages and metadata per week for FARFETCH and Browns Fashion; conducted keyword and brand research and integrated findings into storytelling for 1000+ brands; collaborated with online merchandisers to create copy aligned with trends; delivered brand presentations to enhance copy; led BAU+ projects including website audits; supported editor to maintain high standards and created workflow copy templates for up to 40,000 pages using AI.
Optimization Copywriter at Farfetch
June 1, 2025 - September 15, 2025
Writes 50-70 optimised Product Listing Pages and metadata weekly for Farfetch and Browns Fashion; conducts keyword and brand research; collaborates with online merchandisers to create compelling copy; delivers brand briefings to improve copy.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Writes up to 60 product descriptions per day in an appropriate tone while meeting deadlines. Conducts efficient product research. Delivers brand presentations to the team to enhance copy knowledge. Works on projects independently and as part of a team, including collaboration with the editing team to maintain a high standard of copy.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Writes up to 60 descriptions per day in an adequate tone of voice while meeting deadlines. Carries out product research efficiently. Delivers presentations to the team on brands to enhance copy and improve knowledge. Works on projects independently and as a team during and outside of BAU. Works alongside the editing team to consistently improve and maintain a high standard of copy.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Wrote up to 60 descriptions per day in an adequate tone of voice while sticking to deadlines. Carried out product research efficiently. Delivered presentations to the team on brands to enhance copy and knowledge. Worked on projects independently and as a team during and outside of BAU. Worked alongside the editing team to consistently improve and maintain a high standard of copy.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Writes up to 60 product descriptions daily; conducts product research; delivers brand presentations; works both independently and as part of the team; collaborates with editors.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Wrote up to 60 descriptions per day, conducted product research, delivered brand presentations, and supported team with copy quality across BAU projects.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Writes up to 60 descriptions per day in an adequate tone of voice while sticking to deadlines. Carries out product research efficiently. Delivers presentations to the team on brands to enhance copy and improve knowledge. Works on projects independently and as a team during and outside of BAU. Works alongside the editing team to consistently improve and maintain a high standard of copy.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Writes up to 60 product descriptions daily in an appropriate tone while meeting deadlines; conducts product research; delivers team presentations on brands to enhance copy; works on projects independently and as part of a team during and outside BAU; collaborates with editing team to maintain high copy standards.
Product Copywriter at FARFETCH
May 1, 2022 - September 15, 2025
Wrote up to 60 product descriptions daily in a consistent tone; conducted efficient product research; delivered brand presentations to the team to enhance copy and knowledge; contributed to independent and collaborative projects; supported editing team to maintain high copy quality.
Product Copywriter at Farfetch
May 1, 2022 - September 15, 2025
Writes up to 60 descriptions per day in appropriate tone of voice; conducts product research; presents on brands to the team; works with editing team and QA; uses AI prompts to support page generation.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Writing product descriptions read by thousands; researching products and current beauty and wellness trends. Writing optimised blogs that are regularly posted on the website, which have a very high conversion to sales.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Writing product descriptions that are read by thousands of users. Researching products and current beauty and wellness trends. Writing optimised blogs that are regularly posted on the website, which have a very high conversion to sales.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Writing product descriptions that are read by thousands of users. Researching products and current beauty and wellness trends. Writing optimised blogs that are regularly posted on the website, which have a very high conversion to sales.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Wrote product descriptions; researched beauty and wellness trends; authored optimised blogs with high conversion.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Wrote product descriptions, researched products and beauty trends, and authored optimised blogs with high conversion.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Writing product descriptions that are read by thousands of users. Researching products and current beauty and wellness trends. Writing optimised blogs that are regularly posted on the website, which have a very high conversion to sales.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Writes product descriptions read by thousands of users; researches products and current beauty and wellness trends; writes optimised blogs regularly posted on the site, contributing to high conversions.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Wrote product descriptions read by thousands; researched products and current beauty and wellness trends; wrote optimised blogs regularly posted on the website, contributing to high conversion to sales.
Copywriter at Cosmetify
May 1, 2021 - September 15, 2025
Wrote product descriptions, researched beauty and wellness products, and authored optimised blogs with high conversion to sales.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Writing product listing pages, brand descriptions, and optimised blogs. Producing copy and scheduling social media postings. Producing email copy and composing press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Writing product listing pages, brand descriptions, and optimised blogs. Producing copy and scheduling social media postings. Producing email copy and composing press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Writing product listing pages, brand descriptions, and optimised blogs. Producing copy and scheduling social media postings. Producing email copy and composing press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Wrote product listing pages, brand descriptions, and optimised blogs; produced copy and scheduled social media postings; produced email copy and press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Wrote product listing pages, brand descriptions, and optimised blogs; produced copy and scheduled social media postings; created email copy and press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Writing product listing pages, brand descriptions, and optimised blogs. Producing copy and scheduling social media postings. Producing email copy and composing press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Writes product listing pages, brand descriptions, and optimised blogs; produces copy and schedules social media postings; creates email copy and composes press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Wrote product listing pages, brand descriptions, and optimised blogs; produced copy and scheduled social media postings; produced email copy and press releases.
Copywriter at Watches2u International
April 1, 2021 - September 15, 2025
Wrote product listing pages, brand descriptions and optimised blogs; produced copy and scheduled social media postings; created email copy and press releases.

Education

Bachelor of Arts (2:1) in Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010
Bachelor of Arts (2:1) in Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stanmore
September 1, 2008 - July 1, 2010
Bachelor of Arts (2:1) in Creative Writing and Film Studies at Kingston University
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010
Bachelor of Arts (Upper Second Class with Honours) - Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010
BA (Hons) Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010
BA (Hons) Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010
Bachelor of Arts (2:1) in Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010
Bachelor of Arts (2:1) in Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010
Bachelor of Arts (2:1) in Creative Writing and Film Studies at Kingston University, London
October 1, 2011 - November 1, 2014
A Levels at New College, Stamford
September 1, 2008 - July 1, 2010

Qualifications

Bachelor of Arts (Upper Second Class with Honours) - Creative Writing and Film Studies
October 1, 2011 - November 1, 2014
A Levels
September 1, 2008 - July 1, 2010

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet, Consumer Goods