Hi, I’m Georgina Copeland. I’m a content strategist and writer with 15+ years’ experience delivering impactful digital and print content across sectors including financial services, legal, charity, travel, FMCG, and e-commerce. I specialise in remote content roles where collaboration, UX-focused copywriting, and brand storytelling are central. I’m passionate about building brand identity, enhancing user journeys, and optimising content for performance. I’ve led high-profile content migrations and campaigns that drive engagement and revenue, and I excel at simplifying complex information for diverse audiences. My work spans campaign microsites, fundraising platforms, SEO-driven blogs, and large-scale CMS migrations, always aiming to create clear, compelling experiences for users and stakeholders alike.

Georgina Copeland

Hi, I’m Georgina Copeland. I’m a content strategist and writer with 15+ years’ experience delivering impactful digital and print content across sectors including financial services, legal, charity, travel, FMCG, and e-commerce. I specialise in remote content roles where collaboration, UX-focused copywriting, and brand storytelling are central. I’m passionate about building brand identity, enhancing user journeys, and optimising content for performance. I’ve led high-profile content migrations and campaigns that drive engagement and revenue, and I excel at simplifying complex information for diverse audiences. My work spans campaign microsites, fundraising platforms, SEO-driven blogs, and large-scale CMS migrations, always aiming to create clear, compelling experiences for users and stakeholders alike.

Available to hire

Hi, I’m Georgina Copeland. I’m a content strategist and writer with 15+ years’ experience delivering impactful digital and print content across sectors including financial services, legal, charity, travel, FMCG, and e-commerce. I specialise in remote content roles where collaboration, UX-focused copywriting, and brand storytelling are central. I’m passionate about building brand identity, enhancing user journeys, and optimising content for performance.

I’ve led high-profile content migrations and campaigns that drive engagement and revenue, and I excel at simplifying complex information for diverse audiences. My work spans campaign microsites, fundraising platforms, SEO-driven blogs, and large-scale CMS migrations, always aiming to create clear, compelling experiences for users and stakeholders alike.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Web Content Writer at AVASK Global Compliance
September 1, 2025 - September 15, 2025
Led SEO-focused content strategy for blogs and landing pages to increase leads. Developed rapid-response content during regulatory shifts. Ensured tone of voice and brand consistency across platforms. Analyzed content performance (GA4, MS Clarity). Produced marketing assets, press releases, and designer briefs.
Freelance Content Writer at British Council
September 1, 2024 - September 15, 2025
Produced B2B lead-generation content for enterprise audiences.
Blog Content Editor at Go City
May 1, 2024 - September 15, 2025
Migrated and optimised content to new platform, maintaining SEO and brand coherence.
Web Content Officer (Maternity Cover) at The Bar Council
December 1, 2023 - September 15, 2025
Launched high-profile event pages, boosting registrations. Managed four websites and intranet using Preside CMS. Produced analytics reporting and improved content workflows.
Senior Digital Content Editor at Christian Aid
December 1, 2023 - September 15, 2025
Led relaunch of charity shop and gifts platform. Co-led campaign content strategy for “Rise Up” generating £517K. Directed cross-functional content teams for digital and print. Enhanced UX through user-focused copy.
Web Content Manager (Contract) at Cheil London for Samsung UK
January 1, 2018 - September 15, 2025
Migrated Samsung UK online shop to Hybris CMS. Improved UX and reduced customer service queries with improved content.
Web Content Analyst (Contract) at Babcock International
January 1, 2017 - September 15, 2025
Assessed compliance of 100+ websites with W3C and brand standards.
Content Editor (Contract) at Automobile Association (AA)
January 1, 2016 - September 15, 2025
Delivered content for insurance and mortgage products. Co-created “Help Me Choose” tool with UX researcher. Authored AA’s first online tone of voice style guide.
Web Content Writer at Maritime & Coastguard Agency GOV.UK Migration
January 1, 2014 - September 15, 2025
Migrated entire website to GOV.UK, rewriting technical content into plain English. Ensured accessibility and GDS content design principles.
Web Content Writer at AVASK Global Compliance
September 1, 2025 - September 15, 2025
Led SEO-focused content strategy for blogs and landing pages to increase leads. Developed rapid-response content during regulatory shifts. Ensured tone of voice and brand consistency across platforms. Analysed content performance (GA4, MS Clarity). Produced marketing assets, press releases, and designer briefs.
Freelance Content Writer at British Council
September 1, 2024 - September 15, 2025
Produced B2B lead-generation content for enterprise audiences.
Blog Content Editor at Go City
May 1, 2024 - September 15, 2025
Migrated and optimised content to new platform, maintaining SEO and brand coherence.
Web Content Officer (Maternity Cover) at The Bar Council
December 1, 2023 - September 15, 2025
Launched high-profile event pages, boosted registrations. Managed four websites and intranet using Preside CMS. Produced analytics reporting and improved content workflows.
Senior Digital Content Editor at Christian Aid
December 31, 2023 - September 15, 2025
Led relaunch of charity shop and gifts platform. Co-led campaign content strategy for “Rise Up” generating £517K. Directed cross-functional content teams for digital and print. Enhanced UX through user-focused copy.
Web Content Manager (Contract) at Cheil London for Samsung UK
December 31, 2018 - September 15, 2025
Migrated Samsung UK online shop to Hybris CMS. Improved UX and reduced customer service queries with improved content.
Web Content Analyst (Contract) at Babcock International
December 31, 2017 - September 15, 2025
Assessed compliance of 100+ websites with W3C and brand standards.
Content Editor (Contract) at Automobile Association (AA)
December 31, 2016 - September 15, 2025
Delivered content for insurance and mortgage products. Co-created “Help Me Choose” tool with UX researcher. Authored AA’s first online tone of voice style guide.

Education

MA Professional Writing (2:1) at Falmouth University
January 11, 2030 - January 1, 2018
MA in Professional Writing at Falmouth University
January 1, 2018 - September 15, 2025

Qualifications

Copywriting for Public Sector (Gov PD)
January 1, 2022 - September 15, 2025
Proofreading Level 1 (CIEP)
January 1, 2019 - September 15, 2025
Content Design (Scroll)
January 1, 2016 - September 15, 2025
Content Design Principles & Publisher CMS (GDS)
January 1, 2014 - September 15, 2025
Member, Professional Copywriters Network
January 11, 2030 - September 15, 2025
Copywriting for Public Sector (Gov PD)
January 1, 2022 - September 15, 2025
Proofreading Level 1 (CIEP)
January 1, 2019 - September 15, 2025
Content Design (Scroll)
January 1, 2016 - September 15, 2025
Content Design Principles & Publisher CMS (GDS)
January 1, 2014 - September 15, 2025

Industry Experience

Financial Services, Professional Services, Non-Profit Organization, Travel & Hospitality, Consumer Goods, Software & Internet, Media & Entertainment