Hi, I’m Georgina Copeland. I’m a content strategist and writer with 15+ years’ experience delivering impactful digital and print content across sectors including financial services, legal, charity, travel, FMCG, and e-commerce. I specialise in remote content roles where collaboration, UX-focused copywriting, and brand storytelling are central. I’m passionate about building brand identity, enhancing user journeys, and optimising content for performance.
I’ve led high-profile content migrations and campaigns that drive engagement and revenue, and I excel at simplifying complex information for diverse audiences. My work spans campaign microsites, fundraising platforms, SEO-driven blogs, and large-scale CMS migrations, always aiming to create clear, compelling experiences for users and stakeholders alike.
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