Available to hire
Hi, I’m Felicia Ghercavii, a designer based in Lugano, Switzerland. I blend product design, UX, branding, and creative coding to craft clear, delightful digital experiences across fintech, DTC, and editorial spaces.
I thrive in agile teams, mentor juniors, and love turning complex problems into intuitive interfaces. In my spare time, I explore new tools and techniques to push boundaries while keeping users at the center.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Russian
Fluent
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
German
Fluent
Italian
Advanced
Spanish; Castilian
Advanced
Work Experience
Senior Digital Designer at Oliver Agency | Barclays
February 1, 2024 - September 15, 2025Redesigned website, emails, letters, and social assets; boosted retention by 35%, followers by 400%, and CTR by 25%. Led campaigns with partners like Sony, contributing to a 3.5% sales increase. Simplified client communications, reducing support calls by 20% and increasing credit uptake by 3%. Mentored juniors and helped Barclays’ card rank highly on major comparison platforms.
Senior Brand Designer at Vivere
August 1, 2022 - September 15, 2025Repositioned Vivere’s identity to strengthen brand presence during rapid growth. Delivered investor decks that supported funding and B2B expansion. Improved team efficiency by mentoring juniors and streamlining workflows.
Brand Designer at Vivere
May 1, 2021 - September 15, 2025Launched 10+ brands in wellness, beauty, and spirits from identity to packaging to e-commerce assets. Created modular design systems and pitch decks that accelerated go-to-market timelines.
Editorial Designer & Social Media Manager at SEEQ AGENCY
September 1, 2020 - September 15, 2025Boosted visibility through targeted, SEO-driven social strategies across key platforms. Designed editorial content and campaigns that elevated brand engagement and narrative consistency.
Design Intern at IED Madrid
September 1, 2018 - September 15, 2025Supported multidisciplinary research through editorial design, 3D visuals, and infographics.
Senior Digital Designer at Oliver Agency
February 1, 2024 - September 15, 2025Redesigned website, emails, letters, socials: boosted retention by 35%, followers by 400%, and CTR by 25%. Led campaigns with partners like Sony, contributing to a 3.5% sales increase. Simplified client communications, cutting support calls by 20% and raising credit uptake by 3%. Mentored juniors and helped keep Barclays’ card top-ranked on major comparison platforms.
Senior Brand Designer at Vivere
August 1, 2022 - September 15, 2025Repositioned Vivere’s identity, strengthening brand presence during rapid growth. Delivered investor decks that supported funding and B2B expansion. Improved team efficiency by mentoring juniors and streamlining workflows.
Brand Designer at Seeq Agency
May 1, 2021 - September 15, 2025Launched 10+ brands in wellness, beauty, and spirits through end-to-end development, from identity to packaging to e-commerce assets. Created modular design systems and pitch decks that accelerated go-to-market timelines.
Editorial Designer & Social Media Manager at Seeq Agency
September 1, 2020 - September 15, 2025Boosted visibility through targeted, SEO-driven social strategies across key platforms. Designed editorial content and campaigns that elevated brand engagement & narrative consistency.
Design Intern at IED Madrid
September 1, 2018 - September 15, 2025Supported multidisciplinary research through editorial design, 3D visuals, and infographics.
Senior Digital Designer at Oliver Agency
February 1, 2024 - September 15, 2025Redesigned Barclays’ digital touchpoints (website, emails, letters, and social channels); improved retention by 35%, social followers by 400%, and CTR by 25%. Led campaigns with partners including Sony, contributing to a 3.5% sales increase. Streamlined client communications, reducing support calls by 20% and boosting credit uptake by 3%. Mentored junior designers and supported Barclays card to maintain top ranking on major comparison sites.
Senior Brand Designer at Vivere
August 1, 2022 - September 15, 2025Repositioned Vivere’s identity to support rapid growth and B2B expansion. Created investor decks that facilitated funding and partnerships; improved team efficiency through mentorship and streamlined workflows.
Brand Designer at Vivere
May 1, 2021 - September 15, 2025Launched 10+ brands in wellness, beauty, and spirits; led end-to-end development from identity to packaging to e-commerce assets. Built modular design systems and pitch decks to accelerate go-to-market timelines.
Editorial Designer & Social Media Manager at Seeq Agency
September 1, 2020 - September 15, 2025Boosted visibility through targeted, SEO-driven social strategies across key platforms. Designed editorial content and campaigns that elevated brand engagement and narrative consistency.
Design Intern at IED Madrid
September 1, 2018 - September 15, 2025Supported multidisciplinary research through editorial design, 3D visuals, and infographics.
Senior Digital Designer at Oliver Agency
February 29, 2024 - September 15, 2025 Redesigned website, emails, letters, socials: boosted retention by 35%, followers by 400%, and CTR by 25%. Led campaigns with partners like Sony, contributing to a 3.5% sales increase. Simplified client communications, cutting support calls by 20% and raising credit uptake by 3%. Mentored juniors and helped keep Barclays’ card top-ranked on major comparison platforms.
Senior Brand Designer at Vivere
August 31, 2022 - September 15, 2025Repositioned Vivere’s identity, strengthening brand presence during rapid growth. Delivered investor decks that supported funding and B2B expansion. Improved team efficiency by mentoring juniors and streamlining workflows.
Brand Designer at Vivere
May 31, 2021 - September 15, 2025Launched 10+ brands in wellness, beauty, and spirits through end-to-end development, from identity to packaging to e-commerce assets. Created modular design systems and pitch decks that accelerated go-to-market timelines.
Editorial Designer & Social Media Manager at SEEQ AGENCY
September 30, 2020 - September 15, 2025Boosted visibility through targeted, SEO-driven social strategies across key platforms. Designed editorial content and campaigns that elevated brand engagement & narrative consistency.
Design Intern at IED Madrid
September 30, 2018 - September 15, 2025Supported multidisciplinary research through editorial design, 3D visuals, and infographics.
Education
M.A. in Interaction Design at University of Applied Sciences and Arts of Southern Switzerland
September 1, 2024 - July 1, 2026B.A. in Information and Communication Design at Rhine-Waal University
January 1, 2015 - January 1, 2020M.A. at University of Applied Sciences and Arts of Southern Switzerland
September 1, 2024 - July 1, 2026B.A. at Rhine-Waal University
January 1, 2015 - January 1, 2020M.A. in Interaction Design at University of Applied Sciences and Arts of Southern Switzerland
September 1, 2024 - July 1, 2026B.A. in Information and Communication Design at Rhine-Waal University
January 1, 2015 - January 1, 2020Master of Arts in Interaction Design at University of Applied Sciences and Arts of Southern Switzerland
September 1, 2024 - July 31, 2026Bachelor of Arts in Information and Communication Design at Rhine-Waal University
January 1, 2015 - January 1, 2020Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Financial Services, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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