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I'm Dewi Pratiwi Jaya, a Digital Marketing & UX Flow Strategist based in Tangerang, Indonesia. I plan and execute social media marketing campaigns across Instagram, YouTube, TikTok, and Meta, create engaging content, and drive event promotions. I also optimize UX flow and landing pages to convert visitors into customers, using data-driven insights and a full-funnel approach to boost leads and revenue. I collaborate with marketing and product teams, manage influencer collaborations, and build dashboards (GA4, Looker Studio) to track KPIs and inform strategy. My work has delivered measurable ROAS on Google and Meta ads, growth in leads, and revenue, and I continuously learn and adapt in fast-paced environments.…I'm Dewi Pratiwi Jaya, a Digital Marketing & UX Flow Strategist based in Tangerang, Indonesia. I plan and execute social media marketing campaigns across Instagram, YouTube, TikTok, and Meta, create engaging content, and drive event promotions. I also optimize UX flow and landing pages to convert visitors into customers, using data-driven insights and a full-funnel approach to boost leads and revenue. I collaborate with marketing and product teams, manage influencer collaborations, and build dashboards (GA4, Looker Studio) to track KPIs and inform strategy. My work has delivered measurable ROAS on Google and Meta ads, growth in leads, and revenue, and I continuously learn and adapt in fast-paced environments.

Dewi Pratiwi Jaya

Digital Marketer, Social Media Manager, Content Creator, +5

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I'm Dewi Pratiwi Jaya, a Digital Marketing & UX Flow Strategist based in Tangerang, Indonesia. I plan and execute social media marketing campaigns across Instagram, YouTube, TikTok, and Meta, create engaging content, and drive event promotions. I also optimize UX flow and landing pages to convert visitors into customers, using data-driven insights and a full-funnel approach to boost leads and revenue. I collaborate with marketing and product teams, manage influencer collaborations, and build dashboards (GA4, Looker Studio) to track KPIs and inform strategy. My work has delivered measurable ROAS on Google and Meta ads, growth in leads, and revenue, and I continuously learn and adapt in fast-paced environments.…I'm Dewi Pratiwi Jaya, a Digital Marketing & UX Flow Strategist based in Tangerang, Indonesia. I plan and execute social media marketing campaigns across Instagram, YouTube, TikTok, and Meta, create engaging content, and drive event promotions. I also optimize UX flow and landing pages to convert visitors into customers, using data-driven insights and a full-funnel approach to boost leads and revenue. I collaborate with marketing and product teams, manage influencer collaborations, and build dashboards (GA4, Looker Studio) to track KPIs and inform strategy. My work has delivered measurable ROAS on Google and Meta ads, growth in leads, and revenue, and I continuously learn and adapt in fast-paced environments.

Available to hire

I’m Dewi Pratiwi Jaya, a Digital Marketing & UX Flow Strategist based in Tangerang, Indonesia. I plan and execute social media marketing campaigns across Instagram, YouTube, TikTok, and Meta, create engaging content, and drive event promotions. I also optimize UX flow and landing pages to convert visitors into customers, using data-driven insights and a full-funnel approach to boost leads and revenue.

I collaborate with marketing and product teams, manage influencer collaborations, and build dashboards (GA4, Looker Studio) to track KPIs and inform strategy. My work has delivered measurable ROAS on Google and Meta ads, growth in leads, and revenue, and I continuously learn and adapt in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Arabic

Advanced

Work Experience

Self-Employed Digital Marketing & Brand Strategist at Self-Employed / Personal Brand

December 31, 2022 - September 15, 2025

Directed social media marketing for my business, led paid promotions, and achieved revenue growth of 60%–108%. Built funnel-based marketing strategies, collaborated with content creators across platforms, and managed budgets and analytics to optimize performance.

Engagement Specialist at Aktect Technologies

February 28, 2023 - September 15, 2025

Evaluated and onboarded influencers for collaborations, managed engagement campaigns, conducted performance analysis, and coordinated marketing operations across platforms to maximize reach and impact.

Digital Marketing & UX Flows Strategist at Our Tale

December 31, 2023 - September 15, 2025

Led digital marketing and UX flow optimization; planned and executed social media campaigns across Instagram, YouTube, TikTok, and Meta; created landing pages with strong UX flow to convert leads to customers; contributed to content creation and campaign optimization, resulting in measurable growth.

Senior Digital Marketing & UX Flows Strategist at Navigo

November 1, 2023 - Present

Oversaw social media marketing, content creation, and event promotion using funnel strategy across platforms (Instagram, YouTube, TikTok, Meta); designed and optimized landing pages with strong UX flows; built integrated analytics dashboards to track performance and ROI; aligned marketing efforts with business objectives.

Senior Digital Marketing at Navigo

November 1, 2023 - Present

Responsible for social media marketing, content creation, and event promotion; implemented funnel strategy across platforms (Instagram, YouTube, TikTok, Meta), created and optimized landing pages with UX flow to convert leads into customers. Led data-driven campaigns, achieving ROAS from 3:1 to 7:1 within a month, and driving lead growth (~45%) in a month. Managed advertising budgets, ROI tracking, and collaborated with a data analyst to build an integrated dashboard for sales and marketing metrics. Conducted market research to guide divisions and supported cross-functional teams to meet marketing goals.

Digital Marketing at Our Tale

December 31, 2023 - September 15, 2025

Proposed, planned, and managed advertising campaigns using a comprehensive marketing strategy. Handled operations, troubleshooting, campaign optimizations, and reporting to achieve KPIs. Collaborated with marketing and product teams to align campaigns with objectives, leveraging data insights to drive improvements.

Self-Employed Digital Marketing Specialist at Freelance / Own Business

December 31, 2022 - September 15, 2025

Direct social media management for own business; led paid promotions and achieved revenue growth of 60-108%. Created content and ran ads on Meta, Google, and YouTube; built UX-friendly assets and led branding efforts across social platforms.

Senior Digital Marketing & UX Flow Strategist at Navigo

November 1, 2023 - Present

Plan and execute social media marketing campaigns across Instagram, YouTube, TikTok, and Meta; create content and promote events; optimize UX flow and landing pages to improve lead generation. Increased leads by 45% in one month. Developed campaign strategies, utilized USP and data-driven insights, and implemented UTM tracking. Built dashboards with Looker Studio/GA4 for performance measurement and led A/B testing and data analysis to optimize campaigns, landing pages, and ROAS on Google Ads and Meta Ads.

Engagement Specialist at Aktec Technologies

October 1, 2022 - February 28, 2023

Evaluated and onboarded influencers for collaborations across social platforms; managed influencer partnerships, campaign budgets, content approvals, and performance reporting; ensured alignment with brand and campaign goals.

Freelance Digital Marketing & UX Writer at Self-Employed / Freelance

January 1, 2014 - December 31, 2022

Directed social media management for own business, led paid promotions, and created UX-focused content across Instagram, TikTok, and YouTube. Built digital marketing strategies based on data insights, branding, CRM integration, and cross-functional collaboration to drive growth.