Marcelle Al-Zaher

Copywriter/Arabic Language Specialist at LM TD

In charge of crafting world-class social media and website content in Arabic and English for local and regional entities including DET (Dubai Department of Economy and Tourism), Abu Dhabi Ports Group, Abu Dhabi Chamber, KEZAD Group, Expo City Dubai, Abu Dhabi Maritime, and others. Created high-visibility app copies, established tone of voice guidelines, developed style guides, and produced Arabic social media content for over 30 companies with over 22 million direct followers on LinkedIn, Instagram, Facebook, YouTube, TikTok, Threads and Twitter. Led localization for major events (Expo 2025 Osaka, Dubai Summer Surprises, Make It In The Emirates, Eid in Dubai).

Copywriter / Arabic Language Specialist at LM TD

Crafted world-class bilingual Arabic and English social media and website content for a wide variety of local and regional entities (e.g., DET, Abu Dhabi Ports Group, Abu Dhabi Chamber, KEZAD Group, Expo City Dubai, and Abu Dhabi Maritime). Led localization efforts, created high-visibility app copy, and developed style guides and tone-of-voice guidelines to ensure brand consistency and accessible UX across the GCC. Directed in-house Arabic localization for major events such as Expo 2025 Osaka and Dubai events, coordinating with stakeholders and delivering content for 30+ clients with 22M+ direct followers.

Copywriter / Arabic Localization Specialist at LMTD

In charge of crafting world-class social media and website content in Arabic and English for a wide range of local and regional entities, including the Dubai Department of Economy and Tourism (DET), Abu Dhabi Ports Group, Abu Dhabi Chamber, KEZAD Group, Expo City Dubai, and Abu Dhabi Maritime. Created high-visibility app copies and managed social media coverage around client participation at major conferences, forums, and summits. Led timely localization and content workflows, developed Arabic tone of voice documents and style guides, ensured consistency across all content, and supported client brands in reaching MEN A audiences. Coordinated with internal teams and external partners to meet deadlines and maintain quality.

Senior Copywriter at TNC

Spearheaded the company's localization efforts by establishing its first in-house Arabic department to grow MEN A reach (GCC region); managed English-to-Arabic content including press releases, social media, events, banners, and newsletters; produced daily marketing copies for over 150k direct users on Facebook, Instagram, LinkedIn, Twitter and Telegram; supported key events including World Live Streamer Conference Dubai 2022 with banners, materials and media coverage; coordinated with high-profile interviews and articles for Nas Daily, Regina Turbin, Liam Bussell, etc.

Senior Copywriter at TNC

Spearheaded the company's localization effort by establishing the first in-house Arabic department across the GCC. Created high-quality Arabic user experiences, edited and performed language sign-off for multiple clients, and produced Arabic social media posts and website content.

Senior Copywriter at TNC

Led the company’s localization efforts in the MEN A region by establishing the first in-house Arabic department, driving Arabic content across marketing, press, social media, events, and newsletters. Managed the “Aladdin Exchange” project, producing English-to-Arabic content (press releases, social content, events, banners, websites, newsletters). Created high-quality Arabic content across legal, business, media, journalism, travel, education, and gaming sectors, and delivered significant engagement and quality improvements across campaigns.

Arabic Localization Specialist/Content Writer/Copywriter at Various clients (230 end clients worldwide)

Contract work spanning translation, transcreation and localization of content across law, business, media, journalism, travel, education and gaming; delivered over 6.3 million words with 0.17% error rate; provided cultural consultation; edited and signed off language for multiple end-clients; established Arabic 'TOV' tone for global brands; created Arabic social media content, events, banners, websites and newsletters; produced daily engaging marketing copies for various campaigns.

Copywriter / Arabic Localization Consultant at Independent Freelancer / Localization Consulting

Contracted for translation, transcreation and localization of diverse content types (Law, Business, Literature, Media, Journalism, Travel, Education, Gaming). Delivered over 6.3 million words (translated/localized/written); provided cultural consultancy for a wide range of clients within MEN A and GCC regions; established Arabic 'TO V' tone of voice and ensured consistency across languages.