Sneha Pooranalingam

Designer at Design x Health Research Innovation Lab (DHRIL)

Created and led branding/logo initiatives; produced large-scale print banners, website development, print design, and presentation design; conducted user testing and in-depth design research; collaborated with clients (University of Alberta, University of Calgary, Interior Health) and facilitated co-design sessions.

Designer at Design x Health Research Innovation Lab (DHRIL)

Clients include University of Alberta, University of Calgary, Interior Health. Designed and delivered client projects reporting to the Creative Director. Led branding and logo design initiatives, large-scale print banners, website development, print design, document and presentation design, custom illustrations, and conducted user testing and in-depth design research. Worked with clients to align vision with objectives and delivered client presentations. Collaborated with other designers and facilitated co-design sessions with users to gather insights and refine design strategies.

Designer at Design x Health Research Innovation Lab (DHRIL)

Designed and executed client projects reporting to the Creative Director. Led branding and logo design initiatives, large-scale print banners, website development, print design, document and presentation design, custom illustrations, and user testing and design research. Collaborated with clients to align vision with objectives and delivered client presentations. Facilitated co-design sessions with users to gather insights and refine strategies.

Corporate + Brand Graphic Designer at Go Auto

Lead graphic designer for brand and corporate marketing; developed assets per brand standards for major automotive manufacturers; contributed to high-profile campaigns with a brand ambassador; designed branding and intro animation for the Go Garage YouTube series, achieving over 1M cross-platform interactions; produced assets for social, email, and print.

Corporate + Brand Graphic Designer at Go Auto

Lead graphic designer for brand, internal, and corporate marketing materials. Collaborated with the Director of Marketing and other executives to develop assets aligned with brand standards for major automotive manufacturers including Hyundai, Kia, Porsche, Jaguar Land Rover, and Ford. Contributed to high-profile marketing campaigns featuring NHL All-Star Connor McDavid as brand ambassador. Designed branding and intro animation for the Go Garage YouTube series, generating 1M+ cross-platform interactions. Produced assets across multiple formats, including social media graphics, email marketing content, and print.

Corporate + Brand Graphic Designer at Go Auto

Lead graphic designer for brand, internal and corporate marketing materials. Reported to the Director of Marketing and collaborated with the SVP of Marketing. Developed assets aligned with brand standards for Hyundai, Kia, Porsche, Jaguar Land Rover, and Ford. Contributed to campaigns featuring NHL All-Star Connor McDavid. Designed branding and intro animation for the Go Garage YouTube series, generating over 1M+ cross-platform interactions. Produced assets across social, email, and print.

Visual Designer at Government of Canada, Indigenous Services

Led the design of 15+ bilingual infographics using census data; developed internal content and presentations; served as the directorate’s lead designer, translating complex statistical information into clear, visually engaging materials including documents, presentations, illustrations, and iconography.

Visual Designer at Government of Canada, Indigenous Services

Designed 15+ bilingual (English and French) infographics using Census data and analyses, distributing to 100+ clients and team members. Developed internal content, including PowerPoint presentations and infographics. Served as the lead designer for the directorate, collaborating with cross-functional teams and directly communicating with clients. Led the redesign of materials and translated complex statistical data into clear, visually engaging materials, including document and presentation design, custom illustrations, and iconography.

Visual Designer at Government of Canada, Indigenous Services

Designed 15+ bilingual infographics using census data and analyses; distributed to 100+ clients and team members. Led redesigns translating complex statistical data into clear, visually engaging materials including document and presentation design, custom illustrations, and iconography.

Vice President Design at Network of Empowered Women

Designed all print and web deliverables for a 4-day national conference attended by 150+ participants; created branding aligned with the organization’s identity; led conference materials, website redesign, merchandise, wayfinding, and photoshoot direction, coordinating with major sponsors.

Vice President Design at Network of Empowered Women

Designed all print and web deliverables for a 4-day national conference attended by 150+ students and corporate professionals. Created branding for the annual conference, maintaining consistency with the organization’s visual identity. Served as the lead designer of conference materials, including print conference guides, digital ads, website redesign, merchandise, social media graphics, wayfinding, email, and photoshoot direction. Worked with major sponsors including CWB, Ford Canada, EY, PepsiCo, Scotiabank, and Red Bull.

Vice President Design at Network of Empowered Women

Designed all print and web deliverables for a 4-day national conference attended by 150+ students and professionals. Created conference branding and led conference materials, including print guides, digital ads, website redesign, merchandise, social graphics, wayfinding, email, and photoshoot direction. Collaborated with major sponsors including CWB, Ford Canada, EY, PepsiCo, Scotiabank, and Red Bull.

Design Analyst Intern at Goodself

Conducted user research and designed UI for a health-tech app; contributed to 1400+ initial sign-ups in the first week; created marketing materials for social media; prepared sketches and layouts; collaborated with developers on user testing and bug reporting.

Design Analyst Intern at Goodself

Conducted user research and designed the user interface for a health-tech app, helping to onboard 1,400+ individuals in the first week after launch. Created marketing materials and campaigns for Instagram and TikTok by researching target demographics. Prepared sketches, layouts and graphic elements. Worked with developers to complete user testing and bug reporting of the app design, addressing issues efficiently.