I’m a creative and results-driven digital marketer with a passion for SEO-optimized content, digital marketing, and sales management. I excel at turning complex ideas into engaging content that drives traffic, leads, and revenue. I thrive on cross-functional collaboration, meeting deadlines, and leading teams to deliver high-quality campaigns—from content strategy and social media to product launches and branding. I’m dedicated to identifying growth opportunities through data-driven insights and continuous learning.…

Sania Khan

I’m a creative and results-driven digital marketer with a passion for SEO-optimized content, digital marketing, and sales management. I excel at turning complex ideas into engaging content that drives traffic, leads, and revenue. I thrive on cross-functional collaboration, meeting deadlines, and leading teams to deliver high-quality campaigns—from content strategy and social media to product launches and branding. I’m dedicated to identifying growth opportunities through data-driven insights and continuous learning.…

Available to hire

I’m a creative and results-driven digital marketer with a passion for SEO-optimized content, digital marketing, and sales management. I excel at turning complex ideas into engaging content that drives traffic, leads, and revenue.

I thrive on cross-functional collaboration, meeting deadlines, and leading teams to deliver high-quality campaigns—from content strategy and social media to product launches and branding. I’m dedicated to identifying growth opportunities through data-driven insights and continuous learning.

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Language

English
Advanced

Work Experience

Content Lead at Xavor Corporation
October 1, 2024 - September 15, 2025
Led creation of SEO-optimized content across blogs, webinars, press releases, case studies, newsletters, email copies, brochures, and landing pages, contributing to a 57% increase in referring domains (676 to 1015) and a 160% rise in backlinks (5302 to 13775). Translated complex IT concepts for non-technical audiences, ensured clarity and accessibility, and consistently produced high-performing articles securing top search rankings. Assisted in developing and executing content strategies aligned with marketing goals and monitored performance with Google Analytics, SEMrush, and Ahrefs to optimize content. Managed social media calendars and supported product launches (notably NaviGait dementia care robot) and branding revamps, localized campaigns, and competitive analysis to identify growth opportunities.
Copywriter at Mailmunch
October 1, 2021 - September 15, 2025
Developed persuasive email cadences to nurture leads and engage customers, optimizing open and conversion rates through A/B testing. Authored blog posts and guest articles on email marketing strategies, lead generation, and copywriting best practices to enhance brand authority. Edited and proofread all marketing materials to ensure clarity, coherence, and brand consistency across published content. Created compelling landing page and web page content to improve user engagement and conversions. Collaborated with cross-functional teams to generate content ideas and execute them through creative storytelling and drip campaigns. Familiar with Canva for video creation and image editing.
Area Sales Manager at Philip Morris International
October 1, 2019 - September 15, 2025
Devised and executed business plans to achieve 105% shipment volumes for primary sales and 100% secondary sales, with distribution KPIs (100% coverage, 100% in-call time, and call efficiency). Implemented distribution strategies, optimized infrastructure, and managed compensation and rewards for distributors and DSRs. Developed DSRs and distributors through on-the-job mentoring and fostered strong trade relationships to capitalize on growth opportunities. Led trade loyalty programs by setting targets, ensuring compliance, and identifying high-potential POS and wholesalers. Supervised third-party merchandising teams and ensured maintenance of permanent point-of-sale materials. Ensured distributor compliance with PMI policies, Code of Conduct, and local laws. Monitored market trends, retail dynamics, and competitor intelligence to inform strategic planning.
Visiting Faculty at Islamia University Bahawalpur
July 1, 2018 - September 15, 2025
Designed and delivered Advertising and Promotion course material; delivered lectures to final-semester undergraduate students, incorporating innovative teaching methods to engage students and enhance their learning experience. Supervised students on academic projects, helping them apply theoretical concepts to practical scenarios and promoting research-based learning.

Education

Master of Business Administration at National University of Sciences and Technology (NUST)
January 1, 2016 - January 1, 2018
Bachelor of Business Administration at National University of Sciences and Technology (NUST)
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services