I am a data-driven Marketing Specialist with experience in digital marketing, branding, social media management and email marketing. Skilled in Google Ads, META Ads, Canva and content creation, I craft strategies that drive engagement, leads, and growth. With an MA in Marketing, Advertising & PR from the University of York and multiple Google certifications, I bring creativity, analytical thinking, and proven results to every project.

Nikoleta Oikonomidou

I am a data-driven Marketing Specialist with experience in digital marketing, branding, social media management and email marketing. Skilled in Google Ads, META Ads, Canva and content creation, I craft strategies that drive engagement, leads, and growth. With an MA in Marketing, Advertising & PR from the University of York and multiple Google certifications, I bring creativity, analytical thinking, and proven results to every project.

Available to hire

I am a data-driven Marketing Specialist with experience in digital marketing, branding, social media management and email marketing. Skilled in Google Ads, META Ads, Canva and content creation, I craft strategies that drive engagement, leads, and growth. With an MA in Marketing, Advertising & PR from the University of York and multiple Google certifications, I bring creativity, analytical thinking, and proven results to every project.

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Language

Greek, Modern
Fluent
English
Fluent

Work Experience

Brand Advisor at Eliforia Consulting
January 1, 2024 - Present
Developed comprehensive brand strategies and brand identities to enhance company recognition and market positioning.
Social Media Manager / Campaign Coordinator / E-commerce Manager / Senior Sales Assistant at Women's Clothing
December 31, 2022 - September 22, 2025
Created and published engaging content on META platforms; designed and managed META Ads campaigns to boost visibility and bookings; produced daily content for social media channels leveraging Canva and CapCut for creative execution; assisted customers daily, achieving significant results; curated and directed campaigns and photo shoots for the company’s website & social media.
Brand Advisor at Eliforia Consulting
May 24, 2024 - Present
Developed comprehensive brand strategies and brand identities to enhance company recognition and market positioning.
Customer Service Representative at TTEC
June 25, 2022 - November 10, 2023
Assisted customers daily via calls and chats, ensuring high satisfaction rates. Consistently recognized as a top performer and entrusted with training and onboarding new colleagues.
Social Media Manager at DeepIn Cave Suites Santorini
January 14, 2021 - January 26, 2024
Created and published engaging content on META platforms. Designed and managed targeted META Ads campaigns to boost visibility and bookings.
SocialMedia Manager, Campaign Coordinator, E-commerce Manager, Senior Sales Assistant at Women's Clothing Store
August 18, 2017 - June 15, 2022
Designed and managed the company’s e-commerce store, increasing online sales. Implemented Google Ads strategies, achieving measurable performance improvements. Produced daily content for social media channels, leveraging Canva and CapCut for creative execution. Assisted customers on a daily basis achieving significant results Designed META ad campaigns in order to increase engagement and traffic rates Curated and directed campaigns and photoshoots for the company’s website & social media

Education

MA in Marketing, Advertising & Public Relations at University of York
October 1, 2023 - November 30, 2024
Completed with Honours, this programme provided advanced knowledge and skills in marketing communications, advertising, public relations, and digital strategies. Coursework included Strategic Marketing, Advertising & Sales Promotion Management, Digital Marketing Communications, Public Relations Strategies, Strategic Brand Management, Innovation and New Product Development, Festival & Event Management, and a research-based Dissertation. My dissertation was a quantitative research study, where I applied statistical methods and data analysis using SPSS software to deliver evidence-based insights.
Bachelor of Pre-School Education at Aristotle University of Thessaloniki
October 1, 2017 - April 15, 2022
Bachelor of Pre-School Education at Aristotle University of Thessaloniki
September 11, 2011 - June 15, 2017
Grade 19.8/20

Qualifications

Google Ads Measurement Certification
October 1, 2024 - September 22, 2025
AI-Powered Shopping Ads Certification
October 1, 2024 - September 22, 2025
Masterclass in Digital Marketing
April 1, 2022 - June 30, 2022
Grade 92%

Industry Experience

Retail, Media & Entertainment