Paulo Guastella

VM Specialist at Riachuelo

Visual Merchandising specialist at Riachuelo, focused on VM strategy, display planning and execution in São Paulo.

Store Design Projects at Self-employed

Store design projects for Ellus, FILA, New Balance and Skechers; Upcycling projects and interior design.

VM & Design Coordinator at Loungerie - BRASIF Group

Communications projects for the sales network; creative coordination, production and logistics guidance; team guidance on displays and merchandising items; support VM team on sales campaigns; technical support for architecture and marketing during events and store openings.

Store Manager at Ellus (Casual Fashion Brand) - INBRANDS Group

Store management with focus on brand image, store operations and team leadership.

Self-employed at Self-employed

Research trips across Europe and Japan and interior design projects.

Designer (Visual Merchandising and Product Design) at Siberian and Crawford - VALDAC

Creative brand communication; shop windows, trend and material research; coordination and design support; production/logistics for VM and product design.

Store Design and Brand Image Coordinator at Bobstore (Womenswear Brand) - INBRANDS Group

Creative direction for brand communication offline and online; shop windows concepts; trend/material research; packaging layout; events and store facade support.