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Hi there! I'm Emma Floyd, a copywriter and content creator based in Glasgow. I turn business goals into engaging stories, crafting original content and editing for consistency across websites, emails, blogs, and social media. I rely on thorough research to keep content accurate and meaningful, and I thrive in deadline-driven collaborations to deliver on-brand messaging. I also design and adapt content for multiple channels, stay current with AI-assisted tools, and focus on SEO-friendly copy that supports campaigns and product pages. I love partnering with teams to elevate brand voice while achieving business objectives.…Hi there! I'm Emma Floyd, a copywriter and content creator based in Glasgow. I turn business goals into engaging stories, crafting original content and editing for consistency across websites, emails, blogs, and social media. I rely on thorough research to keep content accurate and meaningful, and I thrive in deadline-driven collaborations to deliver on-brand messaging. I also design and adapt content for multiple channels, stay current with AI-assisted tools, and focus on SEO-friendly copy that supports campaigns and product pages. I love partnering with teams to elevate brand voice while achieving business objectives.

Emma Floyd

Copywriter, Content Creator, Content Producer, +4

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Hi there! I'm Emma Floyd, a copywriter and content creator based in Glasgow. I turn business goals into engaging stories, crafting original content and editing for consistency across websites, emails, blogs, and social media. I rely on thorough research to keep content accurate and meaningful, and I thrive in deadline-driven collaborations to deliver on-brand messaging. I also design and adapt content for multiple channels, stay current with AI-assisted tools, and focus on SEO-friendly copy that supports campaigns and product pages. I love partnering with teams to elevate brand voice while achieving business objectives.…Hi there! I'm Emma Floyd, a copywriter and content creator based in Glasgow. I turn business goals into engaging stories, crafting original content and editing for consistency across websites, emails, blogs, and social media. I rely on thorough research to keep content accurate and meaningful, and I thrive in deadline-driven collaborations to deliver on-brand messaging. I also design and adapt content for multiple channels, stay current with AI-assisted tools, and focus on SEO-friendly copy that supports campaigns and product pages. I love partnering with teams to elevate brand voice while achieving business objectives.

Available to hire

Hi there! I’m Emma Floyd, a copywriter and content creator based in Glasgow. I turn business goals into engaging stories, crafting original content and editing for consistency across websites, emails, blogs, and social media. I rely on thorough research to keep content accurate and meaningful, and I thrive in deadline-driven collaborations to deliver on-brand messaging.

I also design and adapt content for multiple channels, stay current with AI-assisted tools, and focus on SEO-friendly copy that supports campaigns and product pages. I love partnering with teams to elevate brand voice while achieving business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Marketer, Digital Marketing at SIMPLI HOME

January 1, 2025 - September 15, 2025

Served as a content developer and project coordinator responsible for creating, executing, and managing marketing content across various channels. Selected images and wrote copy for website, email, advertising, blogs, etc. Adapted to new ways of content creation, utilizing AI tools to support the process. Crafted SEO-friendly copy for 30+ promotional campaigns and 500+ product pages. Supported major re-launch of Amazon storefront through competitive analysis, strategy, and content development.

Content Marketer, Digital Marketing at SIMPLI HOME

January 1, 2025 - September 15, 2025

Responsible for creating, executing, and managing marketing content across website, email, advertising, and blogs. Selected images and wrote copy; leveraged AI-assisted content creation; crafted SEO-friendly copy for 30+ promotional campaigns and 500+ product pages; contributed to the major re-launch of the Amazon storefront through competitive analysis, strategy, and content development.

Content Specialist, eCommerce at Staples Canada

January 1, 2022 - September 15, 2025

Owned the online product content experience for Staples.ca. Created and maintained all content for product pages. Trained and educated stakeholders on content best practices. Edited and enhanced content to ensure accuracy and consistency. Supported a major content enhancement project for Staples Professional (B2B), enhancing 10,000+ SKUs. Managed the Web Errors help desk, providing assistance and assigning support tickets in a timely manner.

Content Specialist, eCommerce at STAPLES

January 1, 2022 - September 15, 2025

Owned the online product content experience for Staples.ca. Created and maintained content for 10,000+ SKUs; trained stakeholders on content best practices; edited and enhanced content for accuracy and consistency. Supported a major content enhancement project for Staples Professional (B2B). Managed the Web Errors help desk.

Copywriter at TELUS Studios

January 1, 2020 - September 15, 2025

Wrote content for TELUS Talks podcasts, email newsletters, product display pages, video transcriptions, social media posts, scripts, promotional material, and both internal and external communications. Led copywriting efforts at Studios as first writer on team, expanding services offered to clients. Served as a proofreading and brand voice expert, reviewing 100+ team projects for consistency.

Copywriter at TELUS Studios

January 1, 2020 - September 15, 2025

Wrote content for TELUS Talks podcasts, email newsletters, product display pages, video transcriptions, social media posts, scripts, promotional material, and both internal and external communications. Led copywriting efforts as the first writer on the Studios team; served as proofreading and brand voice expert, reviewing 100+ team projects for consistency.

Content Specialist, Accessory Marketing & Digital Life at TELUS

January 1, 2019 - September 15, 2025

Owned all content on TELUS.com / Accessories. Crafted copy for product pages and campaigns. Ensured content was optimized for digital, SEO compliant, and adhered to brand guidelines; created and published all pages in Contentful. Supported major website re-launch for Accessories, writing 90% of published content. Wrote first-ever gift guide, increasing website visits. Managed catalogue of 1000+ accessories, providing an organized, accurate, and up-to-date online experience.

Content Specialist, Accessories Marketing & Digital Life at TELUS

January 1, 2019 - September 15, 2025

Owned all content on TELUS.com / Accessories; crafted copy for product pages and campaigns; ensured content was optimized for digital, SEO compliant, and adhered to brand guidelines; created and published pages in Contentful; supported major website relaunch for Accessories; wrote 90% of published content; managed a catalog of 1000+ accessories to maintain a well-organized, accurate, and up-to-date online experience.