Available to hire
I’m a digital creative with a proven record of engaging and accessible content to tight deadlines, collaborating across teams to deliver impactful campaigns and leveraging market research and audience data to achieve strategic goals.
I’m passionate about using digital storytelling to promote public engagement with important issues and create lasting change.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Coordinator at Trussell
January 1, 2025 - September 15, 2025Managed the charity's social media community across Facebook, X, Instagram and LinkedIn; responded to comments, moderated discussions, and ensured alignment with brand and community guidelines. Monitored brand conversations, addressed reputational risks, and identified opportunities for proactive engagement. Planned, created and delivered social content (copy, images, graphics, video) and coordinated partner requests via a centralized database during busy holiday periods.
Communications Officer at North Bristol NHS Trust
June 1, 2024 - September 15, 2025Project managed campaigns for internal and external stakeholders; created digital content for the Trust's website, social channels and intranet; ensured accessibility best practices; drafted and distributed press releases; liaised with media outlets and coordinated on-site media coverage; built relationships with clinical divisions and staff networks; trained and supported junior colleagues.
Digital Support at BBC
May 1, 2024 - September 15, 2025Audited short-form content from BBC archives for a trial of video collection on the BBC login home page; liaised with digital and social media leads to source assets; curated and optimised video content to maximise engagement.
Social Media Coordinator at EachOther
March 1, 2023 - September 15, 2025Created social copy promoting the charity's human rights journalism and video content; planned campaigns around timely human rights issues; used analytics and insights to grow Each Other's audience across social platforms; ensured all editorial content was SEO-friendly; monitored and reported key metrics across channels.
Producer - Online at BBC
November 1, 2021 - September 15, 2025Curated digital content for Headroom and Our Planet Now campaigns landing pages; liaised with programme teams to coordinate promotion with broadcast timings; updated and maintained content databases; reported weekly audience data and insights; crafted engaging headlines and optimised images.
Assistant Content Producer at BBC
February 1, 2021 - September 15, 2025Curated headlines and promotional content for the BBC homepage; updated live blogs, breaking news and developing stories; optimised headline copy and images based on real-time audience data and social listening.
MSN Australia News Editor at Microsoft
September 1, 2019 - September 15, 2025Curation of aggregated news headlines for MSN Australia homepage and Bing search results; optimised copy and images for engagement; used real-time audience data, primary research and trending topics to inform editorial decisions.
Digital Producer at NSW Department of Education
May 1, 2018 - September 15, 2025Migration of 2000+ public school websites from an old CMS to Adobe Experience Manager (AEM); ensured new sites met NSW Government accessibility standards; built pages in consultation with key stakeholders; wrote web copy and email templates; liaised with school staff to align sites with needs; trained and supported teachers in using AEM for future updates.
Social Media Coordinator at Trussell
January 1, 2025 - September 15, 2025Managed Trussell's social media across Facebook, X, Instagram and LinkedIn; responded to comments and moderated discussions in line with brand and community guidelines; monitored brand conversations and addressed reputational risks; identified opportunities for proactive engagement with the charity's online community; planned, created and delivered social content (copy, images, graphics and video). Achievements: nurtured stakeholder relationships with the charity's food bank community, corporate partners and influencers; tracked brand sentiment data and provided insights to the brand team; coordinated social media requests from corporate partners through a central database.
Communications Officer at North Bristol NHS Trust
June 1, 2024 - September 15, 2025Project management of communications campaigns for internal and external stakeholders; creating digital content for the Trust's website, social channels and intranet; ensuring accessibility best practice; creating and distributing press releases; liaising with media outlets and coordinating on-site media coverage; building relationships with clinical divisions and staff networks; training and supporting junior colleagues.
Digital Support at BBC
May 1, 2024 - September 15, 2025Auditing short-form content from BBC archives for a trial of video collections on the BBC homepage against editorial guidelines; liaising with digital and social media leads to source digital assets; curating and optimizing video content to achieve maximum engagement.
Social Media Coordinator at EachOther
March 1, 2023 - September 15, 2025Creating social copy for EachOther's social accounts promoting the charity's human rights journalism and video content; planning social campaigns around timely human rights issues; using analytics to grow the audience; ensuring all editorial content is SEO-friendly; monitoring and reporting key data metrics. Achievements: planned the first social campaign to promote a series of video training sessions and achieved over 70% attendance; developed interactive content for a crowd-funding initiative (quiz about asylum seekers' rights) directing participants to EachOther's crowdfunding project to create an informational comic book; the quiz performed as the month’s highest-performing post.
Producer - Online at BBC
November 1, 2021 - September 15, 2025Curation of digital content for the Headroom and Our Planet Now campaign landing pages during Mental Health Awareness Month and COP26; liaising with programme teams to coordinate promotion with broadcast timings; updating and maintaining content databases; reporting weekly audience data and insights; crafting engaging headlines and optimizing images.
Assistant Content Producer at BBC
February 1, 2021 - September 15, 2025Curating news headlines and promotional content on the BBC.co.uk homepage; updating live blogs; optimizing headline copy and images according to real-time audience data and social listening.
MSN Australia News Editor at Microsoft
September 1, 2019 - September 15, 2025Curating aggregated news headlines for the MSN.com.au default homepage and Bing search engine; optimizing copy and images to boost engagement; using real-time audience data, primary research and trending topics to inform editorial decision-making.
Digital Producer at NSW Department of Education
May 1, 2018 - September 15, 2025Migration of 2000+ public school websites from an old CMS to Adobe Experience Manager (AEM); ensuring new websites meet NSW Government's accessibility standards; building web pages in consultation with key stakeholders; writing website copy and email templates for stakeholders; liaising with school staff to ensure websites meet needs; training and supporting teachers in using AEM for future website updates.
Education
MA in Journalism at University of Technology Sydney (UTS)
January 1, 2016 - January 1, 2017BA in Communications at University of Technology Sydney (UTS)
January 1, 2011 - January 1, 2014MA in Journalism at University of Technology Sydney (UTS)
January 1, 2016 - January 1, 2017BA in Communications at University of Technology Sydney (UTS)
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Education, Healthcare, Non-Profit Organization, Government, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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